marketbaseExclusive Marketbase Report
Prepared for

SmartSmile

Dental clinic · Pakuranga, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

SmartSmile

Dental clinic · Pakuranga, Central Auckland

Where you stand#195of 277 dentists
Overall health3.0/10across the eight areas

Going well

07Google search and traffic6.3

Where we can help

05Facebook page4.703Map positions4.308Opening hours4.301Google listing3.302Reviews2.104Listings and social1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

SmartSmile is a dental practice in Pakuranga, Auckland. It provides professional dental care focused on teeth, gums and smiles, with regular examinations, dental hygienist appointments and teeth whitening options. The practice also offers individual attention and support with informed treatment decisions for ongoing oral care.

SmartSmile is a dental practice based in Pakuranga, Auckland, serving local patients with care for their teeth, gums and smiles. Its approach focuses on professional attention alongside support for general oral health and wellbeing.

The practice provides regular dental examinations and dental hygienist appointments, along with teeth whitening options. Dentists are available when further treatment is needed, and the practice places emphasis on helping patients make informed decisions about their oral care.

Review feedback describes thorough hygiene appointments and a professional team that customers feel they can trust. The review also notes access to whitening choices and dentist support when additional treatment is required.

SmartSmile is locally positioned as a Pakuranga dental practice combining routine preventive care, hygiene services, cosmetic whitening and further dental treatment. Individual attention and guidance around ongoing mouth care are central features of the patient experience.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

SmartSmile's Google Business Listing health is below average at 3.3 out of 10. The listing has key foundations in place, including the business name, website link, phone number, trading status and claimed ownership. The main gaps are the lack of a meaningful description, photos and logo, which leave the profile less informative and less visible in local results.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
SmartSmile
2
SmartSmile✓✓
5.0 ★★★★★ (1)
Dental clinic · Pakuranga
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #185 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

SmartSmile's Google Business review health is Low, scoring 2.1 out of 10. Its star rating is among the highest in the local market, giving customers a positive first impression. However, the business has a low review volume, limited rating confidence, and no owner responses, leaving important gaps in credibility and customer engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.1Room to grow
What customers seeWhere you rank
9:41
SmartSmile
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #219 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

SmartSmile's Maps Search Performance health score is 4.3 out of 10, rated Average. The practice ranks strongly for several focused searches, including dental hygienist in Sunnyhills at position 2 and teeth whitening service in Pakuranga at position 3. However, visibility is below half of businesses both across surrounding suburbs and within Pakuranga, limiting how often nearby and wider-area customers see SmartSmile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 1 suburb, seen in 6
1
Family Dentist4.8 ★ (213) · Dental clinic
2
Dentalcare4.8 ★ (14) · Dental clinic
3
My Dentist4.7 ★ (100) · Dental clinic
4
Pakuranga Dental Surgery4.6 ★ (9) · Dental clinic
↓
SmartSmile2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #157 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

SmartSmile has a Very low citations and social presence health score of 1.3 out of 10. The main issue is that no active profiles were found on Facebook, Instagram or TikTok, limiting ways for customers to find the practice, check information or make contact. Cylex and Dentist NZ listings were also not found, leaving gaps across relevant third-party directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gsmartsmile pakuranga
AllImagesMapsNews
CheckMyBuildersmart-dental-services-limitedSmartSmile | CheckMyBuilder
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #241 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokCheckMyBuilderYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

SmartSmile is missing a findable Facebook page where customers commonly check that a local business is real, see what it does and make contact. In this market, 150 of 277 businesses have a page that can be found, so SmartSmile has no visible Facebook presence in a channel used before purchase. This leaves customers with no business page to confirm the practice.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
smartsmile pakuranga
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠frasersmithlowe.co.nz✓
✓Page title
✓Favicon
1On-page score
2Meta description
3The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
6.3Good
What customers seeWhere you rank
9:41
Gdentist pakuranga
AllMapsImagesShopping
21No ads from you on any search
mydentist.nzDental Clinic | Affordable, High Quality Dentistry In Pakuranga ...
www.familydentistpakuranga.co.nzFamily Dentist Pakuranga | 20+ Years of Experience | East ...
www.frasersmithlowe.co.nzFraser Smith Lowe Dentists | Pakuranga Howick East Auckland

Friendly family dentistry and comprehensive dental care in Pakuranga Auckland since 1972. From regular examination and dental hygienist appointments to ...

dentalcarepakuranga.co.nzDental Care Pakuranga | Dentist in Pakuranga
3About 399 visits a month from search, across 35 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #103 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

SmartSmile covers 66% of the week's customer traffic, but five open hours fall in quiet times, so its hours are pointed away from some demand. Saturday 9am to 3pm is closed while customers are busy, so customers meet a closed door. SmartSmile should open Saturday 9am to 1pm, letting customers arrive when demand is highest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.3Room to grow
What customers seeWhere you rank
9:41
SmartSmile
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-2pm
SaturdayClosed
SundayClosed
Popular times Saturday · Pakuranga
9a10a11a12p1p2p3p
When people in Pakuranga look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #159 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#195of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #195 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for