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SLD Hair

Hairdresser · Christchurch City Rural, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

SLD Hair

Hairdresser · Christchurch City Rural, Christchurch

Where you stand#325of 498 hair salons & barbers
Overall health3.5/10across the eight areas

Going well

05Facebook page6.3

Where we can help

07Google search and traffic5.901Google listing5.808Opening hours2.104Listings and social1.902Reviews0.803Map positions0.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

SLD Hair is a hair salon in Ouruhia, Christchurch offering a range of hair services for local clients. They state they provide a variety of hair services to meet different needs, with a focus on practical hair solutions for everyday wear and special occasions. The salon serves the Ouruhia community and nearby Christchurch suburbs.

SLD Hair is a hair salon located in Ouruhia, Christchurch. The listing identifies the business by name and location and presents itself as a local provider of hair services for the Ouruhia community and surrounding Christchurch suburbs.

The salon describes its service offering as a variety of hair services to meet clients' needs. That description indicates coverage of general hair services suitable for regular styling and specific occasions, though no detailed list of treatments or technical specialisms is provided in the available source material.

No formal review snapshot is supplied with the source content, so customer experience themes are not specified in the available information. The published site and SEO blurb focus on service variety rather than on particular client outcomes, booking details, or stylist profiles.

SLD Hair is presented primarily by its name, location in Ouruhia and a concise service statement. For local customers seeking a Christchurch hair salon that markets a broad range of hair services, SLD Hair is positioned as a nearby option; additional details about exact services, pricing or appointment processes would be found on the salon's own website or by direct inquiry.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

SLD Hair shows above-average health on Google Business Listing with a health score of 6.1 out of 10. The listing already includes a website link, claimed status, an open-for-business indicator, and a phone number, which supports customer inquiries and conversions. The main gap is a weak listing description and few photos, limiting engagement and discoverability for local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
SLD Hair
2
SLD Hair✓✓
0.0 ★★★★★ (0)
Hairdresser · Christchurch City Rural3
Open 3 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #211 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SLD Hair shows very low health on Google Business reviews with a 0.1/10 health score. Key findings indicate the business needs more reviews, a clear star rating, and improved owner responses. The main risk is low trust from potential customers due to lack of engagement and feedback signals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
SLD Hair
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #460 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SLD Hair shows a very low overall health score for Google Maps performance (0.2/10), indicating limited visibility. The top opportunities point to improving aggregate map visibility and ensuring the listing location aligns with the suburb spelling. Notable keywords rank is modest but nearby phrases show potential for targeted gains in local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Seen in 2 searches across Christchurch, top three in none
1
Hair by Jeanette5.0 ★ (60) · Hairdresser
2
Sandra McLaren Hair Dressing5.0 ★ (3) · Hairdresser
3
The Salon Collective4.4 ★ (25) · Hairdresser
4
Hush Hairstyling4.9 ★ (73) · Hairdresser
↓
SLD Hair2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #480 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SLD Hair shows low overall health with a 2.4 out of 10. The strongest existing asset is a highly trusted Facebook presence, with ongoing opportunities to expand on this and other directories. A key takeaway is that the business benefits from leveraging its active Fresha listing while addressing gaps in Instagram, TikTok, Fresha, and Yellow pages to improve visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Gsld hair christchurch city rural
AllImagesMapsNews
FacebooksldhairartistSLD Hair | Facebook✓
Freshalp/en/bt/hair-salons/in/nz-christchurch/russleyFound through search, not linked from anything you own
Tiktok@harriet_lordSLD Hair | Tiktok2
InstagramNo account found1
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #404 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
facebook
sldhairartist✓
163 followers 2
*Hairdresser *Shirley, Christchurch *Blondes, Brunettes, Vivids *Extensions3
FollowMessage
🌐 sldhairnz.com✓
☎ +64 21 283 4529✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #186 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

SLD Hair shows a solid on-page SEO health for the homepage with a 7.3/10. Key strengths include a valid favicon, fast page load under 3 seconds, compact page size under 256KB, HTTPS content, and adequate text length, which support quick access and trust for local clients. Primary improvements focus on adding an H1, refining the meta description and title tag lengths to better engage prospective customers.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒sldhairnz.com✓✓
✓Favicon
1Meta description
2Page title
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

SLD Hair's Website Traffic health sits at 5.8 out of 10, indicating above-average performance. The key findings show paid traffic is currently not measurable, suggesting a small, targeted campaign could improve visibility, while organic traffic remains above the 25th percentile and should be strengthened further. Overall, paid opportunities are limited but organic momentum is solid.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
SLD HairNot in these results
31About 7 visits a month from search, across 8 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #203 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

SLD Hair's opening hours partially match local demand: many high-demand Saturday midday slots and Tuesday late-morning/lunchtime are covered, supporting weekend and weekday appointment needs. However, the salon remains closed during several popular weekday mid-day hours (notably Wednesday, Friday and Monday lunchtime), representing missed revenue. No low-demand open hours were identified, so reducing hours is not the priority.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.1Room to grow
What customers seeWhere you rank
9:41
SLD Hair
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-8pm
WednesdayClosed
Thursday10am-8pm
FridayClosed
Saturday7am-2pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #395 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#325of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #325 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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