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Speirs Finance

Finance broker · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Speirs Finance

Finance broker · Auckland City Centre, Central Auckland

Where you stand#70of 106 finance businesses
Overall health3.4/10across the eight areas

Going well

05Facebook page7.301Google listing7.0

Where we can help

04Listings and social5.607Google search and traffic5.102Reviews1.308Opening hours0.803Map positions0.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Speirs Finance is an Auckland CBD finance firm providing asset and equipment finance to New Zealand businesses. With more than 60 years supporting Kiwi companies, the Kiwi-led team offers flexible funding options, local decision-making, and a focus on helping businesses grow. Customers become part of a locally rooted team trusted by firms around the country.

Speirs Finance is an Auckland CBD finance firm that provides business asset and equipment finance across New Zealand. The company highlights more than 60 years of experience supporting Kiwi businesses and presents itself as a locally led team focused on business growth.

Services include flexible equipment and asset finance for New Zealand businesses, with funding ranges described from $10,000 to $20 million and options such as no-deposit arrangements. The firm emphasises local decision-making and a range of finance solutions tailored to business needs.

Customers and clients are presented with a team-oriented approach; Speirs Finance states that when businesses become customers they join a Kiwi team dedicated to helping them grow. The firm is described as highly experienced and respected, working with companies up and down the country and offering practical funding options for business assets and equipment.

Locally, Speirs Finance positions itself as a specialist in asset and equipment funding for firms seeking flexible finance solutions. Based in Auckland CBD, the company combines long-standing industry experience with locally focused decisions and a customer-centred team approach that aims to support business growth across New Zealand.

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01Google listingMarketbase business report

Your Google listing

Speirs Finance shows a healthy Google Business Listing with a 7.0 out of 10 health score, indicating above-average completeness and optimisation. Key strengths include a linked website, verified ownership, a live Open-for-Business status, a claimed listing, and a consistent business name and phone number. The main opportunity is improving category fit to capture more relevant searches.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
7.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
Speirs Finance
3
Speirs Finance✓✓
0.0 ★★★★★ (0)
Finance broker · Auckland City Centre1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Speirs Finance have been supporting New Zealand businesses with finance solutions for over 60 years. So, when we say we ‘get’ Kiwi businesses, we mean it. We don’t just understand what makes Kiwi businesses tick, we also know exactly how to help them grow and thrive. Our highly experienced and well respected team is backed by the best - and trusted by Kiwi companies up and down the country. When you become a Speirs Finance customer, you become part of a real, Kiwi team - a team dedicated to helping you and your business grow.

2
Google listingCentral Auckland personal & business finance · 106 businesses
You are #33 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

..

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Speirs Finance
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #92 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Speirs Finance shows a very low overall health score for Google Maps search, indicating limited visibility across suburbs. The top opportunities focus on increasing aggregate presence through more Map reviews and ensuring the listing is used to drive directions in its own suburb. The strongest immediate leverage is collecting more client reviews to widen visibility quickly.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Seen in 1 search across Central Auckland, top three in none
1
Flux Finance5.0 ★ (5) · Finance broker
2
NZ Mobile Mortgages5.0 ★ (88) · Finance broker
3
Guardian Smith Mortgage and Financial Services5.0 ★ (459) · Finance broker
4
Global Financial Services4.9 ★ (898) · Finance broker
↓
Speirs Finance2Further down, below the first results
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #101 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Speirs Finance shows moderate overall health for social and directory presence, with key strengths on Facebook and LinkedIn profiles already established. Primary improvement area is building active profiles on Instagram, LinkedIn, Yellow Directory, and Yellow Profile to ensure customers can find consistent information across platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/speirsfinance) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing all of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Gspeirs finance auckland city centre
AllImagesMapsNews
FacebookSpeirsFinanceSpeirs Finance | Facebook✓
LinkedIn897614Speirs Finance | LinkedIn✓3
Yelpspeirs-finance-aucklandSpeirs Finance | Yelp
CheckMyBuilderspeirs-finance-group-limitedSpeirs Finance | CheckMyBuilder
InstagramNo account found1
YellowNo listing found2
LinkedInNo listing found✓3
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #47 for listings and social
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GoogleFacebookInstagramTikTokLinkedInYelpCheckMyBuilderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Speirs Finance's Facebook page health is 6.9 out of 10 (Above average). The page has useful contact details and a chosen username that makes the page findable, but only 143 followers and no recommendations limit social proof and the reach to people still deciding. Addressing recommendations and follower gaps would strengthen trust for prospective customers.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
facebook
SpeirsFinance✓
143 followers 2
Speirs Finance is all about supporting businesses to achieve long term sustainability and looking at finance beyond any individual transaction. It’s this simple philosophy that drives us to get asset...3
FollowMessage
🌐 Www.Speirsfinance.co.nz✓
☎ +64 800 277 3477✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #29 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒speirsfinance.co.nz✓✓
✓Page title
1On-page score
2Separate sites linking to you
3The shape of your link profile
Your websiteCentral Auckland personal & business finance · 106 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
32No ads from you on any search
Speirs FinanceNot in these results
1About 153 visits a month from search, across 21 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #52 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The hours are pointed away from demand and they cover 53% of the week's customer traffic. Thursday 10am to 6pm is closed, where customers meet a closed door. Open 1pm to 5pm on Thursday and let customers be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
0.8Room to grow
What customers seeWhere you rank
9:41
Speirs Finance
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30am
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Popular times Thursday · Auckland City Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #98 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#70of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #70 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 106 finance businesses in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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