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Smart

Bookkeeping service · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Smart

Bookkeeping service · Waltham, Christchurch

Where you stand#192of 245 accountants
Overall health2.2/10across the eight areas

Going well

08Opening hours9.807Google search and traffic7.4

Where we can help

05Facebook page4.302Reviews4.101Google listing2.304Listings and social1.503Map positions1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smart is based in Waltham, Christchurch and explores new technology and innovative approaches to city services. The organisation focuses on business and innovation, international collaboration, education and research, and local initiatives. Projects include environmental sensor networks and a near-real-time digital platform, and it promotes interactive events and multi-stakeholder engagement across the Christchurch community.

Smart is based in Waltham, Christchurch and describes itself as exploring new technology and innovative approaches to make the city safer and more connected. The organisation presents itself as a hub for business and innovation activity in Christchurch, sharing projects and events that aim to engage local stakeholders.

Areas of focus listed on the website include business and innovation, international collaboration, education and research, local initiatives and multi-stakeholder projects. Current projects highlighted include advanced environmental sensors for early detection of forest fires and a near-real-time digital platform designed to deliver information and services to residents.

Website content emphasises interactive experiences and engagement with local and international innovators. Customers and participants are likely to encounter events, demonstrations and collaborative activities that showcase practical applications of new technology, and a digital platform intended to make it easier for people to stay informed and connected.

What distinguishes Smart locally is its combination of technology-led projects and collaborative engagement across public, private and research sectors in Christchurch. Operating from Waltham, Smart brings together education, international partners and community initiatives to focus on safety, information access and practical innovation in the city.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Smart's Google Business listing shows a low overall health score, indicating several essential fields need attention. The strongest plus so far is a complete address and a working phone number with a website link, which helps customers reach and learn about the business. The main gaps are ownership status, a descriptive narrative, and visual content to boost trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Smart
3
Smart1✓
Own this business?
0.0 ★★★★★ (0)
Bookkeeping service · Waltham
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #189 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smart shows a very low overall health on Google Business reviews, and the score needs urgent attention. The main findings highlight a weak overall rating, very few reviews, and no response to any reviews, which erodes trust with potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Smart
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smart in Christchurch shows very low overall health on Google Maps at 1.4/10, indicating limited visibility. Top opportunities focus on improving aggregate search presence and strengthening local borough results. Best-ranked keywords already include payroll and bookkeeping services in nearby areas, suggesting emphasis on these themes could lift overall rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
payroll service
1Seen in 3 searches across Christchurch, top three in none
1
Equation Limited4.9 ★ (7) · Bookkeeping service
2
The Paymasters Limited5.0 ★ (3) · Bookkeeping service
3
Jbee's Day to Day Accounting Services5.0 ★ (8) · Bookkeeping service
4
Open Accounting5.0 ★ (1) · Bookkeeping service
↓
Smart2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #214 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smart shows very low health on social presence (0.1/10). The strongest finding is the lack of active profiles on core platforms (Instagram, Facebook, TikTok, LinkedIn), which limits local visibility and trust signals for customers and peers.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/smart-landscaping-and-masonry-waltham-5) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Gsmart waltham
AllImagesMapsNews
Yelpsmart-landscaping-and-masonry-waltham-5Smart | Yelp✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch accountants · 245 businesses
You are #209 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
smart waltham
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Smart's on-page SEO health scores below average, with a 3.9 out of 10 overall. The strongest completed items are a relevant Title Tag, a relevant meta description, secure HTTPS content, a small page size, and no frames, which support crawlability and trust. Immediate issues include missing Title Tag for the homepage, missing meta description, no favicon, and render-blocking resources that delay rendering.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smartchristchurch.org.nz✓
✓Page load speed
✓Page file size
1Separate sites linking to you
2Meta description
3Page title
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Smart's website health for traffic is above average with a 6.2/10, indicating room for steady improvement. The strongest findings are organic visibility rising above the 25th percentile and organic traffic value in the 50-75% range, suggesting consistent performance and potential content gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
7.4Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
SmartNot in these results3
About 152 visits a month from search, across 4 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #64 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Smart's opening hours show concentrated alignment with peak demand on Thursdays, covering high-search windows at 9am, 10am, 1pm, 2pm and 3pm. However, the business misses several popular weekend times: Sunday mornings and midday (9-12pm) and Saturday 4pm are closed despite strong local interest. There are no low-demand open hours, so operational inefficiency from off-peak openings is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Smart
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#192of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #192 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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