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Smile Design

Dental clinic · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Smile Design

Dental clinic · Northcote-Papanui, Christchurch

Where you stand#86of 210 dentists
Overall health5.9/10across the eight areas

Going well

02Reviews9.203Map positions8.705Facebook page7.901Google listing7.7

Where we can help

04Listings and social5.208Opening hours2.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smile Design is a dental clinic in Papanui, Christchurch, specialising in dental implants and restorative dentistry. Led by Dr Nathan Lewis, the practice focuses on implants that match natural teeth and provide a strong, permanent foundation. Patients report a professional, welcoming team and well-organised appointments that support complex restorative work and longer treatment journeys.

Smile Design is a dental clinic based in Papanui, Christchurch, that focuses on dental implants and restorative care. The practice is led by Dr Nathan Lewis, who states a commitment to modern dental technology, techniques and materials to improve oral health and confidence.

Services centre on dental implants designed to match natural teeth and provide a permanent foundation. The clinic describes work that includes restoring damaged teeth and providing fixed solutions for patients who previously relied on dentures or titanium bridges.

Patient feedback highlights a consistently welcoming and professional team. Reviews note careful attention during extended treatment processes, a supportive approach to complex restorative cases, and administrative staff who organise appointments efficiently. Several patients describe relief after long-standing dental issues were resolved and express gratitude for the thorough care received.

Locally, Smile Design presents as a clinic that combines implant-focused restorative work with a supportive patient experience. The combination of implant services, a stated focus on contemporary techniques, and review themes of professional, organised care are distinguishing features for people in Christchurch seeking long-term restorative dental solutions.

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01Google listingMarketbase business report

Your Google listing

Smile Design shows a healthy overall presence on Google, with a health score of 7.4 out of 10, indicating solid performance but room to improve. The most notable findings are a claimed listing with a verified website link and a visible phone number, alongside a description that already sits above the bottom quartile but can improve further.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.7Good
What customers seeWhere you rank
9:41
Tiles © Esri
Smile Design
2
Smile Design✓✓
5.0 ★★★★★ (45)
Dental clinic · Northcote-Papanui3
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Smile:Design offers dental implants that match your natural teeth and give your mouth a strong, permanent foundation. If your teeth are damaged, our dental implants will enhance your appearance, lift your self-esteem and improve your oral health. Dr Nathan Lewis is committed to providing the latest in dental technology, techniques and materials to improve your health, boost your confidence, and transform your smile.

1
Google listingChristchurch dentists · 210 businesses
You are #50 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smile Design shows a very high health score with strong customer feedback, indicating solid overall performance. The most notable finding is a top-10% Google star rating, reflecting high satisfaction among patients. Engagement metrics are strong, and listing interactions show credibility among reviewers. The clinic should continue maintaining high service levels to preserve trust and ongoing reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.2Strong
What customers seeWhere you rank
9:41
Smile Design
OverviewReviewsPhotosAbout
5.0★★★★★45 reviews 1
5
4
3
2
1✓
dental implants 9crowns 5friendly care 5smile fix 4smile design 3quick appointment 3
2How far your rating and your review count together can be trusted
A
Annabelle A.★★★★★ · 3 weeks ago

I Had the pleasure of being Nathan's patient for a month or two and had my 2 from teeth fixed up properly after putting up with them for 26 yrs when I had a ball hit my face when was younger. Im so so happy with the results, everyone wa...

Response from the owner✓

We have really enjoyed having you as our patient Annabelle. It's great to see you now smiling with confidence! Thanks for your lovely review.

D
Darryl J.★★★★★ · a month ago

What a fantastic team, extremely professional in all aspects. I would not hesitate in recommending Smile Design

Response from the owner

Thanks for such positive feedback Darryl - we most appreciate your recommendation!

Google reviewsChristchurch dentists · 210 businesses
You are #17 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smile Design shows a very high Maps health score of 9.1 out of 10, indicating strong local visibility in Google Maps. The borough score has improved to move above the bottom quarter, while aggregate visibility sits at or above the local median, reflecting steady progress and meaningful exposure for key services like dental implants. A few top-5 keywords consistently rank highly across multiple suburbs.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
8.7Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental implants periodontist
✓Top three for "dental implants periodontist" in 56 suburbs, seen in 87
1
Smile Design15.0 ★ (45) · Dental clinic
2
Boutique Dental Implants Christchurch5.0 ★ (8) · Dental clinic
3
Better Smiles Ltd4.9 ★ (89) · Dental clinic
4
Henderson Periodontics & Implants4.1 ★ (23) · Dental clinic
Map positionsChristchurch dentists · 210 businesses
You are #28 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smile Design shows average health for Citedions & Social Presence with a 5.4/10 score. The key achievement highlights a very high trust Facebook profile, while opportunities exist to establish or improve presence on Instagram, TikTok, Neighbourly, Neighbourly Directory and LinkedIn, which could broaden reach and trust among patients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Smile-Design-Limited-100089) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Gsmile design northcote-papanui
AllImagesMapsNews
FacebookSmileDesignChristchurchSmile Design | Facebook✓
ServiceFinderSmile-Design-Limited-100089Smile Design | ServiceFinder✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #102 for listings and social
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GoogleFacebookInstagramTikTokServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
facebook
SmileDesignChristchurch✓
77 followers 1
Everyone can have a smile they are happy with! From single tooth to whole mouth implant solutions, Dr Nathan Lewis offers bespoke specialised treatments to restore your function, your smile, and your...3
FollowMessage
★ 1 reviews · recommended 2
🌐 smiledesign.co.nz✓
☎ +64 3-351 5013✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #44 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Smile Design shows a below-average on-page SEO health at 3.7 out of 10, indicating limited optimisation of technical factors on the homepage. The two most impactful findings are the absence of a detected Title Tag and metadata, which reduces search visibility and click-through potential, and the missing meta description that could clarify offerings to users and improve clicks.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smiledesign.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Smile Design shows a below-average overall health score for website traffic, indicating limited organic and paid activity. Key findings point to near-zero organic traffic value and no top-100 organic keywords, suggesting a need for content and on-page SEO improvements. Paid traffic metrics are also minimal, with opportunities to launch targeted campaigns and track conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Smile DesignNot in these results3
Google search and trafficChristchurch dentists · 210 businesses
You are #122 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Smile Design's published hours partly match local demand but leave notable gaps. The practice is well aligned mid-week with Tuesday 10-11am and 2-3pm, plus Wednesday 11am covering popular search windows. However it is closed during several Friday high-demand hours (10am-2pm). There are no low-demand open hours, indicating current hours are efficient but could be adjusted to capture missed Friday demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.6Room to grow
What customers seeWhere you rank
9:41
Smile Design
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
FridayClosed
SaturdayClosed
SundayClosed
Popular times Friday · Northcote-Papanui
8a9a10a11a12p1p2p3p4p
When people in Northcote-Papanui look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #155 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#86of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #86 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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