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Stu's Barber

Barber shop · Kaiapoi Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Stu's Barber

Barber shop · Kaiapoi Centre, Christchurch

Where you stand#342of 498 hair salons & barbers
Overall health3.1/10across the eight areas

Going well

02Reviews7.9

Where we can help

03Map positions3.501Google listing2.808Opening hours2.604Listings and social1.905Facebook page1.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Stu's Barber is a barber shop in Kaiapoi offering classic grooming and precision cuts. The team states they create tailored looks that blend traditional cuts with current trends. Customers can expect attentive service in a neighbourhood setting, with an emphasis on consistent haircuts and fair pricing.

Stu's Barber is a barber shop located in Kaiapoi that focuses on classic grooming and precision cutting. The shop describes itself as a place for timeless style and tailored looks, serving local clients who want both traditional and modern haircuts.

The team states they deliver a range of services from traditional cuts to contemporary trends, emphasising attention to detail and personalised styling. The description highlights skilled barbers who aim to craft looks that reflect a client's individual personality while maintaining care in technique and finish.

Local reviews reflect regular themes of friendly service, reliable appointments and consistent haircuts. Customers commonly note courteous, cheerful staff, punctuality and fair prices. Several reviews specifically praise the barber's customer service and describe repeat visits for dependable results.

As a local Kaiapoi barber, Stu's Barber combines a neighbourhood atmosphere with a stated focus on precision and tailored styles. The combination of steady customer feedback about friendliness and consistent cuts, together with the shop's emphasis on classic grooming, helps define its appeal to clients seeking reliable, straightforward barbering in the area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Stu's Barber shows a low overall health on Google Business Listing, with 2.7 out of 10. The profile already has a title, claimed status, open-for-business status, full address, and a main image. Key findings point to missing phone number and website link, while photos are improving and the description is mid-range.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Stu's Barber
3
Stu's Barber✓✓
4.7 ★★★★★ (23)
Barber shop · Kaiapoi Centre
Open 3 days ✓
Directions No website 21
OverviewReviewsPhotosAbout
From the business

Stu's Barber: Your Destination for Timeless Style and Precision Cuts. Step into a world of classic grooming where our skilled barbers craft tailored looks that capture your unique personality. From traditional cuts to modern trends, we blend artistry with attention to detail. Experience the ultimate in relaxation and service excellence. Visit us at Stu's Barber and redefine your style today.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #359 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Stu's Barber in Kaiapoi shows a very high Google review health score and strong engagement, with an outstanding review response rate. The main finding is that response engagement remains in the top decile, reinforcing trust among customers and boosting visibility.

Strengths

  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.9Good
What customers seeWhere you rank
9:41
Stu's Barber
OverviewReviewsPhotosAbout
4.7★★★★★23 reviews 3
5
4
3
2
12
haircut 4staff 2job 2cut 2
1How far your rating and your review count together can be trusted
D
David (.★★★★★ · a month ago

Response from the owner✓

Thanks for the 5 Stars

K
Kevin L.★★★★★ · 2 months ago

Response from the owner

Thanks Kevin for the 5 stars hope to see you soon

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #104 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Stu's Barber in Kaiapoi shows below-average overall health for Google Maps with a 3.3/10. The business already ranks well for several Kaiapoi area terms, especially for barber shop and unisex hairdresser keywords in the centre and north. The main opportunity is to improve aggregate map visibility and strengthen local suburb rankings to move toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Top three for "barber shop" in 2 suburbs, seen in 3
1
Looks Men's Salon Kaiapoi5.0 ★ (148) · Barber shop
2
Falcons Barbershop Kaiapoi5.0 ★ (132) · Barber shop
3
Stu's Barber24.7 ★ (23) · Barber shop
4
Vogue4.5 ★ (113) · Barber shop
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #324 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Stu's Barber holds a high health rating with room for improvement in social and directory presence. The most important finding is strong Instagram and Facebook profiles that support brand trust, while opportunities lie in expanding TikTok activity and beefing up Yellow Pages and NoSecretSalon listings to improve local discoverability.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Gstu's barber kaiapoi centre
AllImagesMapsNews
Family Company Studiostu-s-barberStu's Barber | Family Company Studio
InstagramstusbarbershopausStu's Barber | Instagram✓
Neighbourlybeauty/canterbury-region/waimakariri/kaiapoiStu's Barber | Neighbourly
Freshalp/en/tt/menFound through search, not linked from anything you own
Facebook100063769111460Stu's Barber | Facebook1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #404 for listings and social
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GoogleFacebookInstagramTikTokFamily Company StudioNeighbourlyFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
stu's barber kaiapoi centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page health for Stu's Barber is high, with a score of 7.9 out of 10. This indicates solid technical foundations and credible potential for further improvements. The strongest current points include a valid favicon, page load under 3 seconds, a lean page size, an H1 tag, and adequate text content to inform visitors.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.

Top two opportunities

  • 1
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
  • 2
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒kaiapoi.info21✓
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix both →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Health score is very high and indicates strong website traffic and keyword footprint for Stu's Barber in Kaiapoi. The strongest finding is excellent organic SERP coverage, placing the business in the top 10% for local keywords. Paid traffic is not yet measurable, suggesting the need for small, targeted campaigns and landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ghairdresser kaiapoi centre
AllMapsImagesShopping
No ads from you on any search
www.fresha.comShine Hairstylists - 178b Williams Street - Kaiapoi
www.facebook.comLavish By Kirsty Lorraine | Kaiapoi
kaiapoi.infoHair Salons and Barbers - Kaiapoi

Hair Salons and Barbers · Shine Hairstylists – Sandy Turner stylist · A Step up for Hair · Falcons Barbershop – Kaiapoi · La Viva Hair Studio · Le Chic Hair Design. Read more

www.yelp.comTHE BEST 10 HAIR SALONS in KAIAPOI, NEW ZEALAND
About 2,741 visits a month from search, across 744 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Stu's Barber shows a mixed fit between published hours and local demand. The shop is open during strong mid-week and Saturday midday peaks (Tuesday 11am-1pm, Wednesday 12pm, Saturday 11am) but is closed for several high-demand lunchtime and afternoon hours (Monday 12pm, Thursday 4pm, Saturday 12-2pm). No open hours fall in low-demand windows, so wasted hours are not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.6Room to grow
What customers seeWhere you rank
9:41
Stu's Barber
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
WednesdayClosed
Thursday9:15am-4pm
Friday9:15am-4pm
Saturday9am-12pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #367 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 15 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website2 opportunities

08Opening hours1 opportunity

Where you'd stand#342of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #342 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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