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Sweet As Business

Bookkeeping service · Belfast, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Sweet As Business

Bookkeeping service · Belfast, Christchurch

Where you stand#67of 245 accountants
Overall health7.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Sweet As Business provides bookkeeping and admin support for tradies and small businesses from Belfast, Christchurch. The firm specialises in Xero setup and ongoing support, GST returns, payroll, invoicing and general admin, with particular experience supporting arborists. Services focus on practical, down-to-earth systems to keep jobs and invoices organised while owners remain on site.

Sweet As Business is a bookkeeping and admin service based in Belfast, Christchurch, serving tradies and small business owners. The practice presents itself as straight-up support for busy contractors and trade operators who need reliable back-office help.

Services include bookkeeping and GST returns, invoicing and job management, payroll and PAYE, Xero setup and ongoing support, and general administrative tasks to keep businesses running. The owner cites 25+ years of admin and bookkeeping experience across corporate, construction, property and trade-based businesses, and highlights tailored support for arborists.

Customers tend to report accurate, organised bookkeeping and clear, reliable communication. Reviews note accounts are kept running smoothly and that the business handles paperwork consistently, which reduces end-of-week admin load for clients. The approach described on the website emphasises simple, practical systems without jargon.

Locally, Sweet As Business is positioned as a Christchurch-based tradie bookkeeping specialist focused on practical admin solutions. Its long experience and stated familiarity with trade workflows and arborist demands are presented as the basis for hands-on, no-nonsense support that helps small contractors and tradies stay compliant and organised.

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01Google listingMarketbase business report

Your Google listing

Sweet As Business has a healthy Google Business Listing with a health score of 8.0 out of 10, indicating solid presence and good control over details. The listing already includes a website link, a title, claimed status, an open-for-business status, and a phone number, which helps attract and inform customers. The most notable findings are the verified listing and accessible contact information, alongside room for visual improvements.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
7.5Good
9:41
Tiles © Esri
3
Sweet As Business✓✓
5.0 ★★★★★ (1)
Bookkeeping service · Belfast2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Sweet As Business – Bookkeeping & Admin for Tradies and Small Businesses Sweet As Business is your go-to NZ-based bookkeeping and admin service, specialising in helping busy tradies and small business owners stay organised, compliant, and stress-free. Whether you're up a tree all day, on the tools, or juggling jobs and invoices, we handle the paperwork so you don’t have to. We provide reliable, down-to-earth support including: • Bookkeeping & GST returns • Invoicing and job management • Payroll and PAYE • Xero setup and ongoing support • General admin to keep your business running smoothly We’re especially experienced working with arborists, offering tailored support that understands the unique demands of the industry.

Google listingChristchurch accountants · 245 businesses
You are #63 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Sweet As Business shows an above-average health score on Google reviews, reflecting solid satisfaction and ongoing engagement. The top finding is a stellar star rating, placing the business in the top decile for customer satisfaction. A key opportunity is to start responding to reviews, which will build trust, alongside continuing to gather more reviews to raise overall confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
9:41
Sweet As Business
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Sweet As Business shows a very high health score in Maps Search Performance, indicating strong local visibility. Key takeaways: the borough-specific ranking is outstanding, placing in the top 10% for the Belfast area, while aggregate scores show steady improvement beyond the bottom bracket. The business already ranks for core bookkeeping keywords in Belfast.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.0Strong
9:41
1234Tiles © Esri
1Top three for "bookkeeping service" in 7 suburbs, seen in 17
1
Sweet As Business✓5.0 ★ (1) · Bookkeeping service
2
Accounting for Tax Solutions Limited5.0 ★ (11) · Bookkeeping service
3
Taxfix Accountants4.9 ★ (38) · Bookkeeping service
4
Dilip Financial Services0.0 ★ (0) · Bookkeeping service
Map positionsChristchurch accountants · 245 businesses
You are #25 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Sweet As Business has a high social presence with an 8.3/10 health score. The strongest current asset is a top-tier Facebook profile and an accurate LinkedIn listing, reinforcing trust. Opportunities lie primarily in expanding to TikTok and LinkedIn Company pages, plus directory entries like GrabOne and TikTok Directory to improve discoverability among tradies and local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/melsymister) found via: Your website.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
8.6Strong
9:41
Gsweet as business belfast
AllImagesMapsNews
LinkedInmelsymisterSweet As Business | LinkedIn✓
FacebooksweetasbusinessSweet As Business | Facebook✓
InstagramsweetmonkeybusinessSweet As Business | Instagram1
Yelpsweet-express-belfastSweet As Business | Yelp
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #35 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYelpYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
5.8Room to grow
9:41
facebook
sweetasbusiness✓
14 followers 2
Reliable bookkeeping + admin support for busy NZ tradies. No stress, no jargon just clean books, smooth systems, and more time in your day. www.sweetasbusiness.co.nz
FollowMessage
🌐 sweetasbusiness.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #103 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Sweet As Business's on-page SEO health is 6.6 out of 10, which is above average for local firms. The most important findings are a strong favicon, fast page load under 3 seconds, and an SEO-friendly URL with a relevant Title Tag that clearly reflects page content.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒sweetasbusiness.co.nz✓✓
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Sweet As Business shows a below-average website traffic health score of 3.8/10. The main takeaways are that organic traffic value is near zero and there is no positive organic traffic yet, with no organic keywords in the top 100. The paid traffic metrics also show little to no activity, suggesting limited visibility and conversion opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Sweet As BusinessNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Sweet As Business aligns well with mid-week demand on Thursdays, opening during the busiest mid-morning and afternoon window (10am-3pm) when search interest peaks. However, there are clear missed opportunities: closure at Thursday 9am, Monday 1-3pm and Sunday 10am coincide with high local demand. No open hours fall into low-demand periods, so the schedule is efficient but could capture more trade by shifting a few hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.9Room to grow
9:41
Sweet As Business
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-6pm
Wednesday10am-6pm
Thursday10am-6pm
Friday10am-6pm
Saturday10am-6pm
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #175 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#67of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #67 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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