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Smile Concepts

Dentist · Beckenham, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Smile Concepts

Dentist · Beckenham, Christchurch

Where you stand#66of 210 dentists
Overall health6.9/10across the eight areas

Going well

02Reviews9.803Map positions9.704Listings and social7.408Opening hours7.205Facebook page6.801Google listing6.1

Where we can help

07Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smile Concepts is a dental surgery in Sydenham, Christchurch. The practice provides general dental care and surgery services from a local team led by clinicians such as Natalie. Customers report friendly reception and gentle, clearly explained treatment. The clinic emphasises personalised care in a neighbourhood setting.

Smile Concepts is a dental surgery based in Sydenham, Christchurch. The practice is presented as a local dentist serving the Sydenham community and the wider Christchurch area from its surgery premises.

The clinic offers dental surgery and a range of dental services delivered by a local clinical team. The available information identifies clinicians by name, and the practice describes itself as a staffed dental surgery providing routine and procedural care to patients in the area.

Customer feedback reflects a consistently high level of satisfaction, with an average rating of 4.9. Reviews note a friendly reception at the front desk, gentle treatment from clinicians, clear explanations of procedures, and multiple recommendations from clients. Several reviewers single out named practitioners and the team for kind, patient-centred care.

As a neighbourhood dental surgery in Sydenham, Smile Concepts is distinguished locally by its strong review profile and emphasis on approachable, clearly explained care. Customers tend to experience attentive reception and clinicians who take time to explain treatment. The practice presents itself as a community-oriented dental surgery offering personalised attention within Christchurch.

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01Google listingMarketbase business report

Your Google listing

Smile Concepts shows a solid overall health with room to improve its Google Business Listing. The listing already includes a phone number, website link, claimed status, and an open-for-business indicator, indicating good visibility and control. The most important findings are that the listing has a functional phone contact and a verified claim, while the description and photos could be strengthened.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
Tiles © Esri
Smile Concepts
2
Smile Concepts✓✓
4.9 ★★★★★ (190)
Dentist · Beckenham3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Dental Surgery Christchurch

1
Google listingChristchurch dentists · 210 businesses
You are #83 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smile Concepts shows a very high overall health on Google Business Reviews, with a 9.5/10 health score, indicating strong performance. The key achievement is a top 10% ranking for total reviews, reflecting a solid local reputation and social proof. Moderate room remains in sustaining engagement and continued growth in star rating and confidence metrics.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing all of them.
9.8Strong
What customers seeWhere you rank
9:41
Smile Concepts
OverviewReviewsPhotosAbout
4.9★★★★★190 reviews ✓
5
4
3
2
13
reassuring dentist 11supportive team 6explained steps 5follow up calls 4painless procedures 4major dental work 3
2How far your rating and your review count together can be trusted
O
Olga F.★★★★★ · a week ago

I had a fantastic experience with Natalie today. She was kind, gentle, and made me feel comfortable from the moment I arrived. She explained everything clearly, took her time, and did an excellent job. The whole appointment was smooth and c...

Response from the owner1

Thank you Olga, we're extremely happy that you had a positive experience, and we're grateful for your feedback. - From the Smile Concepts Team.

N
Natalya S.★★★★★ · 3 weeks ago

Best dentists in town . Highly recommend!

Response from the owner

Thanks you Natalya. We really appreciate you taking the time to leave us a review. These are the stories that keep us so motivated to continue doing what we’re doing, and we’re so happy to hear that y...

Google reviewsChristchurch dentists · 210 businesses
You are #6 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smile Concepts shows a steady health score in Google Maps performance, with room to push into top borough performers and broader regional visibility. The best-performing keywords reveal strong niche relevance, especially for cosmetic dentistry in Sydenham and neighboring areas. The business should sustain updates to maintain and improve position.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.7Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental implants provider
✓Top three for "dental implants provider" in 22 suburbs, seen in 68
1
Smile Concepts14.9 ★ (190) · Dentist
2
Boutique Dental Implants Christchurch5.0 ★ (8) · Dentist
3
Smile Design5.0 ★ (45) · Dentist
4
Sydenham Dental Centre4.1 ★ (194) · Dentist
Map positionsChristchurch dentists · 210 businesses
You are #7 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smile Concepts shows an above-average health score with solid social and directory presence. The most noteworthy finding is a very high trust score for the Facebook profile, indicating strong engagement, while opportunities exist to boost presence on TikTok and ensure listings on Yellow Directory and Yellow Profile are active and current.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/smile-concepts) found via: Google search results.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/smile-concepts) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
Gsmile concepts beckenham
AllImagesMapsNews
FacebookSmileConceptsSmile Concepts | Facebook✓
LinkedInsmile-conceptsSmile Concepts | LinkedIn✓
Neighbourlysmile-conceptsSmile Concepts | Neighbourly✓
Healthpointsmile-conceptsSmile Concepts | Healthpoint
Instagramsmile_conceptsSmile Concepts | Instagram2
TiktokNo account found1
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch dentists · 210 businesses
You are #56 for listings and social
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GoogleFacebookInstagramTikTokLinkedInNeighbourlyHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
facebook
SmileConcepts✓
203 followers 2
Smile Concepts is a Christchurch dental surgery located in the suburb of Sydenham. Our highly traine3
FollowMessage
★ 1 reviews · recommended 1
🌐 smileconcepts.co.nz✓
☎ +64 3-332 6399✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #68 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Smile Concepts shows a very low on-page SEO health, with a score of 0.3 out of 10. The homepage lacks a meta description and a title tag, and a favicon is missing. These gaps limit visibility and user trust, while HTTPS is used but links to HTTP resources, which could affect security and crawlability.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smileconcepts.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Smile Concepts shows a very low overall health for Website Traffic, with limited organic and paid activity. The most notable finding is near-zero organic traffic value and no organic keywords in the top 100, indicating weak visibility. There is also no clear paid spend, suggesting a small initial paid effort is needed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gdentist cashmere
AllMapsImagesShopping
No ads from you on any search
www.healthpoint.co.nzCashmere Dentists
colombostreetdental.co.nzColombo Street Dental: Christchurch South Dental
smileconcepts.co.nzTop Dentists In Christchurch At Smile Concepts

At Smile Concepts, our dentists in Christchurch offer top-quality dental care for a healthier, brighter smile. Book an appointment today!

3
www.orthodontix.co.nzCashmere | Morning Appointments Available
Google search and trafficChristchurch dentists · 210 businesses
You are #122 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Smile Concepts' opening hours align reasonably well with weekday demand, especially mid-morning and mid-afternoon on Tuesdays and mid-morning Wednesday. The practice is closed during several popular weekend and late-afternoon Friday slots, representing missed revenue windows. There are no open hours during low-demand times, so inefficiency is low. Consider limited Saturday morning cover or a later Friday finish for commercial gain.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.2Good
What customers seeWhere you rank
9:41
Smile Concepts
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-6:30pm
Thursday8:30am-5pm
Friday8:30am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch dentists · 210 businesses
You are #59 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#66of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #66 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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