marketbaseExclusive Marketbase Report
Prepared for

Smiths Insurance and KiwiSaver

Insurance broker · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Smiths Insurance and KiwiSaver

Insurance broker · Sydenham, Christchurch

Where you stand#44of 121 insurance brokers
Overall health6.4/10across the eight areas

Going well

08Opening hours10.005Facebook page9.803Map positions9.3

Where we can help

07Google search and traffic5.302Reviews4.704Listings and social4.601Google listing4.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smiths Insurance and KiwiSaver is an insurance broker and KiwiSaver adviser based in Sydenham, Christchurch. Operating NZ-wide since 1984, the firm offers whole-of-market insurance and KiwiSaver advice with no in-house products. It provides a free 30-minute initial review and highlights licensed, FMA-regulated advice for clients across New Zealand.

Smiths Insurance and KiwiSaver is an insurance broker and KiwiSaver advisory service based in Sydenham, Christchurch, serving clients NZ-wide since 1984. The firm presents itself as a nationwide adviser with licensed, FAP and FMA-class credentials and a long operating history.

The firm focuses on whole-of-market insurance and KiwiSaver advice, stating it compares every major NZ insurer and KiwiSaver provider. Services highlighted on the website include personalised advice with no in-house product to sell, a KiwiSaver platform review, and an initial free 30-minute consultation with a licensed adviser.

Customer feedback themes indicate clients value accessible KiwiSaver advice and the ability to contact an adviser for updates without long waits. Reviews reference positive experiences with KiwiSaver guidance and ongoing availability for follow-up, reflecting steady communication between advisers and clients.

Locally, Smiths Insurance and KiwiSaver positions itself as a long-established Christchurch-based broker offering broad New Zealand coverage, a stated client base numbering in the thousands, and a focus on straightforward, whole-of-market advice for insurance and KiwiSaver decisions.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Smiths Insurance and KiwiSaver shows solid foundational setup on Google Listings, with essential contact and availability visible. Overall health scores 4.7 out of 10, suggesting room for improvement. The most impactful findings are: the listing is claimed and website link present, and the phone number is visible. A meaningful description and photos are currently lacking.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Smiths Insurance and KiwiSaver
2
Smiths Insurance and KiwiSaver✓✓
5.0 ★★★★★ (1)
Insurance broker · Sydenham3
Open 7 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #69 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Smiths Insurance and KiwiSaver shows a 4.3/10 health score for Google reviews, signalling room for overall improvement in Google review health. The standout finding is a top 10% star rating, indicating high customer satisfaction in recent feedback. Opportunities focus on responding to reviews, increasing total reviews, and continuing high rating confidence to lift overall trust and engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Smiths Insurance and KiwiSaver
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #65 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Smiths Insurance and KiwiSaver shows a very high health score for Google Maps search, indicating strong local visibility and solid overall performance. The top finding is sustained strength in multiple local rankings, especially for key terms like "insurance broker in sydenham" and "insurance agency in somerfield," which appear in top positions. The second notable finding is good progress in aggregate and borough scores, suggesting continued momentum across city-wide and suburb-level searches.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance broker
✓Top three for "insurance broker" in 5 suburbs, seen in 50
1
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
2
Smiths Insurance and KiwiSaver15.0 ★ (1) · Insurance broker
3
QuoteHub5.0 ★ (2) · Insurance broker
4
GSI South5.0 ★ (14) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #9 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Smiths Insurance and KiwiSaver shows average overall health in Citations & Social Presence with a 4.4 out of 10. The strongest completed achievement is a highly trusted Facebook profile, underpinning credible social presence. Key opportunities include adding an active Instagram, TikTok, Yellow Directory, LinkedIn Company, and GrabOne profiles to widen visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Gsmiths insurance and kiwisaver sydenham
AllImagesMapsNews
FacebooksmithsinsurancenzSmiths Insurance and KiwiSaver | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch insurance brokers · 121 businesses
You are #66 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 5 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
smithsinsurancenz✓
120 followers 1
Yes, insurance isn't sexy, but it's essential to have the right protection... not only for yourself but for your family. Let's start the conversation of getting a policy that will ACTUALLY cover you.2
FollowMessage
🌐 smiths.net.nz✓
☎ +64 3-374 6800✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #4 for your Facebook page
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Smiths Insurance and KiwiSaver shows strong on-page health with a score of 8.5 out of 10. Key findings include a valid favicon, sufficient text content, and a proper H1 tag, all contributing to clear signalling for search engines and users. A near-miss on title tag and meta description length suggests small refinements to align with ideal ranges.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smiths.net.nz✓2
✓Favicon
✓Page load speed
1Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Smiths Insurance and KiwiSaver shows moderate website traffic health with room for improvement in paid activity. Key findings: paid traffic has no measurable spend yet, and organic traffic value sits above the 25th percentile, showing some SEO progress. Focus on small paid campaigns and refining landing pages to convert visits into inquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Smiths Insurance and KiwiSaverNot in these results
31About 12 visits a month from search, across 21 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #58 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Smiths Insurance and KiwiSaver cannot be mapped to specific high-demand hours because city-level search data is not available. Without those time windows, the report cannot identify which published opening hours match peak customer demand or where closed times miss opportunities. Recommendation: collect local search or appointment data, and trial small shifts or bookable after-hours to better match client demand before changing permanent hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Smiths Insurance and KiwiSaver
OverviewReviewsPhotosAbout
Hours 1
Monday7am-7pm
Tuesday7am-7pm
Wednesday7am-7pm
Thursday7am-7pm
Friday7am-7pm
Saturday10am-3pm
Sunday10am-3pm
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#44of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #44 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 121 insurance brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for