marketbaseExclusive Marketbase Report
Prepared for

Studio 97 Nail and Beauty

Beauty salon · Kaiapoi Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Studio 97 Nail and Beauty

Beauty salon · Kaiapoi Centre, Christchurch

Where you stand#218of 570 beauty businesses
Overall health6.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Studio 97 Nail and Beauty is a salon on Williams Street in Kaiapoi offering nail and beauty services. The team provides manicures, pedicures, lash lifts, brow consultations, spray tans and head and body massages. Customers find the salon comfortable and welcoming; staff are noted as friendly and professional. The premises are described as a beautiful, well set-out space.

Studio 97 Nail and Beauty operates from 97 Williams Street in Kaiapoi, providing a range of nail and beauty services. The salon presents itself as a newly opened space focused on offering clients a relaxed setting for treatments across nails, lashes, brows and body services.

Services include classic and specialised manicures and pedicures, luxe nail designs and nail art, lash lifts and brow consultations, spray tans, and head and body massages. The team uses top-tier products and positions itself to combine skill and style in each treatment.

Customer feedback highlights a welcoming salon environment and staff described as friendly and professional. Reviews reference careful consultations for lashes and brows, comfortable treatments during pedicures and massages, and satisfaction with nail and spray tan results. Several reviewers comment on the salon layout and atmosphere as pleasant and well organised.

Locally, Studio 97 is positioned as a full-service beauty salon in Kaiapoi that blends nail work with broader beauty and relaxation treatments. The combination of nail art, brow and lash services, and massage options offers clients a single local location for routine beauty upkeep and occasional pampering.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Studio 97 Nail and Beauty shows a very high health score and solid listing completeness. The most important findings are a claimed listing with a live website link and a visible phone number, plus strong emphasis on a complete, well-structured profile. The health score indicates reliable presence and good control over listing details.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
9.0Strong
9:41
Tiles © Esri
2
Studio 97 Nail and Beauty✓✓
5.0 ★★★★★ (44)
Beauty salon · Kaiapoi Centre1
Open 7 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Studio 97 Nail and Beauty, where beauty meets relaxation in the heart of Kaiapoi. Brand New Store with a bold new vision, we’re here to redefine your self-care experience. From luxe nail designs and expert beauty treatments to soothing head and body massages, our talented team is passionate about helping you look and feel your best. Whether you’re after a classic manicure, a rejuvenating massage, or the latest in nail art, we blend skill, style, and top-tier products to deliver flawless results every time. At Studio 97, it’s more than just a beauty appointment—it’s your moment to unwind, feel empowered, and leave glowing from the inside out.

3
Google listingChristchurch beauty · 570 businesses
You are #58 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Studio 97 Nail and Beauty shows a healthy Google review profile with a health score of 7.3 out of 10. The top achievement is a star rating in the top 10%, indicating high customer satisfaction. Strengths include a solid average rating and a respectable number of reviews, with a decent owner response rate.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
7.1Good
9:41
Studio 97 Nail and Beauty
OverviewReviewsPhotosAbout
5.0★★★★★44 reviews 3
5
4
3
2
1✓
friendly staff 13pedicure 12lovely staff 7head spa 4new studio 3attention to detail 3
2How far your rating and your review count together can be trusted
P
Phoenix M.★★★★★ · 3 weeks ago

great place, great location, very happy with the results. Will be back

Response from the owner1

Thank you for your review. We look forward to seeing you soon.

A
Abi F.★★★★★ · a month ago

I came here for the first time today, staff was so inviting and accommodating, very polite and helpful with questions etc. I absolutely loved the layout of this place, highly recommend going here I will definitely be a returning customer!

Response from the owner

We are so glad you enjoyed your treatments. See you again soon.

Google reviewsChristchurch beauty · 570 businesses
You are #168 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Maps Search Performance for Studio 97 Nail and Beauty shows a healthy overall health score with room to push toward top 10% in the suburb. The business ranks well in key beauty and lash keywords for Kaiapoi, especially in or near the suburb. Opportunities focus on strengthening presence in the local suburb/borough and maintaining the strong city-wide visibility to push higher rankings in top terms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.6Good
9:41
1234Tiles © Esri
1Top three for "beauty salon" in 3 suburbs, seen in 3
1
Beauty Heaven5.0 ★ (35) · Beauty salon
2
Studio 97 Nail and Beauty25.0 ★ (44) · Beauty salon
3
Beauty HQ5.0 ★ (22) · Beauty salon
4
Absolute Beauty Therapy Clinic4.9 ★ (51) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #135 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Studio 97 Nail and Beauty shows low overall health on social presence (2.8/10), with room for improvements across key platforms. Strengths include a very high trust Facebook profile and a Fresha category page that helps search visibility. The most impactful opportunities are improving Instagram trust, establishing a TikTok presence, and adding a LinkedIn profile to humanise the brand.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.7Room to grow
9:41
Gstudio 97 nail and beauty kaiapoi centre
AllImagesMapsNews
Facebookstudio97kaiapoiStudio 97 Nail and Beauty | Facebook✓
Instagramstudio97.kaiapoiStudio 97 Nail and Beauty | Instagram1
Freshalp/en/bt/hair-salons/in/nz-kaiapoiStudio 97 Nail and Beauty | Fresha
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #359 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
4.8Room to grow
9:41
facebook
studio97kaiapoi✓
410 followers 2
Your One-Stop Studio for Head-to-Toe Glow3
FollowMessage
★ 2 reviews · recommended 1
🌐 bookings.gettimely.com/studio97/bb/book
☎ +64 3-327 9797✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #295 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Studio 97 Nail and Beauty shows below average on-page SEO health, with an overall health score of 3.3 out of 10. The main finding is that on-page SEO score is missing or critically low, and there is no detected title tag or meta description for the homepage, limiting search visibility and click-through potential.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 5 of them.
-Room to grow
9:41
🔒studio97.co.nz✓✓
1On-page score
2Meta description
3Page title
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Studio 97 Nail and Beauty shows an above-average health score for website traffic, at 6.6 out of 10, indicating solid performance with room for targeted growth. The strongest signals are in organic traffic value and rankings within the local percentile, while paid traffic shows less activity and clear opportunities for targeted campaigns. A focused paid strategy alongside steady organic improvements could help lift overall visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.7Good
9:41
Gnail salon kaiapoi centre
AllMapsImagesShopping
21No ads from you on any search
www.studio97.co.nzStudio 97 Beauty Salon | Nail Salon Kaiapoi | 97 Williams ...

At Studio 97 Nail & Beauty Studio, we specialize in providing gentle, professional care for your natural nails while offering a wide range of nail services. Read more

www.leplaisir.co.nzLe Plaisir | Beauty Treatments | Hair Styling | Nails | Kaiapoi
3About 82 visits a month from search, across 31 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #189 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Studio 97 Nail and Beauty's opening hours align strongly with local demand overall, with a high health score and no low-demand open hours. Peak alignment includes midweek and weekend afternoons, but there are several missed evening peaks. Several popular late-afternoon and early-evening slots on Wednesdays, Thursdays and Saturdays are closed - adjusting a few evening hours could capture additional bookings without increasing low-demand coverage.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.0Strong
9:41
Studio 97 Nail and Beauty
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-7pm
Friday9am-6pm
Saturday10am-4pm
Sunday10am-4pm
Opening hoursChristchurch beauty · 570 businesses
You are #57 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#218of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #218 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for