marketbaseExclusive Marketbase Report
Prepared for

Sue's Mobile Hairdressing

Hairdresser · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Sue's Mobile Hairdressing

Hairdresser · New Brighton, Christchurch

Where you stand#466of 498 hair salons & barbers
Overall health0.6/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01AddressYour listing carries an address, so the directions button works and Google can match you to searches for your suburb.

Where we can help

05Facebook page4.608Opening hours1.502Reviews1.304Listings and social1.203Map positions0.901Google listing0.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Sue's Mobile Hairdressing is a mobile hairdressing service based in New Brighton, Christchurch. The business provides at-home hair care for local clients and is described in reviews as friendly and professional, with competitive pricing. Customers value the convenience of a mobile stylist serving the New Brighton community.

Sue's Mobile Hairdressing provides mobile hairdressing services in the New Brighton area of Christchurch. The business operates by bringing haircuts and styling directly to clients in their homes, serving local residents who prefer at-home appointments.

The service is presented as a mobile hairdresser rather than a salon, focusing on visits in and around New Brighton. Specific services are described broadly as hairdressing and styling conducted at clients' locations; no separate salon premises are listed in the provided information. The offering centres on convenience and one-on-one appointments.

Customer feedback in the available review snapshot highlights a consistently positive experience, with an average rating of 5. Review themes describe the service as friendly, professional and competitively priced, suggesting clients notice personable service alongside value for money. The review sample is small but points to a customer-facing approach that emphasises professionalism and approachability.

Locally, Sue's Mobile Hairdressing is positioned as a convenient option for Christchurch customers in New Brighton who prefer home visits over visiting a salon. The combination of mobile service and the review themes of friendliness, professionalism and competitive pricing shape what distinguishes the business in its neighbourhood.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Sue's Mobile Hairdressing shows a very low health level on Google Business Listing, highlighting the need to claim the listing and complete contact details. Key strengths include an existing full address and a main image, with the listing already marked as open for business and a visible listing title. Overall, improvements should focus on boosting completeness and accuracy to attract local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    AddressYour listing carries an address, so the directions button works and Google can match you to searches for your suburb.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
11 checks on your Google listing. You're seeing 6 of them.
0.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Sue's Mobile Hairdressing
Sue's Mobile Hairdressing1✓
Own this business?
5.0 ★★★★★ (1)
Hairdresser · New Brighton✓
Directions No website 32
OverviewReviewsPhotosAbout
From the business
No description yet
Google listingChristchurch hair salons & barbers · 498 businesses
You are #490 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Sue's Mobile Hairdressing shows a very low health score of 1.3 out of 10, indicating significant room for improvement in Google Business reviews. The top achievement is a high star rating, placing the business in the top 10% for customer satisfaction. Key opportunities include improving response rate to reviews, increasing total number of reviews, and continuing to maintain the strong rating while engaging with customers publicly.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Sue's Mobile Hairdressing
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #434 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Sue's Mobile Hairdressing shows a very low overall Google Maps health score of 0.8/10, indicating limited visibility. The main finding is a weak aggregate presence with some traction in broader maps queries, and a minimal local presence in the New Brighton borough. Opportunities lie in strengthening both the city-wide and borough rankings through targeted optimisation and local-visible signals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 2 searches across Christchurch, top three in none
1
Salty Hair & Co5.0 ★ (69) · Hairdresser
2
Mood Hair Salon5.0 ★ (86) · Hairdresser
3
Brighton Style5.0 ★ (17) · Hairdresser
4
Hair&Sea Salon5.0 ★ (13) · Hairdresser
↓
Sue's Mobile Hairdressing2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #455 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Citations and social presence health for Sue's Mobile Hairdressing shows a 3.3 out of 10, indicating below-average overall health. The strongest completed items include a very high trust Facebook profile and active Neighbourly presence, which support local credibility. Key opportunities target Instagram, TikTok, NoSecretSalon, and LinkedIn profiles to broaden reach and trust.

Strengths

  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/sue-s-mobile-hairdressing) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/sue+s+mobile+hairdressing-18026621) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe found your Facebook Profile page through search alone.
  • 2
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 5 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Gsue's mobile hairdressing new brighton
AllImagesMapsNews
Cylexsue+s+mobile+hairdressing-18026621Sue's Mobile Hairdressing | Cylex✓
Neighbourlysue-s-mobile-hairdressingSue's Mobile Hairdressing | Neighbourly✓
Facebook100086398774427Sue's Mobile Hairdressing | Facebook1
Yelpsues-hair-salon-bostonSue's Mobile Hairdressing | Yelp
InstagramsuesmobilehairdesignSue's Mobile Hairdressing | Instagram2
Freshalp/en/bt/hair-salons/in/nz-christchurch/new-brightonFound through search, not linked from anything you own
TiktokNo account found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #440 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokCylexNeighbourlyYelpYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
facebook
Mobile hairdressing by Sue | Shrewsbury2
211 followers 1
Have your hair done in the comfort of your own home wella products Competitive prices cut and blowdry
FollowMessage
★ 32 reviews · recommended ✓
🌐 maps.google.com3
☎ +44 7977 654403✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #270 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gsue's mobile hairdressing website
AllMapsImagesNews
Google Mapsgoogle.com › mapsSue's Mobile Hairdressing - New Brighton, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Sue's Mobile HairdressingNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Sue's Mobile Hairdressing currently has no recorded opening hours, so temporal alignment with local demand cannot be measured. Because hours are missing, there is no identified strong alignment with peak search windows and every high-demand period is effectively a missed opportunity. Publishing reliable hours and tracking Christchurch peak booking times will be the first step toward reducing missed demand and improving a very low health score.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Sue's Mobile Hairdressing
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#466of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #466 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for