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SmilePath

Dental clinic · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

SmilePath

Dental clinic · Auckland City Centre, Central Auckland

Where you stand#206of 277 dentists
Overall health2.6/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

05Facebook page5.802Reviews5.701Google listing4.704Listings and social4.708Opening hours1.703Map positions1.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

SmilePath is a dentist based in Auckland CBD, Auckland. The practice supports customers through an impression-related process, with video calls and practical guidance. Review themes highlight clear instructions, patient support and a smooth experience, with customers describing the team as helpful and reassuring throughout.

SmilePath is a dentist located in Auckland CBD, Auckland. The practice supports customers through an impression-related process, including guidance delivered during video calls and practical assistance with completing impressions.

The service places emphasis on helping customers understand each step. Review comments describe instructions as clear and easy to follow, with support provided while customers worked through the process. Video consultations are also part of the customer journey.

Customers commonly describe the experience as smooth and supportive. Review themes mention patient assistance, straightforward explanations and a sense of being in good hands. The team is also described as helpful when customers needed to sort out their impressions or understand what to do next.

SmilePath's local point of difference is its focus on guided support in Auckland CBD. Clear instructions, patient assistance and video-call contact feature prominently in the customer experience, making the process easier to follow for people who value practical help along the way.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

SmilePath's Google Business Listing has an Average health score of 4.7 out of 10. Core details are in place, including the business name, phone number, website link, claimed status and open-for-business status. The main gaps are the lack of a listing description, limited category coverage compared with competitors, and fewer photos than nearby listings, which may reduce clarity for prospective customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
SmilePath
3
SmilePath✓✓
4.3 ★★★★★ (78)
Dental clinic · Auckland City Centre2
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #148 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SmilePath has an average Google review health score of 5.7 out of 10. The main issues are a star rating below local expectations and a response rate that leaves many reviews unanswered. Rating confidence is also behind half of local businesses, although the review count is above the market midpoint, giving the business an established base to build on.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing 3 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
SmilePath
OverviewReviewsPhotosAbout
4.3★★★★★78 reviews
5
4
3
2
11
helpful staff 26clear instructions 12patient staff 6night aligners 5mould making 5mouthguard 5
2How far your rating and your review count together can be trusted
M
majitha S.★★★★★ · Edited 5 months ago

It was a good experience. The treatment was sucessfull for me. My teeth gap was filled.

Response from the owner3

Thank you so much for your review! We’re delighted to hear that you had a good experience and that your treatment was successful. It’s wonderful to know your teeth gap was filled — that’s exactly what...

A
Amelia M.★★★★★ · 9 months ago

Zoe was very helpful and patient

Response from the owner

Thank you so much for the wonderful review! We're thrilled to hear that Zoe was so helpful and patient with you — Your kind words mean a lot to us and help others feel confident starting their clear a...

Google reviewsCentral Auckland dentists · 277 businesses
You are #120 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SmilePath has a low Google Maps search health score of 1.6 out of 10, indicating limited visibility across Auckland and its surrounding suburbs. The business appears in a handful of searches, with its strongest results around prosthodontist, dental clinic, teeth whitening and orthodontist terms. However, it generally ranks below other nearby businesses, limiting how often customers see it first.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
1Seen in 5 searches across Central Auckland, top three in none
1
Smile Dental Beachlands4.9 ★ (140) · Dental clinic
2
Parnell Orthodontics Central Auckland5.0 ★ (3) · Dental clinic
3
Marina Dentists Pine Harbour4.9 ★ (157) · Dental clinic
4
Shakespeare Orthodontics Howick4.5 ★ (13) · Dental clinic
↓
SmilePath2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #233 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SmilePath's citations and social presence health is Average, with a score of 4.6 out of 10. The main gaps are the absence of active Instagram and TikTok profiles, along with missing Yellow and Neighbourly listings. Facebook is present but relies mainly on search discovery, with no link from the website or Google listing, limiting how easily customers can confirm the practice's presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search alone.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Gsmilepath auckland city centre
AllImagesMapsNews
FacebooksmilepathnzSmilePath | Facebook2
InstagramNo account found1
TiktokNo account found3
YellowNo listing found
NeighbourlyNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #146 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

SmilePath's Facebook page has an Above average health level, with a 6.0 out of 10 health score. The page has 305 followers and sends visitors to SmilePath's own website, while its chosen page address, email address, street address and cover photo are published. The main customer-facing gaps are the missing phone number and a smaller follower audience, limiting easy contact and wider reach.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
facebook
Smilepathnz | Auckland✓
305 followers 1
Straighten your teeth with custom clear aligners for 65% less and without visit to the clinic.
FollowMessage
★ 3 reviews · recommended 3
🌐 smilepath.nz✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #117 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smilepath.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
SmilePathNot in these results3
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

SmilePath operates in a market where customers are most active on Wednesday, with demand generally strongest from 9am to 6pm on weekdays. Saturday demand runs from 9am to 3pm, while Sunday is quieter and concentrated from 1pm to 4pm. Publishing opening hours on the Google listing would show customers when they can call or visit, reducing the risk of an unanswered enquiry or choosing another provider.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
SmilePath
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Wednesday · Auckland City Centre
7a8a9a10a11a12p1p2p3p4p5p6p7p
When people nearby look - and nobody can tell if you are open
Opening hoursCentral Auckland dentists · 277 businesses
You are #229 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#206of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #206 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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