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Smilesville Dental

Dental clinic · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Smilesville Dental

Dental clinic · Riccarton, Christchurch

Where you stand#21of 210 dentists
Overall health9.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Smilesville Dental is a dental practice in Riccarton, Christchurch, offering cosmetic and general dentistry with a focus on Invisalign and Zoom whitening. The clinic highlights state-of-the-art technology and skilled therapists who deliver tailored appearance dentistry treatments, including veneers and full smile makeovers, for patients seeking precise and effective results.

Smilesville Dental is a dental practice located in Riccarton, Christchurch. The clinic presents itself as a provider of comprehensive dentistry with an emphasis on appearance dentistry and modern treatments such as Invisalign and Zoom whitening.

Services described include Invisalign teeth straightening, cosmetic orthodontics, full smile transformations, veneers, teeth whitening and full dental makeovers. The practice also references a broader range of dental procedures applied by skilled therapists using contemporary techniques and products associated with Smilesville.

Customer feedback highlights professional, supportive care and positive outcomes from Invisalign programmes and other cosmetic treatments. Reviews note patients feel more confident after treatment, describe the process as easier than expected, and cite prompt, effective care in urgent situations such as a knocked-out tooth being successfully managed.

Smilesville Dental identifies state-of-the-art technology and a reputation in appearance dentistry as distinguishing features. Located in Riccarton, the practice aims to provide tailored solutions and a modern, caring environment for clients seeking cosmetic orthodontics and comprehensive smile design.

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01Google listingMarketbase business report

Your Google listing

Smilesville Dental shows a very high Google Business health score and clear contact details, with a fully claimed listing and a live website link. The most notable strengths are the open-for-business status and the presence of a phone number, which supports direct patient contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 4 of them.
9.9Strong
9:41
Tiles © Esri
Smilesville Dental✓✓
4.7 ★★★★★ (197)
Dental clinic · Riccarton1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are an internationally renowned dental practice with experience in all types of dentistry. Our skilled therapists are adept in the application of procedures and products unique to Smilesville … techniques such as Invisalign braces and Zoom whitening. Patients seek us out because they know our approach and technology is state-of-the-art and our reputation in appearance dentistry is outstanding. You too can have beautiful teeth and an amazing smile – anything is possible at Smilesville Dental dentists Christchurch. If your teeth are discolored or decayed, your gums diseased or your bite a little on the ‘over’ side, we will brighten, whiten, correct and straighten … precisely, painlessly and above all, effectively. Providing the services...

Google listingChristchurch dentists · 210 businesses
You are #4 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smilesville Dental shows above-average health in Google reviews with a 6.3/10 score. The business benefits from a strong total review count and high reputation in the local market, while customer engagement with responses remains a key growth area. Continued focus on consistent responses can lift trust and perceived care amongst prospective patients.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
7.6Good
9:41
Smilesville Dental
OverviewReviewsPhotosAbout
4.7★★★★★197 reviews ✓
5
4
3
2
12
invisalign treatment 57welcoming team 9beautiful smile 6root canal 5teeth straightening 4first consultation 3
3How far your rating and your review count together can be trusted
L
Louise H.★ · Edited 6 months ago

Excellent sales person, awful after sales customer care. Signed the contract early November and was given verbal confirmation by Dr Rushika I would have my design pre-xmas. When I called to enquire, the receptionist kept quoting the contrac...

Response from the owner1

We are sorry to hear that you were disappointed with your experience and appreciate the opportunity to clarify our perspective. As one of the country’s leading Award -winning Invisalign provid...

J
Jane V.★ · Edited 10 months ago

I used to come here regularly, especially for my Invisalign treatment, and always considered it my go-to place. Unfortunately, my last experience completely changed my view. During a consultation, I followed the dentist’s instructions to fi...

Response from the owner

Dear Jane Thank you for sharing your feedback. We’re sorry to hear you were unhappy with your experience. As part of our standard process, we recommended an in-house scan before fabrica...

Google reviewsChristchurch dentists · 210 businesses
You are #52 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smilesville Dental shows very high visibility on Google Maps with a health score of 9.5 out of 10. The business ranks strongly overall and performs well in its suburb, Riccarton. The top opportunities focus on slightly widening local reach while maintaining strong local presence, especially for key dental services.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.2Strong
9:41
1234Tiles © Esri
1Top three for "cosmetic dentist" in 3 suburbs, seen in 43
1
Pathway Dental4.9 ★ (292) · Dental clinic
2
Boutique Dental Christchurch5.0 ★ (303) · Dental clinic
3
Smilesville Dental24.7 ★ (197) · Dental clinic
4
Duxton Dental5.0 ★ (85) · Dental clinic
Map positionsChristchurch dentists · 210 businesses
You are #17 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smilesville Dental shows a strong social presence with a high health score, indicating solid digital visibility. The two completed achievements-Outstanding Facebook and Instagram profiles with very high trust-underline credibility and audience engagement as key strengths for attracting local patients in Riccarton and Christchurch.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/smilesville-dental) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.3Strong
9:41
Gsmilesville dental riccarton
AllImagesMapsNews
InstagramsmilesvilledentalSmilesville Dental | Instagram✓
Healthpointsmilesville-dentalSmilesville Dental | Healthpoint✓
Yelpsmilesville-dental-christchurchSmilesville Dental | Yelp
FacebooksmilesvillechristchurchSmilesville Dental | Facebook✓
Infobelinvisalign_in_christchurchFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #16 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYelpInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
8.4Strong
9:41
facebook
smilesvillechristchurch✓
3.2K followers 3
Smilesville in Christchurch is dedicated to providing you with the Highest Quality Care in General2
FollowMessage
★ 34 reviews · recommended ✓
🌐 smilesville.co.nz✓
☎ +64 3-341 6800
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #34 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Smilesville Dental shows solid on-page technical health with a 7.6/10 overall, indicating strengths in core SEO factors while leaving room to improve. Key strengths include a well-crafted Meta Description and an SEO-friendly URL, plus adequate page content and a page size under 256KB. Opportunities focus on favicon, title tag timing, render-blocking resources, and faster load times.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    Text-to-page ratioYour home page holds a healthy amount of readable text against the code behind it, so a search engine reading it finds actual sentences about the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠smilesville.co.nz3
✓Meta description
✓Page file size
✓Text-to-page ratio
1On-page score
2The shape of your link profile
Your websiteChristchurch dentists · 210 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Smilesville Dental shows an above-average website traffic health with a 6.9/10. Organic traffic value is mid-range and progress is evident, while paid traffic has room to grow. Key opportunities focus on launching small paid campaigns and improving paid keyword coverage, plus continuing content and link-building to lift organic rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Smilesville DentalNot in these results
3About 362 visits a month from search, across 89 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #75 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Smilesville Dental's opening hours capture several strong weekday demand peaks, notably mid-morning and mid-afternoon on Tuesday and mid-morning Wednesday, showing good alignment with local search patterns. However, the clinic is closed during several Saturday morning windows and an early Tuesday hour when customer demand is notable. No open hours occur during low-demand times, so schedule trimming rather than expansion is the only waste concern.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.4Room to grow
9:41
Smilesville Dental
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Popular times Saturday · Riccarton
8a9a10a11a12p1p2p3p4p
When people in Riccarton look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #98 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#21of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #21 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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