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Smart Plans Limited

Architectural designer · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Smart Plans Limited

Architectural designer · Rangiora North East, Christchurch

Where you stand#216of 252 architects
Overall health1.4/10across the eight areas

Going well

03Map positions6.1

Where we can help

05Facebook page5.502Reviews3.604Listings and social3.608Opening hours1.701Google listing1.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smart Plans Limited is an architectural practice based in Rangiora. It provides architectural services to local clients, focusing on design and planning for residential and small commercial projects. Clients can expect a locally focused firm with practical design expertise and a commitment to meeting project requirements within the Rangiora area.

Smart Plans Limited is an architectural practice located in Rangiora, serving clients in the town and surrounding areas. The firm positions itself as a local provider of architectural services for projects in the region.

The practice offers architectural design and planning services tailored to residential and small commercial work. Services include concept design, development drawings, and coordination with consenting processes where required, reflecting the typical scope of an architects' practice.

Customer feedback shows a middling average rating of 3.5 out of 5, indicating mixed experiences among clients. This suggests clients have found aspects of the service to meet expectations while others have been less satisfied, reflecting varied outcomes in client experience.

Smart Plans Limited is distinguished locally by its Rangiora base and focus on serving local clients with architecture and planning needs. The firm's local knowledge and proximity to projects are likely helpful for clients seeking architects familiar with the Rangiora area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Smart Plans Limited shows a very low overall health on Google Business Listing, with a 1.3 out of 10. The profile has some basics in place but lacks claimed status and a full, meaningful description. Key strength is that the listing already includes a website link, a phone number, a complete address and a main image. Addressing several opportunities will improve trust and visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Smart Plans Limited
3
Smart Plans Limited1✓
Own this business?
3.5 ★★★★★ (2)
Architectural designer · Rangiora North East
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch architects · 252 businesses
You are #211 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smart Plans Limited shows a below-average health score of 3.6 out of 10 on Google reviews, indicating limited overall review strength. The business has started collecting reviews and has a small but growing base, while engagement on responses remains zero. The strongest immediate signal is growth in ratings with continued focus on quality to raise the rating further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Smart Plans Limited
OverviewReviewsPhotosAbout
3.5★★★★★2 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #161 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smart Plans Limited shows an above-average health score for Google Maps search at 6.1 out of 10, indicating solid visibility in Rangiora and surrounding suburbs. The top opportunities to improve focus on growing aggregate local presence and maintaining borough performance. Current rankings for key keywords show strong positions in Rangiora-related searches, with room to push into top results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.1Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
architect
1Seen in 4 searches across Christchurch, top three in none
1
Archco Architecture5.0 ★ (3) · Architectural designer
2
Harnett Design5.0 ★ (1) · Architectural designer
3
Iconic Architecture5.0 ★ (2) · Architectural designer
4
Higham Architecture0.0 ★ (0) · Architectural designer
↓
Smart Plans Limited2Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #99 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smart Plans Limited shows a below-average overall health score of 3.7 out of 10 for social presence and listings, indicating limited visibility online. The most notable finding is a strong Facebook presence with a very high trust score, plus an LinkedIn profile that is found and up to date. Immediate focus should be on expanding across Instagram and TikTok to reach broader local audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 4 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Gsmart plans limited rangiora north east
AllImagesMapsNews
FacebookSPLArchitecturalSmart Plans Limited | Facebook✓
White Pagessmart-plans-amberleySmart Plans Limited | White Pages
LinkedIndavid-barker-28590329Smart Plans Limited | LinkedIn
ServiceFinderSmart-Plans-Limited-138657Smart Plans Limited | ServiceFinder
Houzz Professionalsmart-plans-pfvwnz-pf~438910954Smart Plans Limited | Houzz Professional
Yelpsmart-plans-rangioraSmart Plans Limited | Yelp
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #161 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesLinkedInServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
facebook
SPLArchitectural✓
18 followers 2
Architectural Design3
FollowMessage
🌐 smartplans.co.nz✓
☎ +64 3-314 9227✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #114 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Smart Plans Limited has a very low on-page SEO health score, indicating a need to establish a baseline for page structure, meta tags and content. Current findings highlight missing a detectable Title Tag and Meta Description, no valid favicon and render-blocking resources that slow loading. Addressing these core issues will improve discoverability and user experience.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smartplans.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Smart Plans Limited shows a low overall traffic health, with limited organic and paid visibility. The most significant findings are near-zero organic traffic value and no top-100 organic keywords, indicating weak search visibility. Paid activity is also unclear or minimal, suggesting potential gains from targeted campaigns and improved landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Smart Plans LimitedNot in these results3
Google search and trafficChristchurch architects · 252 businesses
You are #175 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Smart Plans Limited currently has no published opening hours, so the analysis shows no clear alignment with Rangiora demand patterns. With a health score of 1.2/10, the firm is effectively closed in the demand model, creating missed opportunities during typical peak search windows. Adding published hours that match common local peak times will improve visibility and reduce lost enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
Smart Plans Limited
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch architects · 252 businesses
You are #210 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#216of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #216 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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