marketbaseExclusive Marketbase Report
Prepared for

SW Aesthetics

Skin care clinic · Rolleston South West, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

SW Aesthetics

Skin care clinic · Rolleston South West, Christchurch

Where you stand#276of 570 beauty businesses
Overall health5.2/10across the eight areas

Going well

04Listings and social8.002Reviews7.107Google search and traffic6.4

Where we can help

08Opening hours5.601Google listing5.303Map positions0.905Facebook page0.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

SW Aesthetics is a private home studio in Goulds Estate, Rolleston, offering personalised skin and brow treatments. Owner Shikha brings over 10 years' international and New Zealand training, and designs each session to focus on skin health, restorative rituals and calm one-on-one care. Clients can expect a relaxed, private setting and tailored, results-focused treatments.

SW Aesthetics operates from a private home studio in Goulds Estate, Rolleston, specialising in personalised skin and brow treatments. The practice presents itself as a calm space devoted to skin, beauty and wellbeing where each visit is tailored to individual needs.

Services focus on advanced skin therapy, customised facials, brow care and restorative rituals that blend precision techniques with holistic care. The owner, Shikha, states she holds more than 10 years of experience with both international and New Zealand qualifications and aims to combine expertise with a considered, hands-on approach.

Clients tend to describe attentive, detail-oriented care and a relaxing, clean environment. Reviews highlight consistent results for skin and brows, knowledgeable advice given during treatments, and an emphasis on feeling listened to. Several comments reference the studio's calm atmosphere and the owner's steady attention during massages and facials.

Locally, SW Aesthetics is presented as a small, private alternative to larger clinics, where one-on-one attention and bespoke treatment plans are central. The studio's combination of skin health focus, personalised service and a quiet, home-based setting distinguishes it for customers seeking tailored facial and brow care in Rolleston.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

SW Aesthetics shows solid foundational setup on Google Business Listing with a health score of 6.2 out of 10, indicating above-average performance. The listing is claimed, has a website link and a phone number, and communicates open-for-business status. The strongest current strengths are claimed status and accessible contact options, along with a live listing that makes information easy to find for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Main imageYour listing has no main image, so the first picture a customer sees is whichever one Google chose for you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
SW Aesthetics
SW Aesthetics✓✓
5.0 ★★★★★ (14)
Skin care clinic · Rolleston South West3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At SW Aesthetics, your skin’s unique needs are always the priority. Each treatment is designed with care to give you personalized attention in a calm, private home studio. There's no rushing—just focused, one-on-one care to support your natural beauty and overall well-being. Shikha brings over 10 years of experience, with both international and New Zealand qualifications. Her approach blends advanced techniques with a deep understanding of skin health, helping you achieve long-lasting, healthy, glowing skin. From the moment you arrive, her goal is to make you feel relaxed, heard, and cared for. Every visit is more than just a treatment—it’s a chance to pause, restore, and feel confident in your skin.

Google listingChristchurch beauty · 570 businesses
You are #268 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

SW Aesthetics shows a very healthy Google review profile with a score of 8.8 out of 10. Overall health indicates strong performance and reliability in customer feedback. The strongest learnings are a top-10% star rating and a top-10% review response rate, demonstrating high satisfaction and proactive engagement with clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
7.1Good
What customers seeWhere you rank
9:41
SW Aesthetics
OverviewReviewsPhotosAbout
5.0★★★★★14 reviews 2
5
4
3
2
1✓
massage 6caring environment 4
1How far your rating and your review count together can be trusted
R
Rhianna M.★★★★★ · 8 months ago

Absolutely recommend Shikha for all your skincare and beauty needs! Such a kind, friendly person with exceptional knowledge about all things skin related. My skin and brows have never looked better since booking regular facials with her. Sh...

Response from the owner3

That's beautiful, I am glad to help you & treat you. See you for your next session 🙂

L
Lyndsey F.★★★★★ · 11 months ago

Always a treat! Such attention to detail and such care during thr massage. Walked out feeling a foot taller!

Response from the owner

Thank you! So glad you felt the difference. It’s always a pleasure to care for you ❤️

Google reviewsChristchurch beauty · 570 businesses
You are #166 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

SW Aesthetics shows a very low health on Google Maps at 0.8/10, indicating limited visibility. The strongest finding is that aggregate maps results exist, with some broader presence noted. The borough-level score is minimal, suggesting local visibility needs substantial work to improve rankings in Rolleston and surrounding suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
ear piercing service
1Seen in 2 searches across Christchurch, top three in none
1
Perpetual Beauty NZ4.6 ★ (62) · Skin care clinic
2
Ataahua Studio5.0 ★ (8) · Skin care clinic
3
Trendez By Adorn Christchurch4.6 ★ (1,158) · Skin care clinic
4
Unichem Rolleston Central Pharmacy4.6 ★ (167) · Skin care clinic
↓
SW Aesthetics2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #517 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

SW Aesthetics shows a very high overall health (8.6/10) for its citations and social presence, indicating strong trust and visibility across key directories and social platforms. The most important finding is the solid Facebook and Instagram presence, both rated outstanding, which supports client reach and brand trust. Opportunities lie in expanding on NoSecretSalon, Neighbourly, Yellow, GrabOne, and TikTok to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/shikha-wadhwa-aesthetics-rolleston-32-charles-major-road-e3jvk0n6) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gsw aesthetics rolleston south west
AllImagesMapsNews
Facebookswaesthetics.nzSW Aesthetics | Facebook✓
Instagramswaesthetics.nzSW Aesthetics | Instagram✓
Freshashikha-wadhwa-aesthetics-rolleston-32-charles-major-road-e3jvk0n6SW Aesthetics | Fresha✓
Neighbourlybeauty/canterbury-region/selwyn/rollestonSW Aesthetics | Neighbourly3
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaNeighbourlyYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
facebook
sw aesthetics rolleston south west
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch beauty · 570 businesses
You are #526 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

SW Aesthetics shows an above-average on-page SEO health with a 6.0/10, indicating solid foundations but room for improvement. Key strengths include a valid favicon, a concise page under 256KB, the use of an H1 tag, and a relevant meta description that describes visitors' expectations. The main opportunities focus on meta description gaps, further boosting the on-page SEO score, adjusting the title tag length, reducing render-blocking resources, and improving text-to-page balance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒swaesthetics.nz✓
✓Favicon
✓Page file size
1Separate sites linking to you
2Meta description
3On-page score
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

SW Aesthetics shows an above-average health score for website traffic, with room to grow paid traffic activity. Key immediate findings include weak paid traffic signals but solid organic traffic value that is above the 25th percentile; the domain also has room to boost paid presence while refining organic reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.4Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
SW AestheticsNot in these results
31About 16 visits a month from search, across 22 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #207 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

SW Aesthetics shows reasonable timing alignment with local demand but also notable gaps. The studio is open during several high-demand weekday slots - notably Tuesday mornings and mid-week afternoons, plus Thursday late afternoon - which match local search patterns. However, several busy Saturday afternoon hours and Thursday 6pm are missed. Adjusting a few evening or weekend hours could capture more clients without adding low-demand time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.6Room to grow
What customers seeWhere you rank
9:41
SW Aesthetics
OverviewReviewsPhotosAbout
Hours 1
Monday10am-5:30pm
Tuesday10am-5:30pm
Wednesday10am-5:30pm
Thursday10am-5:30pm
Friday10am-5:30pm
Saturday9am-1pm
SundayClosed
Popular times Saturday · Rolleston South West
9a10a11a12p1p2p3p4p5p6p7p8p9p10p
When people in Rolleston South West look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #254 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#276of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #276 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for