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Straven Road Veterinary Centre

Veterinarian · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 64 Christchurch vets.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch vets · 64 businesses
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Executive summaryExclusive Marketbase business report

Straven Road Veterinary Centre

Veterinarian · Riccarton, Christchurch

Where you stand#35of 64 vets
Overall health4.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Straven Road Veterinary Centre is a veterinary clinic in Riccarton, Christchurch, offering care for cats, dogs, birds, rabbits and guinea pigs. The clinic provides wellness exams, microchipping and a broad range of routine veterinary services. The team emphasises compassionate, professional care and is known locally for supportive handling of difficult or end-of-life situations.

Straven Road Veterinary Centre is a veterinary clinic located in Riccarton, Christchurch. The practice is led by Dr Michael Averill and a team of veterinarians and veterinary nurses who welcome a wide range of small animals for care.

Services include wellness exams, microchipping and general veterinary care for cats, dogs, birds, rabbits and guinea pigs. The website notes a wide range of experience and expertise among the clinical team, with microchipping highlighted as a standard service to help reunite lost pets with owners.

Customers commonly describe the clinic as caring, compassionate and professional. Review themes point to staff who are supportive and gentle, who take time to explain options, and who provide attentive care during stressful situations such as hospital stays or end-of-life decisions. People note clear communication from vets and nurses and a team willing to go the extra mile for patients.

Locally, Straven Road Veterinary Centre is presented as a neighbourhood practice offering routine and empathetic animal care in Riccarton. Its combination of species breadth, routine services and a customer-facing team focused on supportive, communicative care helps define its role for Christchurch pet owners.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Straven Road Veterinary Centre shows a below-average overall health on Google Business Listing with a score of 3.0 out of 10. The listing has essential basics in place, including a claimed status, open-for-business indicator, a listing title, a website link and a phone number. The primary opportunities are to add a meaningful description, include a logo, and continue adding fresh photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
3.0Room to grow
9:41
Tiles © Esri
Straven Road Veterinary Centre✓✓
4.7 ★★★★★ (213)
Veterinarian · Riccarton3
Open 6 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch vets · 64 businesses
You are #45 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Straven Road Veterinary Centre shows an above-average health score of 5.9 out of 10 on Google reviews, indicating decent overall performance. The largest opportunities lie in engaging with customers by replying to reviews, while rating confidence and current star ratings are solid and trending upward. The business also benefits from a solid base of recent reviews, suggesting strong trust from clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
6.7Good
9:41
Straven Road Veterinary Centre
OverviewReviewsPhotosAbout
4.7★★★★★213 reviews
5
4
3
2
13
caring staff 28avian vet 3informative vet 3bird care 3euthanasia 3anxious dog care 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch vets · 64 businesses
You are #22 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Straven Road Veterinary Centre shows an above-average health score for Google Maps search presence, at 7.1 out of 10. This indicates solid visibility with room to improve. Top findings include strong rankings for key veterinary terms in Riccarton, such as veterinarian in riccarton and veterinary pharmacy in riccarton, suggesting focused local relevance that can be built on.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.1Room to grow
9:41
1234Tiles © Esri
1Top three for "veterinarian" in 3 suburbs, seen in 23
1
Straven Road Veterinary Centre24.7 ★ (213) · Veterinarian
2
Takurua Vets5.0 ★ (279) · Veterinarian
3
CG Murfitt Equine Vets5.0 ★ (1) · Veterinarian
4
Veterinary Specialists Aotearoa4.9 ★ (79) · Veterinarian
Map positionsChristchurch vets · 64 businesses
You are #32 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Straven Road Veterinary Centre shows a low overall health score for social presence, with room for improvement across major platforms. The strongest current asset is a very high-trust Facebook profile, while other key profiles are missing or inactive. Focus should be on establishing consistent, credible profiles to improve visibility and trust among local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    TopVet PracticeWe can see your TopVet Practice listing (https://topvet.net/straven-road-veterinary-centre-26996) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
2.7Room to grow
9:41
Gstraven road veterinary centre riccarton
AllImagesMapsNews
TopVet Practicestraven-road-veterinary-centre-26996Straven Road Veterinary Centre | TopVet Practice✓
FacebookveterinarycentreStraven Road Veterinary Centre | Facebook✓
Healthpointstraven-medicalStraven Road Veterinary Centre | Healthpoint
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch vets · 64 businesses
You are #47 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokTopVet PracticeHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
8 checks on your Facebook page. You're seeing 5 of them.
6.2Good
9:41
facebook
veterinarycentre✓
665 followers 1
FollowMessage
★ 4 reviews · recommended 2
🌐 veterinarycentre.co.nz✓
☎ +64 3-348 9728✓
PostsAboutPhotosReviews
Facebook pageChristchurch vets · 64 businesses
You are #25 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Straven Road Veterinary Centre demonstrates an overall on-page health score of 3.7 out of 10, meaning there is substantial room for improvement. The site has strengths in H1 usage, a valid favicon, HTTPS resource loading, and relevant meta description, yet gaps remain in meta description absence, title tag length consistency, and render-blocking resources. Focusing on these can lift search visibility and usability for local clients.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒veterinarycentre.co.nz✓3
✓The shape of your link profile
✓Favicon
1Meta description
2Page title
Your websiteChristchurch vets · 64 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Straven Road Veterinary Centre's website shows a below-average overall health score for traffic, indicating room for improvement in paid and organic visibility. Key findings include no measurable paid traffic yet and no paid keywords in top 100, alongside ongoing organic traffic value above the 25th percentile. Priorities include starting a small paid campaign and continuing SEO refinements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.3Room to grow
9:41
Gvet riccarton
AllMapsImagesShopping
2No ads from you on any search
www.veterinarycentre.co.nzStraven Road Veterinary Centre

The Straven Road Veterinary Centre is located in central Riccarton, Clinic 8 Straven Road Riccarton Christchurch 8011. Tel: 03 348-9728

www.takuruavets.nzIndependent Vet Clinic in Christchurch (Riccarton)
31About 412 visits a month from search, across 57 searches
Google search and trafficChristchurch vets · 64 businesses
You are #43 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Straven Road Veterinary Centre's opening hours align strongly with mid‑week afternoon demand, with several weekday 3-4pm slots open when searches peak. However, the clinic is closed during a few popular early morning and weekend hours - notably Saturday 8am, Thursday 7am, and Monday/Tuesday 7am - representing missed patient opportunities. No low‑demand open hours were identified, keeping temporal waste minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
6.2Good
9:41
Straven Road Veterinary Centre
OverviewReviewsPhotosAbout
Hours 1
Monday8am-7pm
Tuesday8am-7pm
Wednesday8am-7pm
Thursday8am-7pm
Friday8am-7pm
Saturday9am-4pm
SundayClosed
Popular times Wednesday · Riccarton
8a9a10a11a12p1p2p3p4p5p6p
When people in Riccarton look   You are shut
Opening hoursChristchurch vets · 64 businesses
You are #25 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#35of 64 Christchurch vets
9:41
Christchurch vetsOverall · 64 businesses
You are #35 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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