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SOM Accounting

Accountant · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

SOM Accounting

Accountant · Brookhaven-Ferrymead, Christchurch

Where you stand#24of 245 accountants
Overall health9.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

SOM Accounting is a Christchurch-based accounting firm in Ferrymead specialising in rental property tax and business accounting. They work with property investors, small business owners and contractors across New Zealand, providing personalised advice, accurate tax filings and tailored financial strategies. Clients deal directly with accountants and benefit from a focus on clear communication and practical cash-flow planning.

SOM Accounting is a Christchurch accounting firm based in Ferrymead that provides rental property tax and business accounting services to clients across New Zealand, including Auckland and Wellington. The practice describes itself as focused on one-on-one advice and building real relationships rather than operating through call centres.

Services include rental property tax preparation, business accounting and support for contractors, with an emphasis on accurate tax filings and optimised deductions. The firm states it handles IRD correspondence and provides deadline reminders to keep clients compliant. Pricing is presented as flexible, with no lock-in contracts and services tailored to how clients prefer to work.

Clients report a consistently helpful and friendly experience, noting clear communication, efficient processes and ease of interaction. Review themes highlight approachable staff, responsiveness during tax and planning work, and confidence in the firm's advice. Many clients describe the process as straightforward and appreciate direct contact with named accountants.

Locally, SOM Accounting positions itself as a practical partner for property investors and small businesses, offering hands-on support and planning to improve cash flow and long-term financial outcomes. The Christchurch base and a stated client base across New Zealand inform a local character combined with broader reach, and the practice highlights personal relationships and tailored strategies as key features.

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01Google listingMarketbase business report

Your Google listing

SOM Accounting shows a very healthy Google Business Listing with a 9.3/10 health score. Key strengths include a claimed listing, a website link, an accessible phone number, and clear open-for-business status, which supports easy customer contact and transparency. The strongest opportunity lies in continuing to add high-quality photos to lift listing engagement further; the description is already strong and well placed.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
9.1Strong
9:41
Tiles © Esri
1
SOM Accounting✓✓
5.0 ★★★★★ (14)
Accountant · Brookhaven-Ferrymead2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

SOM Accounting Limited – Rental Property & Business Accountants NZ Based in Christchurch, NZ, we provide expert rental property tax and business accounting services to clients locally and throughout New Zealand, including Auckland, Wellington, and beyond. More than just accountants, we are your partners in financial growth—helping businesses and property investors unlock opportunities, improve cash flow, and plan for the future. Whether you're a property investor, small business owner, or contractor, we ensure accurate tax filings, optimised deductions, and tailored financial strategies to support your long-term success.

3
Google listingChristchurch accountants · 245 businesses
You are #24 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SOM Accounting shows a very high overall health on Google reviews, with a 9.4/10 score. The top achievement is a stellar star rating, placing the business in the top 10% for customer satisfaction. A key area for improvement is responding to reviews, as no responses have been posted yet. Addressing reviews could strengthen trust and engagement with clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.3Strong
9:41
SOM Accounting
OverviewReviewsPhotosAbout
5.0★★★★★14 reviews 3
5
4
3
2
1✓
communication skills 3efficiency 3clear communication 2helpfulness 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #18 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SOM Accounting shows a high overall health score in Google Maps at 7.7/10, indicating strong visibility and a solid foundation for more local inquiries. The top findings are strong aggregate visibility that sits at or above the local median and suburb-level performance in the top 25% of the borough, highlighting consistent strength and room to push toward the top 10%.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.3Strong
9:41
1234Tiles © Esri
✓Top three for "certified public accountant" in 7 suburbs, seen in 12
1
SOM Accounting15.0 ★ (14) · Accountant
2
SBA Small Business Accounting Ferrymead5.0 ★ (22) · Accountant
3
Censea Limited0.0 ★ (0) · Accountant
4
Todd Accountancy Services0.0 ★ (0) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #19 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SOM Accounting shows a low overall health score for citations and social presence, highlighting room for more active profiles. The strongest current asset is the Neighbourly listing and LinkedIn profile, which help reach local clients and professional audiences.

Strengths

  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/som-accounting-limited) found via: Google search results.
  • ✓
    Search4Accountants ListingWe can see your Search4Accountants Listing listing (https://search4accountants.co.nz/som-accounting-ltd-6007) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
3.2Room to grow
9:41
Gsom accounting brookhaven-ferrymead
AllImagesMapsNews
Neighbourlysom-accounting-limitedSOM Accounting | Neighbourly✓
Search4Accountantssom-accounting-ltd-6007SOM Accounting | Search4Accountants✓
LinkedIngeorgegreenprofileSOM Accounting | LinkedIn
NZWAOhelepete-holdings-limitedSOM Accounting | NZWAO
Yelpferrymead-accounting-christchurchSOM Accounting | Yelp
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #166 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlySearch4AccountantsLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
som accounting brookhaven-ferrymead
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

SOM Accounting shows a very high on-page SEO health score of 9.8/10, indicating strong technical foundations for the homepage. The two most notable findings are a perfectly placed meta description within 130-150 characters and a valid favicon, both supporting clear search results and brand recognition. The current health suggests minimal urgent fixes while minor refinements could push further.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒somaccounting.co.nz✓✓
✓Meta description
1The shape of your link profile
2Separate sites linking to you
3On-page score
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

SOM Accounting's website shows a very healthy traffic picture, with strong organic reach and top local rankings. The standout finding is the exceptional organic traffic value and solid local top-10 presence. Attention should remain on maintaining these gains while beginning targeted paid activity to diversify traffic and capture potential customers.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.1Strong
9:41
Gaccountant brookhaven-ferrymead
AllMapsImagesShopping
321No ads from you on any search
sba.co.nzSmall Business Accountant Ferrymead
www.rjpreston.co.nzAccounting firms in Christchurch, Tax accountant Canterbury
somaccounting.co.nzSOM Accounting Limited: Christchurch Accountants

We're your one-stop shop for Tax, Bookkeeping, and Consulting. Address: 1/1008 Ferry Road, Ferrymead, Christchurch 8023 ☎️ Phone: (03) 384 4233. Open Hours: ...

✓
www.markhams.co.nzChartered Accountants in Christchurch
✓About 5,039 visits a month from search, across 391 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #22 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

SOM Accounting's published hours largely align with weekday demand peaks, with strong concentration of open hours on Thursday mornings and afternoons that match high local interest. However several high-demand weekend windows are missed while there are no low-demand open hours, indicating an efficient but somewhat inflexible schedule. Targeted hour adjustments could capture additional client enquiries without adding wasted time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
SOM Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-4:30pm
Tuesday8:30am-4:30pm
Wednesday8:30am-4:30pm
Thursday8:30am-4:30pm
Friday8:30am-4:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#24of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #24 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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