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Soutar & Associates

Accountant · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Soutar & Associates

Accountant · Burnside, Christchurch

Where you stand#166of 245 accountants
Overall health3.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Soutar & Associates is a chartered accountant firm based in Burnside, Christchurch. The practice provides accounting and tax services to local businesses, with a focus on building long-term client relationships. Clients commonly describe staff as knowledgeable, approachable and responsive. The firm presents a local presence in Christchurch for businesses seeking ongoing accounting support.

Soutar & Associates is a chartered accountant firm located in Burnside, Christchurch. The practice offers accounting services to businesses in the Christchurch area and identifies as a local provider of accountancy support.

Services and specialisations include general accounting and tax assistance for small and medium-sized businesses. Available evidence highlights ongoing client work and the firm's willingness to help with matters that bring some complexity, reflecting a practice oriented to regular business needs.

Clients tend to report long-term relationships with Soutar & Associates, noting consistent contact with named staff members over many years. Reviews describe team members as knowledgeable, approachable and available when needed, suggesting a steady client experience focused on continuity and practical advice.

Locally, Soutar & Associates is distinguished by its Burnside location and a client base that values continuity of service. The firm is presented as a Christchurch accounting practice where businesses can expect familiar faces handling their accounting and tax matters over the medium to long term.

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01Google listingMarketbase business report

Your Google listing

Soutar & Associates shows a solid presence on Google with a health score of 6.6 out of 10, indicating above-average visibility but room for improvement. The most important takeaways are a verified listing with a listed phone number and a website link, plus an open-for-business status that helps customer trust. There is ongoing work on the description and photos to lift performance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.2Good
9:41
Tiles © Esri
2
Soutar & Associates✓✓
5.0 ★★★★★ (2)
Accountant · Burnside3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Chartered Accountant firm in Christchurch, New Zealand

1
Google listingChristchurch accountants · 245 businesses
You are #93 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Soutar & Associates shows above average health on Google reviews with a 6.1/10 overall health. The strongest finding is a top-10% star rating, indicating high customer satisfaction. The business should maintain rating quality while addressing engagement gaps to build trust among local clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.6Good
9:41
Soutar & Associates
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #84 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Soutar & Associates shows a modest health score on Google Maps performance, indicating overall visibility needs continued effort. The strongest takeaways are solid rankings for local keywords in Burnside and Avonhead, with several top-5 positions. Opportunities lie in improving the aggregate maps score and maintaining momentum to reach top borough performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.0Room to grow
9:41
1234Tiles © Esri
1Seen in 4 searches across Christchurch, top three in none
1
SBA Small Business Accounting Burnside5.0 ★ (29) · Accountant
2
Garden City Accountants5.0 ★ (3) · Accountant
3
Easy Accounting5.0 ★ (2) · Accountant
4
Perriam & Partners4.6 ★ (9) · Accountant
↓
Soutar & Associates2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #122 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Soutar & Associates' health score sits at 3.2 out of 10, indicating below-average social presence and directory activity. The business already has a LinkedIn profile, Neighbourly listing and Yellow Directory listing, which helps maintain visibility among local customers. Key finding: core profiles exist, but major platforms lack activity, limiting discoverability and trust.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/soutar-associates-579456128) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/soutar-associates-middleton) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/soutar_associates) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 6 of them.
3.7Room to grow
9:41
Gsoutar & associates burnside
AllImagesMapsNews
Cylexsoutar+b-18020650Soutar & Associates | Cylex
Infobelsoutar_associatesSoutar & Associates | Infobel✓
Yellowsoutar-associates-579456128Soutar & Associates | Yellow✓
White Pagessoutar-associates-middletonSoutar & Associates | White Pages✓
ServiceFinderSoutar-and-Associates-50280Soutar & Associates | ServiceFinder
LinkedIncraigsoutarSoutar & Associates | LinkedIn
Neighbourlyaccountants/canterbury-region/christchurch/burnsideFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #155 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
soutar & associates burnside
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Soutar & Associates shows a very low on-page SEO health with a score of 0.4 out of 10, highlighting critical gaps on the homepage. The strongest immediate concerns are missing a Title Tag and a Meta Description, plus a lack of a valid favicon. Addressing these will help search visibility and user click-throughs, and create a baseline for further optimisation.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒soutar.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Soutar & Associates shows a very low overall health for Website Traffic, with room to move. Key findings include no organic traffic and no measurable paid traffic, indicating opportunities to build both content and basic campaigns that drive traffic and awareness among local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Soutar & AssociatesNot in these results3
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Soutar & Associates has a mixed temporal fit with Christchurch demand: opening hours capture several strong Thursday peaks but miss multiple high-demand weekend windows. The practice is open during high-search periods on Thursday mornings and afternoons, which aligns with local client activity. However, closures on Saturday late afternoon and Sunday mornings leave noticeable gaps. Adjusting limited weekend cover could be commercially worthwhile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Soutar & Associates
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Burnside
8a9a10a11a12p1p2p3p4p5p
When people in Burnside look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#166of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #166 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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