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Sterling Accountants Limited

Accountant · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Sterling Accountants Limited

Accountant · Riccarton, Christchurch

Where you stand#39of 245 accountants
Overall health8.4/10across the eight areas

Going well

03Map positions9.701Google listing9.102Reviews8.207Google search and traffic7.3

Where we can help

04Listings and social5.205Facebook page4.408Opening hours3.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Sterling Accountants Limited is a Christchurch-based accounting firm with offices on Riccarton Road and in Darfield. With nearly 30 years of experience, they provide accounting, taxation and business advisory services for small businesses, trusts and rental owners. They state they are one of the few Canterbury firms accepting Farmlands Card, and they operate weekdays Monday to Thursday.

Sterling Accountants Limited is an accounting firm based in Riccarton, Christchurch, with a second office in Darfield. They describe nearly 30 years of experience handling accounting, taxation and business advisory services for local individuals and business owners.

Services include business accounting, tax compliance, business planning and development, coaching and financial insights. Website notes and SEO material indicate support for family trusts and rental property accounting. They state they are one of the only accountants in Canterbury that offer Farmlands Card as a method of payment.

Customer feedback emphasises friendly, helpful service and practical support with tax and accounting tasks. Review themes mention a team with a 'human face', staff who make tax easier to understand and particular positive mention of Ann-Maree and the team. Clients commonly describe reduced stress and clearer financial direction after working with the firm.

Locally, Sterling Accountants Limited presents as a small-business-focused practice that combines hands-on client service with advisory support. Open Monday to Thursday 9am to 4pm, the firm aims to handle day-to-day accounting and provide planning input so clients can focus on running their businesses. Its Riccarton location and a Darfield presence make it accessible to Christchurch and wider Canterbury clients.

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01Google listingMarketbase business report

Your Google listing

Sterling Accountants Limited shows a strong overall health on Google Business Listing with a score of 8.8 out of 10. The listing is claimed and verified, with a visible open-for-business status, a direct website link, and a contact phone number. The most notable findings are solid listing control and contact access, plus room to grow photos and further optimise the description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 5 of them.
9.1Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Sterling Accountants Limited
1
Sterling Accountants Limited✓✓
5.0 ★★★★★ (5)
Accountant · Riccarton
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Sterling Accountants Limited, we specialize in empowering small businesses to thrive by handling their accounting needs with precision and care. With nearly 30 years of experience, our team provides comprehensive accounting, tax, and advisory services, allowing our clients to focus on what they do best—running their business. From business planning and development to coaching and financial insights, we’re here to support growth and streamline success. Let us handle the numbers, so you can focus on achieving your vision.

2
Google listingChristchurch accountants · 245 businesses
You are #23 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Sterling Accountants Limited shows a high overall health score for Google reviews, with strong ratings and solid trust in the community. The main finding is the solid star rating, placing it in the top 10% of peers. The area for improvement is the lack of responses to reviews, which can influence client trust and perceived engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.2Strong
What customers seeWhere you rank
9:41
Sterling Accountants Limited
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 3
5
4
3
2
1✓
helpful staff 3
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #45 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Sterling Accountants Limited shows very high overall health in Maps Search with strong borough-specific visibility, ranking in the top decile. The main strength is ranking for key accounting and audit keywords in Fendalton and Riccarton, where several "Pos 1" results indicate dominant local presence. Opportunities focus on maintaining this momentum in aggregate scores.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.7Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
✓Top three for "auditor" in 5 suburbs, seen in 45
1
Sterling Accountants Limited✓5.0 ★ (5) · Accountant
2
WK Advisors and Accountants5.0 ★ (5) · Accountant
3
Chan and Associates5.0 ★ (1) · Accountant
4
Rochdale Advisory Group5.0 ★ (1) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #9 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Sterling Accountants Limited shows below-average health for social presence. The business has some established listings but notable gaps remain in key profiles. The strongest existing asset is a LinkedIn Company page and a Neighbourly listing that are accurate and up to date, helping reach local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Gsterling accountants limited riccarton
AllImagesMapsNews
FacebookSterlingAccountantsSterling Accountants Limited | Facebook✓
Neighbourlysterling-accountantsSterling Accountants Limited | Neighbourly
LinkedInsterling-chartered-accountantsSterling Accountants Limited | LinkedIn
White Pagessterling-accountants-riccartonSterling Accountants Limited | White Pages
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #117 for listings and social
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GoogleFacebookInstagramTikTokNeighbourlyLinkedInWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
4 checks on your Facebook page. You're seeing all of them.
4.4Room to grow
What customers seeWhere you rank
9:41
facebook
Sterling Accountants Limited✓
242 followers 2
Effective accounting solutions, taxation and business advice to individuals and business owners - easy to understand and hassle free.3
FollowMessage
★ 1 reviews · recommended 1
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #137 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Sterling Accountants Limited shows a healthy on-page SEO health score of 7.3 out of 10, indicating solid technical foundations with room for improvement. Key strengths include a valid favicon, a fast-loading page under 256KB, an SEO-friendly URL, a relevant title tag, and a relevant meta description. Focused enhancements should target meta description length, title tag positioning, and expanding content to exceed 1024 characters.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒sterlingaccountants.co.nz✓2
✓Favicon
✓Page file size
1On-page score
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Sterling Accountants Limited shows solid website traffic health with a 7.4/10 overall score, indicating performance above average for the local market. Key findings highlight opportunities to begin paid traffic and grow organic visibility further. The business already ranks mid-range for organic traffic value, suggesting a stable base for growth through targeted campaigns and consistent content.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.3Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Sterling Accountants LimitedNot in these results
3About 25 visits a month from search, across 39 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #66 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Sterling Accountants' hours show concentrated alignment on Thursdays but a broader mismatch with local demand. All 28 well-aligned peak hours fall on Thursday mornings and afternoons (9am, 10am, 1-3pm), while the firm is closed during 59 high-demand hours elsewhere. There are no low-demand open hours, suggesting the schedule is efficient but narrow; expanding specific late-afternoon and Friday windows could capture missed demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.1Room to grow
What customers seeWhere you rank
9:41
Sterling Accountants Limited
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #170 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 66 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#39of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #39 overall
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The how for every one of these, and everything else we found, in the order that moves you fastest.
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