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Smith and Sons Renovation and Extensions

Building firm · Cashmere, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Smith and Sons Renovation and Extensions

Building firm · Cashmere, Christchurch

Where you stand#6of 252 architects
Overall health9.8/10across the eight areas

Going well

01Google listing9.507Google search and traffic9.502Reviews9.4

Where we can help

04Listings and social5.405Facebook page5.308Opening hours4.403Map positions4.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smith and Sons Renovation and Extensions is a Christchurch Port Hills-based renovation builder serving Cashmere and nearby suburbs. They specialise in complete home renovation projects from concept to completion and work across decks, kitchens, bathrooms, extensions and more. Their Christchurch office coordinates local builders and aims to provide professional renovation solutions and hands-on project management for homeowners.

Smith and Sons Renovation and Extensions is a renovation builder based in the Christchurch Port Hills, serving Cashmere and surrounding suburbs including Lyttelton, Sumner and Redcliffs. They present themselves as local renovation builders who guide clients through projects from initial concept to finished build, with a focus on quality construction and practical advice.

Their stated specialisms cover a wide range of home renovations: decks and outdoor work, bathrooms and laundries, kitchens, home makeovers, home extensions, knock-down rebuilds, granny flats and garage conversions, basement conversions, second storey additions, re-clads, roofing and some commercial work. The Christchurch office describes a network of professional builders and specialist offices that provide a complete renovation solution and co-ordination across trades.

Customer feedback highlights professional, friendly teams who deliver on time and on budget, with clear project coordination. Reviews mention helpful ideas and practical solutions from project leads, proactive handling of unexpected problems, and high-quality workmanship in finishes such as painting, plastering and joinery. Clients commonly note smooth organisation and communication during projects and satisfaction with outcomes for kitchens, lounge areas and garage upgrades.

Locally, Smith and Sons positions itself as a Christchurch Port Hills renovator capable of handling major projects including earthquake and leaky home repairs, extensions and storey additions. Homeowners looking for end-to-end renovation management in the Port Hills and nearby suburbs will find a firm that emphasises local experience, trade co-ordination and a broad range of renovation services.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Smith and Sons Renovation and Extensions shows a strong health score and solid basics, with complete contact details and verified ownership. The most notable finding is that the listing is claimed and open status is accurate, making it easy for customers to reach and engage. The listing also includes a website link for further information.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 5 of them.
9.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Smith and Sons Renovation and Extensions
Smith and Sons Renovation and Extensions✓✓
4.8 ★★★★★ (34)
Building firm · Cashmere2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Smith & Sons are quality builders who specialise in home renovations from concept to completion. Our network of professional, quality builders is helping people in locations throughout New Zealand to transform their homes. Our specialist offices provide a complete professional renovation solution coupled with exceptional service at all levels. We specialise in all aspects of Home Renovations including; Decks and Outdoors Bathrooms and Laundries Kitchens Home Makeovers Home Extensions Knock down Rebuilds Granny Flats and Garage Conversions Basement Conversions Second Storey Additions Re-Clads Roofing Commercial

1
Google listingChristchurch architects · 252 businesses
You are #14 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Smith and Sons Renovation and Extensions shows a very high health score for Google reviews, reflecting solid reputation and strong local engagement. The most notable finding is the outstanding total reviews and top 10% positioning, indicating strong social proof. A key area for improvement is responding to reviews, where engagement is currently zero and could build trust with customers.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.4Strong
What customers seeWhere you rank
9:41
Smith and Sons Renovation and Extensions
OverviewReviewsPhotosAbout
4.8★★★★★34 reviews ✓
5
4
3
2
12
refurbishment 9quality of work 7beautiful home 4skilled craftsmen 3on budget 3attention to detail 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #16 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smith and Sons Renovation and Extensions shows a below-average health score on Google Maps at 4.1 out of 10, meaning visibility is limited but there is some presence in wider map searches. The top opportunities focus on improving both aggregate and borough-level rankings, with the borough showing growth and potential to reach the local midpoint as listing effort continues.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
building designer
1Seen in 5 searches across Christchurch, top three in none
1
Emma Wallace Architectural & Interior Design5.0 ★ (6) · Building firm
2
Shaw & Shaw Architects5.0 ★ (5) · Building firm
3
KVA Design5.0 ★ (3) · Building firm
4
Peak Architecture5.0 ★ (1) · Building firm
↓
Smith and Sons Renovation and Extensions2Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #149 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smith and Sons Renovation and Extensions shows an average health of 5.1 out of 10 for social presence, signalling room for improvement. The strongest asset is an outstanding Facebook profile with very high trust, indicating solid audience engagement and branding. Other platforms show opportunities to build trust and reach by adding or improving profiles on Instagram, TikTok, Yellow Pages, LinkedIn and LinkedIn Company.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/smith-and-sons-renovation-and-extensions-port-hills-cashmere) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 5 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Gsmith and sons renovation and extensions cashmere
AllImagesMapsNews
FacebooksmithandsonsporthillsSmith and Sons Renovation and Extensions | Facebook✓
InstagramsmithandsonsporthillsSmith and Sons Renovation and Extensions | Instagram1
OpenLocallysmith-and-sons-renovation-and-extensions-port-hills-cashmereSmith and Sons Renovation and Extensions | OpenLocally✓
Houzz Professionalsmith-and-sons-renovations-and-extensions-port-hills-pfvwnz-pf~1989970936Smith and Sons Renovation and Extensions | Houzz Professional
Builders Crack Tradiesmith-and-sons-renovations-and-extensions-south-waikatoSmith and Sons Renovation and Extensions | Builders Crack Tradie
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #116 for listings and social
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GoogleFacebookInstagramTikTokOpenLocallyHouzz ProfessionalBuilders Crack TradieYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
facebook
smithandsonsporthills✓
327 followers 2
Smith & Sons Port Hills are your professional, local quality builders. We specialise in home renovati
FollowMessage
🌐 smithandsons.co.nz/renovation-builder/christchurch-port-hills.aspx✓
☎ +64 800 764 846✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #120 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Smith and Sons Renovation and Extensions shows a very high on-page SEO health, with a score of 9.3 out of 10. This indicates strong technical setup, fast loading, a clear H1, an SEO-friendly URL, and a concise title tag. The key findings highlight strong technical fundamentals and efficient page size, while opportunities focus on minor refinements to meta descriptions, HTTPS-linked resources, and avoiding frames.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smithandsons.co.nz3✓
✓Separate sites linking to you
✓Page title
1On-page score
2The shape of your link profile
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Smith and Sons Renovation and Extensions shows a very high health score for website traffic, indicating strong overall visibility and engagement. The strongest finding is organic traffic value and rankings, which remain in the top local percentiles. A secondary notable result is the solid organic SERP coverage, reflecting authority for local renovation-related terms.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.5Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Smith and Sons Renovation and ExtensionsNot in these results✓
✓✓About 1,336 visits a month from search, across 262 searches
Google search and trafficChristchurch architects · 252 businesses
You are #13 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Smith and Sons Renovation and Extensions shows strong alignment with weekday lunchtime demand, opening during several high-search windows around midday on Tuesday, Wednesday and Thursday. However the business is closed across high-demand weekend midday hours-notably Saturday 11am-2pm and Sunday noon-creating clear missed opportunities. There are no low-demand open hours, so current schedule is efficient but could be adjusted to capture weekend enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.4Room to grow
What customers seeWhere you rank
9:41
Smith and Sons Renovation and Extensions
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #142 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#6of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #6 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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