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Smile Dental Beachlands

Dental clinic · Beachlands, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Smile Dental Beachlands

Dental clinic · Beachlands, Central Auckland

Where you stand#77of 277 dentists
Overall health7.2/10across the eight areas

Going well

07Google search and traffic9.303Map positions9.001Google listing7.802Reviews6.8

Where we can help

08Opening hours5.305Facebook page4.704Listings and social1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smile Dental Beachlands is a dental practice in Beachlands, Auckland, providing general and specialised dental care. Its services include check-ups, cleaning, whitening, root canals, extractions, Invisalign, implants, orthodontic treatment and dermal fillers. The practice highlights comfort, affordability and a culturally diverse professional team.

Smile Dental Beachlands is a dental practice in Beachlands, Auckland. It provides dental care for individuals and families, with a focus on comfortable appointments and accessible pricing. The practice says it has served Auckland communities for 25 years and treated more than 100,000 customers.

Its general dental services include basic check-ups, teeth cleaning, teeth whitening, root canals and extractions. More specialised treatments include Invisalign, dental implants and orthodontic care. Smile Dental also offers dermal fillers, alongside free dental examinations excluding x-rays.

Customers commonly describe appointments as calm, gentle and informative. Review themes include staff taking time to explain treatment, checking that patients feel comfortable and helping people who have previously felt nervous about dental visits. The team is also described as friendly and caring during routine and first-time appointments.

Smile Dental Beachlands combines everyday dental care with treatments such as Invisalign, implants and orthodontics in a local Auckland practice. Its culturally diverse team and emphasis on comfort are central features, while the wider Smile Dental group operates across Auckland and Palmerston North.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Smile Dental Beachlands has a high Google Business Listing health score of 7.8 out of 10. The profile is claimed, named correctly, open for business, linked to the website and equipped with a working phone number. The main gaps are category coverage and the number and variety of listing photos compared with local competitors, which may limit visibility and customer confidence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 5 of them.
7.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
Smile Dental Beachlands
2
Smile Dental Beachlands✓✓
4.9 ★★★★★ (140)
Dental clinic · Beachlands1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

For the last 25 years, we have provided high-quality and affordable dental care to over 100,000+ customers Auckland-wide. Our team of award-winning dental professionals come from all walks of life. The culturally diverse team at smile dental is part of what makes us an excellent community dental practice. Comfort is our number one priority; we always strive to deliver the highest quality dental care without compromising affordability and customer service. Smile dental offers general services like basic check-ups, teeth cleaning/whitening, root canals and extractions. We also provide more specialised services like Invisalign, dental implants, orthodontic treatments and dermal fillers. Book your free dental examination today (excl. x-rays)

Google listingCentral Auckland dentists · 277 businesses
You are #61 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smile Dental Beachlands has an above average Google review health score of 6.8 out of 10. Its rating and review volume together provide strong confidence for customers assessing the practice. The main gaps are a low response rate and the need to maintain a steady flow of reviews, helping protect the current rating and keep recent feedback visible.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
6.8Good
What customers seeWhere you rank
9:41
Smile Dental Beachlands
OverviewReviewsPhotosAbout
4.9★★★★★140 reviews 3
5
4
3
2
12
procedure explanation 7calm environment 7gentle care 6thoroughness 6informative staff 5painless procedure 3
✓How far your rating and your review count together can be trusted
C
cona M.★ · Edited a year ago

Out of respect for the doctor’s privacy, I won’t mention their name. About a year ago, I had two fillings done here, and unfortunately the filling material fell out. I’ve been to many dental clinics in Auckland, and this was the only one wh...

Response from the owner1

Thank you for your kind words! Knowing that you had a good experience with us is very rewarding. Your feedback means a lot to us.

M
Marchy P.★★★★★ · 2 years ago

Great service by Dr Ian Seto again. This was my second time looking after by Ian and his team. Friendly, approachable, genuine care and professional. Highly recommended to others who look for trusted service and clean environment for dental...

Response from the owner

Thank you for your wonderful review! It's great to know that you had a positive experience at Smile Dental. Your satisfaction is our top priority, and we're excited to continue providing you with top-...

Google reviewsCentral Auckland dentists · 277 businesses
You are #89 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smile Dental Beachlands has a very high Maps Search Performance health score of 9.0 out of 10. The business is the leading result for nearby searches in its own suburb, with several dental service themes ranking first. The main opportunity is to maintain visibility across surrounding suburbs, where regular weekly review activity can help protect reach beyond Beachlands.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
9.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental radiology
1Top three for "dental radiology" in 2 suburbs, seen in 3
1
Smile Dental Beachlands✓4.9 ★ (140) · Dental clinic
2
Marina Dentists Pine Harbour4.9 ★ (157) · Dental clinic
3
Beachlands Medical Centre3.0 ★ (44) · Dental clinic
4
Allevia Radiology Botany4.8 ★ (835) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #28 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smile Dental Beachlands has a Very low citations and social presence health score of 1.3 out of 10. The most important gaps are the absence of active Facebook, Instagram and TikTok profiles, limiting where customers can find information or contact the practice. Healthpoint and LinkedIn listings are also missing, reducing the business's visibility across relevant third-party platforms and directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gsmile dental beachlands beachlands
AllImagesMapsNews
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
NeighbourlyNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #241 for listings and social
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Smile Dental Beachlands has no Facebook page that customers can find, while 150 of 277 businesses in the local market do. That leaves customers without a clear place on Facebook to check that the practice is real, see what it does, or send a message before booking. The gap is unusual for this market and is straightforward to address.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
smile dental beachlands beachlands
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
  • 3
    Separate sites linking to youMore separate websites link to you than most of this market, so search engines see a wide spread of independent sites vouching for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠smiledental.co.nz✓2✓
✓Page title
1On-page score
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.3Strong
What customers seeWhere you rank
9:41
Gdentist bucklands beach
AllMapsImagesShopping
321No ads from you on any search
www.smiledental.co.nzSmile Dental - Local & Trusted Dentist For You & Your Family

Smile Dental Offers Exceptional Dental Care at Affordable Prices - Book Your Free Dental Examination Today - 19 Locations Across Auckland & Palmerston ...

www.hibiscuscoastdental.co.nzContact Us
✓About 19,969 visits a month from search, across 969 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #19 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The business covers 66% of the week's customer traffic, with only one open hour in quiet times, so its hours are mostly aimed at demand, with Saturday as the main gap. Saturday 9am to 3pm finds customers at a closed practice and unable to be served. Open Saturday 9am to 1pm so customers can arrive and get in during the busiest part of that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.3Room to grow
What customers seeWhere you rank
9:41
Smile Dental Beachlands
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-5pm
Tuesday9am-6pm
Wednesday10am-6pm
Thursday10am-6pm
Friday10am-6pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #131 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#77of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #77 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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