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Soho Hair

Hairdresser · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Soho Hair

Hairdresser · Addington-Middleton, Christchurch

Where you stand#49of 498 hair salons & barbers
Overall health9.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Soho Hair describes itself as an award-winning salon in Addington, Christchurch that brings a touch of New York style. The salon offers a sleek black-and-chrome interior, comfortable lounge with espresso or wine, and is an exclusive stockist of Redken, Pureology and GHD. The team is highly trained and focuses on creative cuts and colour transformations.

Soho Hair describes itself as an award-winning salon located in the on-trend suburb of Addington, Christchurch. The salon occupies a stylish space accented with black and chrome and polished concrete floors and aims to give clients a sophisticated environment to relax and be transformed.

The salon lists services and features that include creative cuts, bold colouring and personalised consultations. Team members are described as highly trained with extensive product knowledge and the salon is an exclusive stockist of Redken, Pureology and GHD. Clients can enjoy an espresso or a glass of wine while seated in a comfortable lounge.

Customer reviews emphasise skilled, attentive stylists and thorough consultations. Review themes include clear communication about desired looks, careful colour work and cuts that leave clients satisfied. Several reviewers mention leaving the salon feeling confident with the result and appreciating practical advice for hair care and styling.

Locally, Soho Hair is distinguished by its New York-inspired interior, exclusive product range and a small team focused on personalised service. Its Addington location and extended weekday and evening hours are noted on the salon contact information. For clients seeking creative colour, precision cuts and product-backed recommendations, Soho Hair presents a distinctive salon option in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Soho Hair shows a very healthy Google Business Listing with a 9.4/10 health score. The listing has essential elements in place and verified control, including a clear phone number, website link, and open status. Key strengths include a claimed listing and accessible contact, while photos and description are strong but could push further. Overall, the profile supports customer discovery well.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
9.5Strong
9:41
Tiles © Esri
2
Soho Hair✓✓
4.9 ★★★★★ (153)
Hairdresser · Addington-Middleton3
Open 5 days · late Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Award winning salon brings a touch of New York to Christchurch. Soho Hair is situated in the on trend suburb of Addington, Christchurch. This stylish space, accented with sleek black and chrome and polished concrete floors, offers clients a sophisticated and luxurious space in which they can relax and be transformed. Clients can unwind in our comfortable lounge and catch up with the latest fashion magazines while they enjoy an espresso coffee or a glass of wine. Soho believes in quality and is an exclusive stockist of Redken, Pureology,and GHD. All team members are highly trained, creative and have extensive product knowledge ready to make the right recommendations.

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #27 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Soho Hair shows a strong overall health score on Google reviews, indicating solid customer satisfaction and engagement. The key achievement highlights top 10% rating confidence, while opportunities focus on maintaining high response rates, inching toward top 10% star rating, and reaching top 10% review counts. Overall, the business should continue consistent engagement and service quality to further gain positioning.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.

Top three opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
8.6Strong
9:41
Soho Hair
OverviewReviewsPhotosAbout
4.9★★★★★153 reviews 3
5
4
3
2
12
friendly staff 40lovely staff 11consultation 5kind stylist 4new style 3skilled staff 3
✓How far your rating and your review count together can be trusted
Y
Ysabel M.★★★★★ · 2 weeks ago

Was absolutely amazing service! Will forever continue to come here what a brilliant hair salon. I had quite a lot of regrowth and dye I needed treated and got exactly what I wanted while my stylist prioritised my needs which were length and...

Response from the owner1

Thank you for your kind words Ysabel, We loved having you in the salon!

A
Acacia K.★★★★★ · 2 weeks ago

Had a really great experience with Jess who provided an in depth consultation about what I wanted, gave tips and advice for managing my hair and I left feeling super happy with my cut and style! Have already booked my next appointment :-)

Response from the owner

Thank you for taking the time to leave us a review, It was a pleasure having you in the salon.

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #69 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Soho Hair shows a very high overall health score in Google Maps searches, indicating strong visibility across multiple local suburbs and solid presence in its borough. The top opportunities focus on expanding reach beyond the current areas and maintaining momentum to reach top performers in the borough. This suggests continued growth with steady performance across key local markets.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.7Strong
9:41
1234Tiles © Esri
2Top three for "hair extension technician" in 3 suburbs, seen in 8
1
Forbidden Hair & Extensions4.7 ★ (36) · Hairdresser
2
Elite Hair & Extensions5.0 ★ (7) · Hairdresser
3
Soho Hair14.9 ★ (153) · Hairdresser
4
Savanna Hair Solutions4.8 ★ (78) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #64 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Soho Hair shows a very high health score with strong social presence on Instagram and Facebook, plus active listings on GrabOne and Fresha. The most notable finding is the very strong Instagram and Facebook presence, while opportunities exist to build on LinkedIn and TikTok to reach younger audiences and local networks.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/soho-hair-lincoln-road-christchurch-rwraor) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
9:41
Gsoho hair addington-middleton
AllImagesMapsNews
Facebooksohohair.co.nzSoho Hair | Facebook✓
Instagramsoho_hairnzSoho Hair | Instagram✓
GrabOnebeauty-massage-spa/hairdressing-haircuts/p/soho-hair-8Soho Hair | GrabOne
Freshasoho-hair-lincoln-road-christchurch-rwraorSoho Hair | Fresha✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokGrabOneFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.2Strong
9:41
facebook
sohohair.co.nz✓
2.6K followers 2
Soho Hair is a fashion forward salon with a team of highly trained stylists and colourists who provi1
FollowMessage
★ 44 reviews · recommended ✓
🌐 sohohair.co.nz✓
☎ +64 3-962 0285
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #41 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Soho Hair shows above-average on-page SEO health with a 6.6/10. Strengths include a valid favicon, compact page size, a relevant meta description and title tag, and an SEO-friendly URL. Opportunities focus on improving overall on-page SEO score, meta description length, title tag length, page speed, and the presence of an H1 tag to guide both visitors and search engines.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒sohohair.co.nz✓
✓Favicon
✓Page file size
1On-page score
2Meta description
3Page title
Your websiteChristchurch hair salons & barbers · 498 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Soho Hair's website traffic health is strong, with an 8.3/10 overall. Organic traffic value sits in the top tier (50-75%), and organic traffic total is likewise strong locally. The main opportunities focus on paid traffic and maintaining organic momentum to push into higher levels.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
9:41
Ghair extensions addington-middleton
AllMapsImagesShopping
321No ads from you on any search
www.merle.nzMerle | Christchurch Hair Salon for Blondes, Balayage & More
sohohair.co.nzSoho Hair

Soho Hair is situated in the on trend suburb of Addington, Christchurch. ... Addington. Christchurch. OPENING TIME. Tuesday: 9am – 5.30pm. Wednesday: 9am – 8pm. Read more

www.clipjointandco.co.nzCONTACT - Clipjoint
About 2,694 visits a month from search, across 231 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #54 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Soho Hair's opening hours largely match popular booking times, with several weekday and Saturday midday slots open when local demand is high. Strong alignment is evident around Tuesday and Saturday late-morning to early-afternoon peaks. However, there are missed opportunities on Monday late morning to mid-afternoon and Sunday mid-afternoon when demand is strong but the salon is closed. No low-demand open hours were found.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.6Room to grow
9:41
Soho Hair
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-5pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-5:30pm
Saturday8am-4pm
SundayClosed
Popular times Sunday · Addington-Middleton
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When people in Addington-Middleton look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #221 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#49of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #49 overall
Open my free 7 days →
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