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Smoke and Mirrors Hair Lounge

Hairdresser · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Smoke and Mirrors Hair Lounge

Hairdresser · Rangiora North East, Christchurch

Where you stand#41of 498 hair salons & barbers
Overall health9.2/10across the eight areas

Going well

03Map positions9.605Facebook page9.007Google search and traffic8.204Listings and social8.102Reviews7.801Google listing7.208Opening hours6.3

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smoke And Mirrors Hair Lounge is an alternative hair salon and barber based in Rangiora. The salon offers creative hairdressing and traditional barbering in a relaxed, 'anti-salon' atmosphere. Services include haircuts, colouring and hot towel shaves, with a focus on inclusive styling and professional retail products.

Smoke And Mirrors Hair Lounge is an alternative hair salon and barber located in Rangiora. It presents itself as a hair lounge with an 'anti-salon' atmosphere and combines creative hairdressing with traditional barbering for a range of clients.

The salon provides services such as haircuts, long layered styling, hair colouring and hot towel shaves, and sells professional haircare products. The team lists both creative and traditional techniques among their specialisms and offers online booking.

Customers commonly describe attentive, calm and friendly service, noting relaxed appointments and transformations from tired hair to refreshed styles. Reviews highlight positive experiences with individual stylists, satisfied results after colouring and consistent mention of product quality used during services.

Locally, Smoke And Mirrors positions itself as an inclusive alternative lounge where clients can expect both barbering and creative salon services in Rangiora. The mix of traditional shaves, cutting and colouring alongside professional retail products is a practical distinguishing feature for customers seeking that combination.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Smoke And Mirrors Hair Lounge shows a solid health score with room to improve description content and photo richness. The listing already provides a website link, a claimed status, an open/closed indicator, and a phone number, which helps customers reach and learn about services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
Smoke and Mirrors Hair Lounge
2
Smoke and Mirrors Hair Lounge✓✓
4.9 ★★★★★ (206)
Hairdresser · Rangiora North East3
Open 5 days · late Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Alternative Hair Lounge Creative Hairdressing & Traditional Barbering Services. Providing professional hair services with an "anti-salon atmosphere"

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #139 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smoke And Mirrors Hair Lounge shows a solid overall health score of 7.2 out of 10 on Google reviews, indicating generally positive customer sentiment and healthy engagement. The most notable findings are that the business sits in the top 10% for Google rating confidence and total reviews, while the response rate is improving and above a quarter of peers.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing all of them.
7.8Good
What customers seeWhere you rank
9:41
Smoke and Mirrors Hair Lounge
OverviewReviewsPhotosAbout
4.9★★★★★206 reviews ✓
5
4
3
2
12
lovely staff 8head massage 4apprentice 4amazing team 4curly hair 3consultation 3
✓How far your rating and your review count together can be trusted
M
Mel G.★ · Edited a week ago

I care for and love a very ill person. My poor best friend and me her unpaid by goverment volunteer carer. We have been trying to obtain an appointment either through training means or apprentice price as medical bills swallow every cent....

Response from the owner1

Hi Mel, We’re sorry to hear you’re feeling upset. For clarity, we do occasionally offer selected training model appointments. These are limited, scheduled in advance, and filled on a first come...

L
Louisa W.★ · a year ago

Response from the owner

Hi Louisa, Thank you for your feedback. We're sorry to see that you weren’t completely satisfied with your experience. We always strive to provide the best service possible. We noticed i...

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #109 for your Google reviews
See how to fix both →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smoke And Mirrors Hair Lounge shows a very high Maps health score and strong borough visibility, indicating solid local presence. The business ranks well for core hair-related searches and suburbs, with top keywords positioning in Rangiora and surrounding areas. Ongoing fine-tuning could sustain this elite standing and further improve aggregate local reach.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.6Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
✓Top three for "hair salon" in 5 suburbs, seen in 6
1
Smoke and Mirrors Hair Lounge✓4.9 ★ (206) · Hairdresser
2
Hair Handlers Unisex Salon4.7 ★ (72) · Hairdresser
3
Zest Hair Design4.9 ★ (52) · Hairdresser
4
Head Rush - [Branch]4.6 ★ (58) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #20 for map positions
See how to keep it that way →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smoke And Mirrors Hair Lounge shows a healthy online presence with a health score of 7.7 out of 10. Strengths include outstanding Instagram and Facebook profiles and solid Yellow Directory listing, indicating strong brand reach and trust locally. Opportunities lie mainly in expanding TikTok activity, improving TikTok directory presence, and exploring GrabOne and Neighbourly profiles to engage more local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/smoke-and-mirrors-hair-lounge-579464586) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gsmoke and mirrors hair lounge rangiora north east
AllImagesMapsNews
FacebooksmokeandmirrorshairloungeSmoke and Mirrors Hair Lounge | Facebook✓
InstagramsmokeandmirrorshairloungeSmoke and Mirrors Hair Lounge | Instagram✓
Yellowsmoke-and-mirrors-hair-lounge-579464586Smoke and Mirrors Hair Lounge | Yellow✓
TiktokNo account found1
FreshaNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
facebook
smokeandmirrorshairlounge✓
2.3K followers 2
NEW HEAD SPA SESSIONS Alternative Hair Lounge Creative Hairdressing & Traditional Barbering Services �� Providing pro1
FollowMessage
★ 17 reviews · recommended 3
🌐 smokeandmirrors.nz✓
☎ +64 3-310 6886✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #52 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Smoke And Mirrors Hair Lounge shows a very high on-page SEO health, with a score of 8.8 out of 10. Key strengths include a perfect title tag within 50-60 characters, a valid favicon, fast page load under 3 seconds, a compact page size under 256KB, and an existing H1 tag. The most actionable findings relate to meta description length, render-blocking resources, and text-to-page size balance that could be refined to further improve indexing and user experience.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smokeandmirrors.nz✓3
✓Page title
✓Favicon
1Meta description
2Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Smoke And Mirrors Hair Lounge shows a very strong overall health for website traffic, with a health score of 8.9 out of 10. The most notable finding is the excellent Organic SERP Count, placing the business in the top 10% for local keyword coverage. Paid traffic shows room for initial activity, while organic value remains solid and progress is evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
8.2Strong
What customers seeWhere you rank
9:41
Gbarber rangiora north east
AllMapsImagesShopping
21No ads from you on any search
www.facebook.comTom's Chop Shop | Rangiora
www.tomschopshop.co.nzToms Chop Shop
smokeandmirrors.nzBarbering

barbering services. Fresh cuts and smooth shaves. We know the art of barbering. Book online. Find us: 194B King Street, Rangiora Opening hours: Tuesday ... Read more

falconsbarbershop.comFalcons Barbershop
3About 925 visits a month from search, across 403 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #89 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Smoke And Mirrors Hair Lounge shows a reasonable match to local demand but with clear weekday lunchtime gaps. The salon is open during several strong Saturday and Tuesday mid-day peaks, meaning core weekend and midweek lunch trade is covered. However, it is closed across multiple high-demand Monday lunch hours and Sunday 3pm, which are missed opportunities. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.3Good
What customers seeWhere you rank
9:41
Smoke and Mirrors Hair Lounge
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-8pm
Wednesday10am-8pm
Thursday10am-8pm
Friday10am-6pm
Saturday10am-6pm
SundayClosed
Popular times Monday · Rangiora North East
9a10a11a12p1p2p3p4p5p
When people in Rangiora North East look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #184 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#41of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #41 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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