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Summerset at Wigram

Retirement community · Wigram, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Summerset at Wigram

Retirement community · Wigram, Christchurch

Where you stand#36of 96 retirement villages
Overall health6.3/10across the eight areas

Going well

05Facebook page10.004Listings and social9.507Google search and traffic9.101Google listing7.502Reviews7.4

Where we can help

03Map positions2.908Opening hours2.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Summerset at Wigram is a retirement village in the Wigram suburb of Christchurch offering resort-style living and a range of independent-living homes. The village provides villas, townhouses and serviced apartments with on-site support options should residents' needs change. It is described as an established, well-connected community close to shops and everyday services.

Summerset at Wigram is a retirement village located in the Wigram suburb of Christchurch. The village presents itself as an established community in a well-connected suburb, with easy access to shops, services and everyday essentials. Marketing material describes the setting as relaxed and suitable for people seeking modern retirement living in a convenient location.

The village offers a range of living options, including villas, townhouses and serviced apartments, along with support options within the village for changing care needs. Online content highlights resort-style living and a variety of independent living homes to choose from, and notes that information packs are available for those wanting more detail about the layouts and services.

Customer review themes emphasise a friendly atmosphere and attentive staff, with multiple comments about pleasant, welcoming people on site. Reviews also mention clean, peaceful surroundings and the appearance of well-maintained villas. Several reviewers describe the village as having a good atmosphere, noting that residents enjoy the environment and the community feel.

Locally, Summerset at Wigram positions itself as a sizeable retirement-option within Christchurch that combines a residential village layout with on-site care and support options. Its proximity to local shops and services, varied accommodation types, and consistent review comments about staff and upkeep are the practical points that tend to define the village in the Wigram area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Summerset at Wigram's Google Business Listing shows strengths across essential contact details, with a claimed listing, a website link, a phone number, and a full address. The overall health is low (2.7/10), indicating room for essential updates. The most important findings are that the listing is claimed and contact details are present, while the health score highlights broader completeness gaps.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.5Good
What customers seeWhere you rank
9:41
Tiles © Esri
Summerset at Wigram
2
Summerset at Wigram✓✓
4.1 ★★★★★ (60)
Retirement community · Wigram3
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Summerset is one of New Zealand’s largest retirement village and aged care operators with vibrant retirement village communities across New Zealand and Victoria, Australia. We offer resort-style retirement living with a range of independent living homes to choose from, plus support options within the village should your needs change in the future.

1
Google listingChristchurch retirement villages · 96 businesses
You are #25 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Google Business health for Summerset at Wigram sits at 5.3 out of 10, indicating average performance. The strongest finding is a solid base of reviews, with the business listing in the top 10% for total reviews. A key area to improve is responding to reviews, which is currently zero percent. Building a consistent response habit could boost trust with customers.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.4Good
What customers seeWhere you rank
9:41
Summerset at Wigram
OverviewReviewsPhotosAbout
4.1★★★★★60 reviews ✓
5
4
3
2
12
3How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #26 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Summerset at Wigram shows a below-average overall health score of 2.9 out of 10 for Google Maps search visibility, indicating there is room for improvement. Top findings include strong performance for several key phrases like "assisted living facility in wigram" and "retirement community in wigram" (both rank 2), suggesting current relevance in the target area. The borough score is improving but still not reaching top-tier results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
2.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
retirement community
1Top three for "retirement community" in 1 suburb, seen in 9
1
Lady Wigram Retirement Village Home4.5 ★ (46) · Retirement community
2
Summerset at Wigram24.1 ★ (60) · Retirement community
3
Harvard Community Lounge4.3 ★ (106) · Retirement community
4
Ryman Anthony Wilding Retirement Village Aidanfield4.5 ★ (122) · Retirement community
Map positionsChristchurch retirement villages · 96 businesses
You are #68 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Summerset at Wigram shows solid social presence with a health score of 8.5 out of 10, indicating strong overall health. The strongest finding is an outstanding Facebook profile with a high trust score and ongoing audience engagement. LinkedIn Company listing is present and keeps information current, supporting professional reach. Opportunities exist to expand on Instagram, TikTok, and local directory listings to boost visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/summerset-group-holdings-limited) found via: Your website.
  • ✓
    Eldernet ProviderWe can see your Eldernet Provider listing (https://eldernet.co.nz/summerset-at-wigram-2) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
9.5Strong
What customers seeWhere you rank
9:41
Gsummerset at wigram wigram
AllImagesMapsNews
LinkedInsummerset-group-holdings-limitedSummerset at Wigram | LinkedIn✓
FacebookSummersetretirementvillagesSummerset at Wigram | Facebook✓
Age Concernsummerset-at-wigramSummerset at Wigram | Age Concern
Healthpagesretirement-villages-summerset-at-wigramSummerset at Wigram | Healthpages
Eldernet Providersummerset-at-wigram-2Summerset at Wigram | Eldernet Provider✓
Village Guidesummerset-at-wigramSummerset at Wigram | Village Guide
Aged AdvisorSummerset-At-Wigram-Wigram-ChristchurchSummerset at Wigram | Aged Advisor
Healthpointsummerset-at-wigramSummerset at Wigram | Healthpoint
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch retirement villages · 96 businesses
You are #6 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInAge ConcernHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 5 of them.
10.0Strong
What customers seeWhere you rank
9:41
facebook
Summerset Retirement Villages | Wellington✓
10.2K followers 2
More than 9,500 people love the life at Summerset retirement villages, located across NZ.1
FollowMessage
🌐 summerset.co.nz✓
☎ +64 4-894 7320✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #1 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page health for Summerset at Wigram is 5.5 out of 10, indicating average technical SEO health. Key findings show a strong page load time under 3 seconds and a valid favicon, plus secure HTTPS content and a relevant title tag. Opportunities include reducing render-blocking resources, refining the meta description length, and improving the SEO-friendly URL structure.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠summerset.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website health for Summerset at Wigram sits at 7.9 out of 10, indicating a solid performance. The strongest finding is paid search visibility, with paid coverage at or above 90% among local advertisers. This suggests focused, effective paid campaigns. Organic activity remains strong in the 50-75% local band, with room to nudge further through content, links, and keyword trends.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
  • 2
    Monthly search visitsYour site draws more visitors from search than half the businesses here, so a steady share of enquiries arrive without you paying.
  • 3
    Search terms you rank forYour site appears for more search terms than half the businesses here, so there are plenty of routes into it.
6 checks on your search and traffic. You're seeing 3 of them.
9.1Strong
What customers seeWhere you rank
9:41
Gretirement village wigram
AllMapsImagesShopping
www.summerset.co.nzModern Retirement Living in Wigram

Summerset at Wigram offers a range of modern, high quality, living options including villas, townhouses, serviced apartments and rooms in our Ministry of Health ... Read more

3
ladywigram.co.nzLady Wigram Retirement Village
21About 24,407 visits a month from search, across 1,998 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #10 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Summerset at Wigram currently has no published opening hours, so there is no evidence of hours that match or miss local demand peaks. Without recorded hours, it is not possible to point to times the site is open during high-demand windows or closed during popular search times. Adding accurate hours would allow precise alignment advice with Christchurch demand patterns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.8Room to grow
What customers seeWhere you rank
9:41
Summerset at Wigram
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Wednesday · Wigram
8a9a10a11a12p1p2p3p4p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch retirement villages · 96 businesses
You are #69 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 75 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#36of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #36 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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