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SkinWorks

Beauty salon · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

SkinWorks

Beauty salon · Christchurch Centre, Christchurch

Where you stand#168of 570 beauty businesses
Overall health7.1/10across the eight areas

Going well

04Listings and social9.008Opening hours8.201Google listing8.007Google search and traffic6.605Facebook page6.4

Where we can help

02Reviews4.403Map positions1.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

SkinWorks is a Christchurch beauty clinic offering technologically advanced, non-invasive skin and day-spa treatments from a city-centre location. The clinic specialises in skin repair, acne care, cellulite removal, cold-light rejuvenation, waxing and hair removal, and uses exclusively CIRCADIA products. Clients report a caring, comfortable experience and straightforward booking with owner-operator Ada on site.

SkinWorks is a Christchurch beauty clinic located in the city centre that offers technologically advanced, non-invasive skin treatments and day-spa services. The clinic presents itself as an early adopter of modern equipment and operates in a relaxing environment aimed at clients seeking aesthetic and skin repair options.

Services at SkinWorks include specialised skin repair and acne treatments, cellulite removal, cold-light skin rejuvenation, waxing and hair removal, and treatments for both men and women. The clinic states it uses exclusively CIRCADIA products and highlights a menu of non-invasive, naturally oriented procedures designed to improve skin health.

Customer feedback emphasises attentive care and a comfortable experience; clients note that staff ensure comfort during appointments and that the booking process is straightforward. Several reviews mention positive outcomes and a calm, spa-like atmosphere, with repeated references to the owner-operator, Ada, as providing capable, hands-on service.

Locally, SkinWorks positions itself as a Christchurch option for clients seeking non-surgical skin and beauty services in a central, convenient location. Its focus on CIRCADIA products, a range of corrective skin treatments, and a consistent mention of personalised care in reviews distinguish the clinic for those prioritising comfort and specialist skin repair work.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

SkinWorks shows a very high overall health on Google Business Listing with a score of 9.2 out of 10. The listing already includes key essentials like a claimed status, a visible title, a live website link, a phone number and open-for-business status, which supports easy access for customers. Photos are being built out to strengthen visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
SkinWorks
1
SkinWorks✓✓
4.9 ★★★★★ (18)
Beauty salon · Christchurch Centre2
Open 6 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

SkinWorks is a Christchurch Beauty Clinic and the first in New Zealand (and Australasia) to offer technologically advanced and non-invasive treatments in a relaxing environment that really work! • Totally Natural, Non-Invasive Treatments • Cellulite Removal Treatment • Cold Light Skin Rejuvenation • Beauty Treatments for Men and Women • Convenient CBD Location • Specialised skin repair and acne treatments • Waxing & Hair removal SkinWorks uses exclusively CIRCADIA products We provide our clients with the ultimate experience in care and aesthetics. We offer Quality Treatments, Products and Service. See our Facebook page or website for full treatment menu.

3
Google listingChristchurch beauty · 570 businesses
You are #114 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SkinWorks shows a healthy overall Google review performance, with a healthy 4.8/10 health score indicating room for growth but solid fundamentals. Key finding: response rate is improving but still needs active engagement; total reviews are rising and top metrics like rating confidence and star rating show strong momentum. Focus on continuing engagement and growing reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
SkinWorks
OverviewReviewsPhotosAbout
4.9★★★★★18 reviews 2
5
4
3
2
1
customer care 2
3How far your rating and your review count together can be trusted
M
Maryka M.★★★★★ · 3 years ago

Very happy with work undertaken. Ada ensures it's easy to book and takes good care of you

Response from the owner1

Thank you maryka always a pleasure to catch up with you..thank you for ur kind words n review

L
Liz C.★★★★★ · 8 years ago

Great

Response from the owner

thnx u so much

Google reviewsChristchurch beauty · 570 businesses
You are #318 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SkinWorks shows a low overall health in Google Maps search with a 1.5/10 score, indicating limited visibility. The strongest opportunities lie in improving aggregate maps visibility and boosting borough/local results, where current presence is minimal. Top keywords show focus on waxing and laser hair removal across central Christchurch suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
waxing hair removal service
1Seen in 3 searches across Christchurch, top three in none
1
Brazilian Secrets Beauty4.8 ★ (271) · Beauty salon
2
Lovoir Day Spa Christchurch5.0 ★ (1,199) · Beauty salon
3
Total Body Concept4.8 ★ (69) · Beauty salon
4
Flawless Face & Beauty4.3 ★ (150) · Beauty salon
↓
SkinWorks2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #469 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SkinWorks shows a low overall health in social presence with a 2.1/10 score. The strongest asset is the highly trusted Facebook profile, while opportunities lie in expanding on Instagram, TikTok, LinkedIn (company and owner profile) and Neighbourly to broaden reach and trust. Focusing first on stabilising Instagram with solid business details and routine activity could improve overall visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/skinworks-peterborough-street-christchurch-58nlwy) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
Gskinworks christchurch centre
AllImagesMapsNews
Freshaskinworks-peterborough-street-christchurch-58nlwySkinWorks | Fresha✓
GrabOnebeauty-massage-spa/waxing/p/skinworks-beauty-clinic-39SkinWorks | GrabOne
Yelpskinworks-day-spa-christchurchSkinWorks | Yelp
FacebookskinworksbeautyclinicSkinWorks | Facebook✓
InstagramskinworksclinicnzSkinWorks | Instagram✓
Yellow/christchurch/bpp/skinworks-beauty-clinic-579464554SkinWorks | Yellow2
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #58 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaGrabOneYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.4Good
What customers seeWhere you rank
9:41
facebook
skinworksbeautyclinic✓
304 followers 2
Beauty Clinic located in the heart of Christchurch CBD, We can cater for all your beauty needs. Spe3
FollowMessage
★ 2 reviews · recommended 1
🌐 skinworks.co.nz✓
☎ +64 27 549 4402✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #204 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

SkinWorks shows a healthy on-page SEO health score with room for targeted refinements. The strongest findings include a relevant meta description and a proper H1 tag, plus a solid title tag and good page content length, supporting clear visibility for local beauty services.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒skinworks.co.nz✓✓2
✓Page load speed
1Meta description
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

SkinWorks shows an above-average website traffic health with a 7.0/10. The overall picture is solid, but opportunities exist in paid traffic and organic growth to lift visibility and potential conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
6.6Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
31No ads from you on any search
SkinWorksNot in these results
2About 30 visits a month from search, across 44 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #192 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

SkinWorks shows a generally strong match between published hours and local demand, with all 52 well-aligned peak hours and no low-demand open hours. High-demand windows on weekday afternoons and Saturday early afternoon are covered, but some popular weekend and evening slots remain closed. That creates a balance of efficiency with clear, targeted opportunities to capture extra bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.2Strong
What customers seeWhere you rank
9:41
SkinWorks
OverviewReviewsPhotosAbout
Hours 1
Monday11am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-8pm
Friday9am-6pm
Saturday9am-4pm
SundayClosed
Popular times Sunday · Christchurch Centre
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #103 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#168of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #168 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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