marketbaseExclusive Marketbase Report
Prepared for

Sprout Accountants Ltd

Accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Sprout Accountants Ltd

Accountant · Addington-Middleton, Christchurch

Where you stand#108of 245 accountants
Overall health5.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Sprout Accountants Ltd is an Addington, Christchurch accounting firm specialising in accounting and business advisory for New Zealand SMEs. They focus on trades, professional and personal services, and residential rentals. The firm stresses proactive support to help businesses grow, offers personalised service and business owner coaching, and provides a free first meeting to discuss client needs.

Sprout Accountants Ltd is an accounting and business advisory practice based in Addington, Christchurch. The firm works with New Zealand small and medium enterprises and positions itself as a proactive partner for business growth.

Services centre on accounting and advisory tailored to SMEs, with a strong focus on trades, professional and personal services, and residential rental clients. Offerings described on the website include monthly business development support, GST and tax work, annual reporting, and business owner coaching. The practice highlights personalised service and aims to identify issues that hold growth back.

Clients can expect practical tax and accounting support aimed at reducing stress around tax matters and improving financial management. Sprout promotes a free first meeting to discuss how their accounting expertise and passion for business development might help, and emphasizes hands-on advisory that develops as the business grows.

Locally, Sprout Accountants positions itself as a small-business specialist in Christchurch's Addington area, combining standard accounting duties with ongoing advisory and coaching. That blend of tax, compliance and growth-focused support is presented as the core of their local offering.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Sprout Accountants Ltd shows a moderate overall health on its Google Business Listing with a 5.4 out of 10. The listing already includes a phone number, a website link and a claimed status, but there are gaps in visuals and branding. The most important finding is the lack of photos and logo, which limits engagement, and the description, though improving, remains below local midpoints.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
5.2Room to grow
9:41
Tiles © Esri
1
Sprout Accountants Ltd✓✓
0.0 ★★★★★ (0)
Accountant · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Genuine pro-active accountants who care about you and your business. We specialise in helping businesses grow and pinpointing the issues that are holding your growth back. It's all in our name.

3
Google listingChristchurch accountants · 245 businesses
You are #119 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Sprout Accountants Ltd shows very low Google review health (0.4/10) with few reviews and no responses yet. The top findings indicate an uncertain rating base and no active engagement, which may deter potential clients. Focusing on generating initial positive reviews and starting to respond to feedback can improve credibility and trust online.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
Sprout Accountants Ltd
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Sprout Accountants Ltd shows a very low overall Google Maps health score, reflecting limited visibility across maps searches. The strongest signals are rankings for local terms like "accountant in Lincoln" and "payroll service in Addington-Middleton," but overall presence remains sparse. Opportunities lie in expanding aggregate map visibility and strengthening borough-level performance to reach more Christchurch-area searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.1Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
Tax Logic5.0 ★ (12) · Accountant
2
F5 Chartered Accountants Ltd5.0 ★ (5) · Accountant
3
Neovia Advisory Ltd - Lincoln0.0 ★ (0) · Accountant
4
Lays0.0 ★ (0) · Accountant
↓
Sprout Accountants Ltd2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #218 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Sprout Accountants Ltd has a health score of 6.6 out of 10, meaning the current social presence is above average but with noticeable gaps. The strongest asset is the highly trusted Facebook profile and active LinkedIn presence. Primary opportunity areas are completing profiles on Instagram, TikTok and relevant directory listings to improve discoverability and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
5.1Room to grow
9:41
Gsprout accountants ltd addington-middleton
AllImagesMapsNews
FacebooksproutaccountantsSprout Accountants Ltd | Facebook✓
LinkedInsprout-accountantsSprout Accountants Ltd | LinkedIn
CheckMyBuildersprout-accountants-limitedSprout Accountants Ltd | CheckMyBuilder
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #120 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInCheckMyBuilderYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
7.9Good
9:41
facebook
sproutaccountants✓
25 followers 1
People helping People. That's our purpose. Supporting business owners and decision makers, more than number crunchers, consider us your data-co-pilots3
FollowMessage
🌐 sproutaccountants.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #52 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Sprout Accountants Ltd shows a solid on-page SEO health with a score of 7.6 out of 10, indicating solid technical setup for the homepage. Key strengths include a valid favicon, a clear and relevant title tag, a descriptive meta description, and an H1 tag that clarifies page content. Main opportunities focus on meta description length, title tag fine-tuning, reducing render-blocking resources, securing external links, and text-to-page size balance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒sproutaccountants.co.nz✓✓
✓On-page score
1Meta description
2Separate sites linking to you
3Pages linking to you
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Sprout Accountants Ltd shows an average overall health score for Website Traffic with room for improvement. The strongest finding is organic traffic value above the 25th percentile, indicating some solid SEO fundamentals. Key opportunities focus on initiating paid traffic with targeted campaigns and improving paid visibility to attract more potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.4Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Sprout Accountants LtdNot in these results
31About 0 visits a month from search, across 1 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #138 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Sprout Accountants Ltd has a concentrated fit with local demand: all 35 weekly open hours fall inside high-demand windows, mainly on Thursday between 9am and 3pm. However the firm misses 52 high-demand hours across the week, notably weekday afternoons and Sunday mid-mornings. There are no open hours during low-demand times, so inefficiency from being open at quiet times is not a current issue.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.4Room to grow
9:41
Sprout Accountants Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday9am-3pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-5pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Popular times Tuesday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #138 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#108of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #108 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for