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StartRight Accounting

Accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

StartRight Accounting

Accountant · Addington-Middleton, Christchurch

Where you stand#125of 245 accountants
Overall health4.9/10across the eight areas

Going well

08Opening hours9.8

Where we can help

02Reviews5.901Google listing5.103Map positions4.805Facebook page4.304Listings and social2.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

StartRight Accounting is a chartered accountancy firm in Addington, Christchurch that serves small businesses and landlords. Run by Amy, the practice handles annual financial statements, tax returns, GST and payroll, and software setup. They state they offer a free consultation and quote and aim to provide affordable, ongoing support for local small-business and rental-property clients.

StartRight Accounting is a chartered accountancy practice based in Addington, Christchurch, run by Amy. The firm focuses on small businesses and rental-property owners across New Zealand and presents itself as a local partner for tax and reporting needs.

Services listed include annual financial statements for companies, sole traders, self-employed people, trusts, partnerships and rental properties; annual income tax returns with tax planning and IRD correspondence; plus GST return filing, payroll and PAYE preparation. The practice also offers software setup and coding and states it provides unlimited support and advice to clients.

Customer feedback themes indicate a professional, detail-oriented approach and a positive, energetic manner from the principal. Reviews highlight clear communication and a supportive attitude, reflecting a hands-on client experience for business owners and landlords who need practical tax and accounting help.

StartRight Accounting positions itself as a chartered firm with membership of Chartered Accountants Australia and New Zealand and focuses on affordability and ongoing support. Local clients can expect straightforward tax and reporting services, practical assistance with compliance tasks, and a single point of contact for small-business and rental accounting needs.

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01Google listingMarketbase business report

Your Google listing

StartRight Accounting shows an average health score of 5.2 out of 10, indicating there is room for improvement in Google Business Listing quality. The top finding is that a listing description exists but is basic, with room to refine and rank higher than the bottom 25%. The listing already has a website link, a claimed status, a visible phone number, and an open status, which helps convert interest into inquiries.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
StartRight Accounting
3
StartRight Accounting✓✓
5.0 ★★★★★ (1)
Accountant · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Get a free consultation and quote today! StartRight Chartered Accountants meet clients' needs with affordable price.

1
Google listingChristchurch accountants · 245 businesses
You are #121 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

StartRight Accounting shows a solid overall health of 4.8/10 on Google Business Reviews, indicating room for growth while maintaining strong satisfaction. The key achievement is a top-10% star rating, reflecting high customer satisfaction. The main opportunity is improving engagement through review responses, and continued effort can lift the rating confidence and total review count.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
StartRight Accounting
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

StartRight Accounting shows an average Maps health score of 5.4 out of 10, indicating room for improvement in local visibility. The top opportunities focus on raising the aggregate Maps search results score and strengthening the borough presence, which has already moved above the bottom quartile. Focusing on these areas should gradually improve overall visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
tax preparation service
2Seen in 16 searches across Christchurch, top three in none
1
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2
GS Chartered Accountants and Advisors5.0 ★ (5) · Accountant
3
Toni Walker Chartered Accountants5.0 ★ (1) · Accountant
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Rodgers and Co Ltd5.0 ★ (19) · Accountant
↓
StartRight Accounting1Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #129 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

StartRight Accounting shows a very low overall health (0.4/10) for Citations & Social Presence, indicating sparse activity on third-party platforms. The strongest takeaway is the clear need to establish profiles on Instagram, Facebook, TikTok, and LinkedIn to improve visibility and trust with local customers and landlords.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/startright-accounting-ltd-addington) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Gstartright accounting addington-middleton
AllImagesMapsNews
OpenLocallystartright-accounting-ltd-addingtonStartRight Accounting | OpenLocally✓
Infobel3in1_accountingStartRight Accounting | Infobel
NZWAOaddington-accounting-limitedFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #192 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyInfobelNZWAOYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
startright accounting addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

StartRight Accounting's on-page SEO health is strong, with an 8.2 out of 10 overall score indicating solid optimisation and good visibility for local search. The most notable findings are an excellent on-page SEO score and a perfect title tag length in the 50-60 character range, plus a valid favicon and HTTPS-secure resources that support trust with visitors.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒startrightaccounting.co.nz✓
✓On-page score
✓Page title
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

StartRight Accounting shows very low website traffic health with a score of 1.1 out of 10. Key findings indicate near-zero organic value and no positive organic traffic, plus no measurable paid traffic yet. Opportunities focus on content, on-page SEO, local relevance, and basic paid campaigns to start building visibility and attract local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
StartRight AccountingNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

StartRight Accounting's opening hours partially match local demand: all 40 well-aligned peak hours fall on weekday Thursday, but the firm is closed during 47 high-demand hours elsewhere, including key weekend mornings. There are no low-demand open hours, so published hours are efficient but miss weekend demand. Adjusting a small number of weekend slots could capture searches without increasing weekday coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
StartRight Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#125of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #125 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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