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Smoke&Mirrors Studio

Photographer · Casebrook, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Smoke&Mirrors Studio

Photographer · Casebrook, Christchurch

Where you stand#44of 194 photography businesses
Overall health7.8/10across the eight areas

Going well

08Opening hours9.803Map positions8.307Google search and traffic8.004Listings and social7.302Reviews6.1

Where we can help

01Google listing5.505Facebook page4.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Smoke&Mirrors Studio is a boudoir photography studio in Casebrook, Christchurch, billed as the city's first boudoir studio. It offers boudoir sessions and mini-sessions for women across Canterbury, with an emphasis on body positivity and self-acceptance. Shoots focus on glamour, styling and a relaxed, fun atmosphere for clients ranging from their 20s to their 60s.

Smoke&Mirrors Studio is a boudoir photography studio based in Casebrook, Christchurch. Established as Christchurch's first boudoir studio, it serves clients from Canterbury and further afield. The studio describes its work as photography for the modern woman and presents boudoir as an art form.

The studio offers boudoir sessions and mini-sessions, and its website lists portfolio galleries, photo ideas and information for clients. Shoots are framed around styling and make-up, with an emphasis on glamour and transformation. The studio states it works with women of all ages and sizes, aiming to highlight best features and create a personalised shoot.

Customers consistently describe feeling comfortable and relaxed during sessions, noting a light-hearted, fun atmosphere and attention to detail like props and styling. Reviewers say the photographer helps clients relax and enjoy the process, which often leads to strong final images. The tone reported in reviews ranges from empowering and classy to fun and confidence-building.

Locally, Smoke&Mirrors Studio positions itself on body positivity, self-acceptance and photographic art. It commonly works with women from their 20s through to their 60s and promotes a welcoming, confidence-focused experience. As Christchurch's first boudoir studio, it highlights styling, a relaxed shoot environment and a focus on making clients feel glam and comfortable.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Smoke&Mirrors Studio shows an above-average overall health score, indicating solid listing completeness and capability to attract potential clients. The strongest finished items include a live website link, open-for-business status, a listed business title, claimed status and a phone number, which together support easy discovery and direct contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Smoke&Mirrors Studio
2
Smoke&Mirrors Studio✓✓
4.8 ★★★★★ (6)
Photographer · Casebrook3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Christchurch’s first boudoir photography studio – photography for the modern woman.

1
Google listingChristchurch photography · 194 businesses
You are #87 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smoke&Mirrors Studio shows above-average health on Google reviews with a 6.1/10 health score. The most notable findings are momentum in response rate and consistent growth in total reviews, indicating improving engagement and credibility among customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
Smoke&Mirrors Studio
OverviewReviewsPhotosAbout
4.8★★★★★6 reviews 3
5
4
3
2
1
fun 2
2How far your rating and your review count together can be trusted
L
Lynn B.★★★★★ · 3 years ago

Michael makes the experience fun

Response from the owner1

Thanks so much!

Google reviewsChristchurch photography · 194 businesses
You are #77 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smoke&Mirrors Studio shows a very high health score in Google Maps performance, indicating strong visibility across maps searches for the Canterbury area. Top findings include solid ranking for photography and portrait studio queries in Casebrook, with placements in the top three positions. The business is performing well relative to local medians but could push for deeper suburb-level top results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
photography studio
1Top three for "photography studio" in 4 suburbs, seen in 27
1
SR Photography5.0 ★ (13) · Photographer
2
Smoke&Mirrors Studio24.8 ★ (6) · Photographer
3
Eastwood Studios4.8 ★ (52) · Photographer
4
Brandon Chia Photography5.0 ★ (12) · Photographer
Map positionsChristchurch photography · 194 businesses
You are #33 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smoke&Mirrors Studio shows a very high health score of 8.8, indicating strong digital presence overall. The most notable achievements are outstanding Instagram and Facebook profiles, plus a Yellow Directory listing, which boosts local visibility. The main opportunity is expanding on lesser-used profiles to broaden reach and engagement.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe can see the Yellow Profile listing (https://yellow.co.nz/y/smoke-n-mirrors-579467965) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
7.3Good
What customers seeWhere you rank
9:41
Gsmoke&mirrors studio casebrook
AllImagesMapsNews
InstagramsmokeandmirrorsstudionzSmoke&Mirrors Studio | Instagram✓
FacebookSmokeandMirrorsStudioNZSmoke&Mirrors Studio | Facebook✓
Yellowsmoke-n-mirrors-579467965Smoke&Mirrors Studio | Yellow2
TiktokNo account found1
NeighbourlyNo listing found3
Listings and socialChristchurch photography · 194 businesses
You are #54 for listings and social
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GoogleFacebookInstagramTikTokYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
facebook
SmokeandMirrorsStudioNZ✓
87 followers 1
Photography for the modern woman. Christchurch's first boudoir photo studio, established 2019.
FollowMessage
★ 1 reviews · recommended 2
🌐 smokeandmirrorsstudio.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch photography · 194 businesses
You are #114 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Smoke&Mirrors Studio shows a very high on-page SEO health score of 8.6 out of 10, indicating strong technical readiness. The most notable strengths are a valid favicon, an H1 tag, a precise and relevant title tag, a page under 256KB, and sufficient text content to inform visitors. These elements support reliable indexing and quick load times for customers seeking boudoir photography in Canterbury.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒smokeandmirrorsstudio.co.nz✓
✓Favicon
✓Page file size
1Separate sites linking to you
2The shape of your link profile
3On-page score
Your websiteChristchurch photography · 194 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Smoke&Mirrors Studio shows a solid overall health of 7.5 out of 10 for website traffic, indicating healthy visibility but room for growth. The strongest finding is Organic Traffic Value in the 50-75% band, suggesting ongoing value from content and backlinks. A key area to improve is paid traffic metrics, where no paid spend or traffic is detected yet.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gphotography studio casebrook
AllMapsImagesShopping
321No ads from you on any search
www.srphotography.kiwi.nzNewborn, Family & Cake Smash | Christchurch
www.smokeandmirrorsstudio.co.nzChristchurch boudoir photography Christchurch's first boudoir ...

Photography for the modern woman ... Our photo studio is in Casebrook, Christchurch. Phone 027-44 999 75. Email us. Read more

www.neighbourly.co.nzSR Photography - Photographers in Casebrook, Christchurch
About 53 visits a month from search, across 14 searches
Google search and trafficChristchurch photography · 194 businesses
You are #39 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Smoke&Mirrors Studio's opening hours largely match Christchurch demand during weekday daytime, with strong alignment across Monday late morning to mid-afternoon and Wednesday lunchtime. There are notable evening gaps on Tuesday and Wednesday at 8pm and Monday and Friday late afternoons where popular search activity is unmet. A few low-demand open hours - notably Friday early afternoon and Sunday 9am - could be trimmed or repurposed for bookings by appointment.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Smoke&Mirrors Studio
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
Sunday9am-5pm
Popular times Tuesday · Casebrook
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Casebrook look   You are shut
Opening hoursChristchurch photography · 194 businesses
You are #5 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#44of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #44 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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