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SWB Design Limited

Architectural designer · Aidanfield, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

SWB Design Limited

Architectural designer · Aidanfield, Christchurch

Where you stand#193of 252 architects
Overall health2.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

SWB Design Limited is an architectural firm based in Hillmorton, Christchurch, offering bespoke residential design across New Zealand. They work with owner-builders, private homeowners and developers on new houses, modern house designs and multi-unit projects. The practice provides tailored plans and project-focused advice from their Templetons Road office, combining local knowledge with nationwide service.

SWB Design Limited is an architectural practice based in Hillmorton, Christchurch. The office is listed on Templetons Road and serves clients across New Zealand, operating from Canterbury and identifying as a Christchurch-based house design firm.

The practice specialises in bespoke residential design, with services that include new house plans, modern house designs, and residential unit work. They state they work with owner-builders and developers, including duplex and multi-unit projects, producing tailored architectural solutions for those project types.

Clients commission SWB Design to translate their ideas into practical plans and documentation. The website emphasises tailored solutions for unique client needs, suggesting a focus on individual visions and project-specific design. Contact details on the site include a Christchurch phone number and an email address for enquiries.

Locally, SWB Design is positioned as a residential architect serving Christchurch and wider New Zealand markets. What distinguishes the practice are its stated specialisations in owner-builder projects and multi-unit developments combined with an emphasis on bespoke, client-led house design and modern residential planning.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

SWB Design Limited's Google Business Listing shows a below-average health score of 3.7/10, indicating room for meaningful improvement in visibility and completeness. The listing already provides a title, claimed status, open-for-business indicator, a website link, and a phone number, which are positive foundations. The most important findings relate to strengthening the listing description and brand visuals.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
3.7Room to grow
9:41
Tiles © Esri
3
SWB Design Limited✓✓
0.0 ★★★★★ (0)
Architectural designer · Aidanfield
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch architects · 252 businesses
You are #158 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SWB Design Limited shows a low overall health score for Google Business Reviews, indicating room for improvement in rating levels and customer engagement. The business has limited reviews and minimal owner responses, which can deter potential clients. Key takeaways are the need to collect more positive reviews, establish a visible first star rating, and start responding to existing and future reviews to build trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.5Room to grow
9:41
SWB Design Limited
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch architects · 252 businesses
You are #163 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SWB Design Limited shows an above-average health score of 7.1 out of 10 for Google Maps search visibility, indicating solid presence but room to expand. Key takeaways include strong rankings for architect and building designer terms in Hillmorton and Aidanfield, suggesting strong local appeal. The business should focus on broadening sub-borough reach to reach top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.0Good
9:41
1234Tiles © Esri
1Top three for "building designer" in 3 suburbs, seen in 7
1
SWB Design Limited20.0 ★ (0) · Architectural designer
2
Francis Homes4.0 ★ (4) · Architectural designer
3
Kinetic Design Studio0.0 ★ (0) · Architectural designer
4
Thelning Design Innovation (TDI)5.0 ★ (3) · Architectural designer
Map positionsChristchurch architects · 252 businesses
You are #76 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SWB Design Limited shows a very low health score for social and directory presence (0.5/10). The top opportunities focus on establishing active profiles on Instagram, Facebook, TikTok, and LinkedIn, plus a LinkedIn Company listing, to improve local visibility and trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
18 checks on your listings and social. You're seeing 3 of them.
0.3Room to grow
9:41
Gswb design limited aidanfield
AllImagesMapsNews
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
NeighbourlyNo listing found
Listings and socialChristchurch architects · 252 businesses
You are #244 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
9:41
facebook
swb design limited aidanfield
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch architects · 252 businesses
You are #176 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

SWB Design Limited shows an average on-page SEO health score with some solid foundations. Favicon is present, site uses HTTPS, frames are not used, an SEO-friendly URL is in place, and the page size is under 256KB. The most important findings are the lack of an H1 tag and suboptimal title and meta description lengths that limit visibility and clarity in search results.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒swbdesign.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Page title
3Meta description
Your websiteChristchurch architects · 252 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

SWB Design Limited shows a low overall health score for Website Traffic, indicating weak traffic and visibility. The most important findings are near-zero organic traffic value and no organic keywords in the top 100, with no clear paid traffic activity yet. Focus on content quality and local relevance to build search rankings and initial paid campaigns to establish a baseline.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
SWB Design LimitedNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch architects · 252 businesses
You are #175 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

SWB Design Limited's opening hours partly match local demand: current weekdays capture several lunchtime peaks (Tuesday-Thursday 11am-1pm), accounting for 40 well-aligned peak hours. However, many high-demand weekend hours are missed, notably Saturday midday-2pm and Sunday noon. No open hours fall during low-demand times, so closures are efficient but weekend availability could yield more leads for residential design clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
9:41
SWB Design Limited
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#193of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #193 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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