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Smile Boutique

Dental clinic · Ponsonby, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Smile Boutique

Dental clinic · Ponsonby, Central Auckland

Where you stand#151of 277 dentists
Overall health4.6/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

07Google search and traffic5.701Google listing5.404Listings and social5.405Facebook page5.102Reviews2.603Map positions2.208Opening hours2.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smile Boutique is a dental clinic in Ponsonby, Auckland, providing modern general and cosmetic dental care, along with orthodontic services. The clinic describes its approach as professional and comfortable, with treatments planned around each patient. Customers commonly mention friendly, patient staff and clear explanations during appointments.

Smile Boutique is a dental clinic in Ponsonby, Auckland, providing modern dental care for local patients. The clinic presents its services around comfort and wellbeing, with a focus on supporting the community and helping patients maintain healthy smiles.

Its general dentistry services include preventive and restorative care such as dental cleanings, fillings and routine check-ups. Smile Boutique also offers cosmetic dentistry, including professional teeth whitening, veneers and other aesthetic dental procedures. Orthodontic care is available for patients seeking modern options to improve dental alignment.

Customer feedback commonly describes the team as friendly, patient and professional. Reviews mention clear, detailed explanations from the dentist and a comfortable service experience. One customer referred to a positive visit involving a cleaning and filling, while another review highlighted the hygienist's patient approach. Feedback also includes concerns about the terms of a past cleaning promotion, which the clinic addressed in its reply.

Smile Boutique combines general dental care with cosmetic and orthodontic services at its Ponsonby clinic. Its local offering is distinguished by a boutique presentation, a stated focus on patient comfort, and a range of treatments covering routine oral care, smile-focused procedures and alignment services.

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01Google listingMarketbase business report

Your Google listing

Smile Boutique's Google Business Listing has an Average health score of 5.4 out of 10. Core details are in place, including the listing claim, business name, website link, trading status, and phone number. The main gaps are a shorter-than-typical description, limited category coverage, and fewer photos than nearby listings, which may reduce visibility across relevant searches.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Smile Boutique
3
Smile Boutique✓✓
3.8 ★★★★★ (11)
Dental clinic · Ponsonby2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Smile Boutique delivers modern dental care, focusing on your comfort and well being. We’re proud to serve our local community and bring brighter smiles to Aotearoa.

1
Google listingCentral Auckland dentists · 277 businesses
You are #128 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smile Boutique has a low Google review health score of 2.6 out of 10. The main concerns are a star rating and review volume that sit behind local peers, leaving rating confidence weak. A small share of reviews has received a response, while the review count remains below the market midpoint. These factors limit how convincing the listing appears to comparing customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
4 checks on your reviews. You're seeing 3 of them.
2.6Room to grow
What customers seeWhere you rank
9:41
Smile Boutique
OverviewReviewsPhotosAbout
3.8★★★★★11 reviews
5
4
3
2
12
1How far your rating and your review count together can be trusted
M
Michael Z.★ · 6 months ago

This business is dishonest; I advise everyone to avoid them! A few months ago, I saw their teeth cleaning service was on special offer for 88 yuan on Wednesdays and Thursdays. I called to confirm the price, and when I went to the clinic th...

Response from the owner3

Hello, regarding the 88 RMB special offer, this was a short-term promotion last year for basic teeth cleaning. Since it's a basic cleaning, if the patient has a lot of tartar or plaque, or periodontal...

Google reviewsCentral Auckland dentists · 277 businesses
You are #205 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smile Boutique's Maps Search Performance health is Low at 2.2 out of 10, indicating limited visibility across Auckland searches and in Ponsonby. The clinic ranks comparatively best for dentist and orthodontist searches, at positions 6 and 7, but appears less often than many nearby businesses overall. Consistently asking customers for reviews at the end of every job is the main opportunity identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Seen in 1 search across Central Auckland, top three in none
1
Accent Dentists5.0 ★ (354) · Dental clinic
2
Ponsonby Dental Boutique4.8 ★ (76) · Dental clinic
3
Ponsonby Teeth4.8 ★ (75) · Dental clinic
4
Re Dental Clinic5.0 ★ (110) · Dental clinic
↓
Smile Boutique2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #217 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smile Boutique's citations and social presence is at an Average health level, scoring 5.4 out of 10. Facebook and Instagram profiles are visible but weakly connected because the website and Google listing do not link to them. The business also has no active TikTok account identified, while LinkedIn and Healthpoint listings could be added to improve visibility and consistency across relevant platforms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe turned up your Facebook Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
15 checks on your listings and social. You're seeing 3 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Gsmile boutique ponsonby
AllImagesMapsNews
FacebooksmileboutiquenzSmile Boutique | Facebook1
InstagramthesmileboutiquenzSmile Boutique | Instagram3
TiktokNo account found2
YellowNo listing found
NeighbourlyNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #127 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Smile Boutique's Facebook page has Average health at 5.3 out of 10. The page has a business-named address, its own website link, a street address and a cover photo, giving visitors clear ways to identify and locate the clinic. The main gaps are that the page has 0 recommendations, only 9 followers, no published phone number and no email address, limiting how easily customers can choose and contact the business.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
8 checks on your Facebook page. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
Smile Boutique | Auckland✓
9 followers 2
FollowMessage
🌐 smileboutique.co.nz✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #136 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smileboutique.co.nz✓✓
✓On-page score
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Gdentist remuera
AllMapsImagesShopping
21No ads from you on any search
www.oralcare.co.nzAlbert Yen
www.oralsurgery.co.nzContact Us - Oral Surgery Associates
smileboutique.co.nzRemuera Dental Clinic | Smile Boutique Auckland

Located at 118 Remuera Road, Call 09 200 0267. Opening Hours Monday - Friday: 7:30 AM - 7:00 PM Saturday: 9:00 AM - 5:00 PM Sunday: 10:00 AM - 3:00 PM Contact ...

lumino.co.nzMeadowbank Dentists
3About 229 visits a month from search, across 47 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #121 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Smile Boutique's hours cover 51% of the week's customer traffic, while several open hours fall in quiet periods, so its hours are pointed away from demand. Tuesday 9am to 6pm is a closed period when customers find a closed door or go elsewhere. Smile Boutique should open Tuesday 10am to 2pm so customers can arrive and be served during the busiest part of that day.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.2Room to grow
What customers seeWhere you rank
9:41
Smile Boutique
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday10am-5pm
Thursday10am-5pm
Friday10am-5pm
Saturday10am-5pm
Sunday10am-5pm
Opening hoursCentral Auckland dentists · 277 businesses
You are #217 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#151of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #151 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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