marketbaseExclusive Marketbase Report
Prepared for

Studio 44

Hair salon · Hoon Hay, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Studio 44

Hair salon · Hoon Hay, Christchurch

Where you stand#389of 498 hair salons & barbers
Overall health2.2/10across the eight areas

Going well

05Facebook page6.1

Where we can help

01Google listing4.504Listings and social2.702Reviews2.103Map positions2.008Opening hours1.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Studio 44 is a sustainable, boutique hair salon and NZ stockist of Keune hair products located in Hoon Hay, Christchurch. The salon offers appointments for haircuts, colour and styling, and sells Keune retail products. Customers can book to upgrade their look or pick up professional haircare from the on-site Keune shop.

Studio 44 is a boutique hair salon located in Hoon Hay, Christchurch, and a New Zealand stockist of Keune hair products. The salon describes itself as sustainable and positions Keune retail items alongside its salon services.

Services centre on haircuts, colour, styling and retail of Keune products. The website and business details highlight appointment-based bookings and an on-site Keune shop where customers can purchase professional haircare. The salon states a focus on sustainable practice alongside its product offering.

Customer feedback themes indicate professional service and consistently positive experiences. Reviews mention friendly, professional stylists and strong results, with clients noting satisfaction after appointments and an overall positive visit to the salon.

Locally, Studio 44 presents as a small, appointment-driven salon in Hoon Hay that combines in-salon services with Keune product retail. The combination of boutique styling, a Keune stockist presence and stated sustainable practices defines its local character for customers seeking professional hair services and retail products.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Studio 44 shows below-average health on Google Business Listing with a 4.0/10. It benefits from a verified listing, clear contact details and a full address, but lacks a website link and has room to improve the description. Photos are strong and help differentiation. Focus on adding a website link while continuing to enhance the description for local relevance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Studio 44
Studio 44✓✓
4.5 ★★★★★ (15)
Hair salon · Hoon Hay3
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Studio 44 is a NZ Stockist of Keune Hair Products, and a Sustainable, Boutique Hair Salon in Hoon Hay, Christchurch. Make an appointment with us now to upgrade your look! or pamper your hair with a product from our Keune shop.

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #272 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Studio 44 shows a low overall health score for Google reviews, with room to improve engagement and rating momentum. Notable findings include momentum in total reviews and a solid start with at least one review, along with clearly documented opportunities to improve response rate and further lift star rating. Focus on consistent responses and continued review collection to raise confidence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Studio 44
OverviewReviewsPhotosAbout
4.5★★★★★15 reviews
5
4
3
2
13
hairstyling 2results 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #392 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Studio 44 shows low overall Google Maps health with a 2.2/10 score, indicating limited visibility. The top opportunities focus on expanding the aggregate maps reach and strengthening the borough presence. Notable keywords rank well for local hair-related searches in Hoon Hay, suggesting that optimizing for these terms can lift overall visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Seen in 1 search across Christchurch, top three in none
1
Hoonhay Beauty Hub3.4 ★ (10) · Hair salon
2
Violet Beauty and Nails5.0 ★ (18) · Hair salon
3
Glow Skin and Beauty4.9 ★ (12) · Hair salon
4
Style Plus5.0 ★ (13) · Hair salon
↓
Studio 442Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #398 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Studio 44 shows a low overall health on citations and social presence (2.6/10). The strongest existing asset is an authoritative Facebook profile with very high trust, complemented by a Neighbourly and Yellow Directory presence. The main opportunity is to build active Instagram and LinkedIn presence to improve trust and discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/studio-44-579391559) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gstudio 44 hoon hay
AllImagesMapsNews
Yellowstudio-44-579391559Studio 44 | Yellow✓
Facebookstudio44hoonhayStudio 44 | Facebook✓
Neighbourlyarea/canterbury-region/christchurch/hoon-hay/5Studio 44 | Neighbourly
Freshalp/en/bt/hair-salons/in/nz-christchurch/hoon-hayFound through search, not linked from anything you own3
Tiktok@findingdanettaStudio 44 | Tiktok2
LinkedIntracy-roche-040b35218Studio 44 | LinkedIn
InstagramNo account found1
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #364 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYellowNeighbourlyFreshaYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
8 checks on your Facebook page. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
facebook
studio44hoonhay✓
368 followers 1
Boutique Hair Salon and Keune Stockist | Christchurch3
FollowMessage
🌐 linkpop.com/studio442
☎ +64 27 973 6271✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #194 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Studio 44 shows a very high on-page SEO health with a score of 9.0 out of 10, indicating strong technical foundations. The site already uses a valid favicon, fast load times, compact page size, HTTPS content, and a relevant meta description. The most important findings are the need to add an H1 tag and optimise meta and title elements to nudge the score into the top tier.

Strengths

  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top two opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒linkpop.com✓21
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Studio 44's website traffic health is very high, indicating strong performance for organic search and local visibility. The strongest finding is outstanding organic traffic total, supported by a top-10% local ranking and excellent organic SERP coverage. This suggests sustainable traffic growth and solid domain authority that should be protected while exploring light paid strategies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Studio 44Not in these results
About 22,458 visits a month from search, across 843 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Studio 44 has no published opening hours, so alignment with local demand cannot be measured. Because no hours are recorded, there are no identified periods of strong alignment and all city-level peak demand windows are effectively missed opportunities. Adding verified hours and matching key evening or weekend demand windows should improve temporal alignment and reduce missed trade.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Studio 44
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website2 opportunities

08Opening hours1 opportunity

Where you'd stand#389of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #389 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for