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T & S Opticians

Optometrist · Belfast, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

T & S Opticians

Optometrist · Belfast, Christchurch

Where you stand#22of 49 optometrists
Overall health5.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

T & S Opticians is an optometrist based in Northwood, Belfast, Christchurch, offering eye exams, eyewear and onsite technical work. They state they can provide emergency glasses and repairs, with onsite adjustments, repairs, welding and single-vision lens manufacturing. The practice describes itself as a local eyecare team focused on frames, lenses and practical, timely service.

T & S Opticians is an optometrist located in Northwood, Belfast, Christchurch (554 Main North Road). The practice serves the local community from a shopfront near About Clean and Dulux and is preparing to rebrand as Bespoke Optical Co.

Services include thorough eye examinations, a selection of frames and sunglasses from brands such as Serengeti, Moscot, Oakley and Ray-Ban, and a range of onsite technical services. They describe onsite adjustments, repairs, welding and the manufacturing of single-vision lenses, and state they are the only Christchurch optometrist who can provide emergency glasses or repairs so customers do not have to manage without.

Customer feedback highlights a friendly, professional team that provides clear, honest advice and minimal upselling. Clients report staff keep them informed through the process, and several reviews note quick turnaround times for prescription sunglasses and repairs. Many customers describe the service as personable and efficient, with staff prepared to go beyond basic expectations to resolve eyewear issues promptly.

Locally, T & S Opticians is distinguished by its in-house technical capability and emphasis on practical, timely solutions for eyewear. The practice combines routine optical care with repair and manufacturing work on site, aiming to offer customers a single place for eye exams, frame selection and urgent repairs.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

T & S Opticians shows a healthy Google Business Listing with a 7.9/10 health score. It has a claimed listing, an accessible phone number and website link, and clear open status, supporting easy customer contact and trust. Strengths include a solid listing description and visible contact details with good image activity for local visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.3Strong
9:41
Tiles © Esri
3
T & S Opticians✓✓
5.0 ★★★★★ (30)
Optometrist · Belfast2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Here at T&S Opticians, we work with you to achieve the best possible visual results so that you can live life to the fullest. We have a vast range of onsite services including adjustments, repairs, parts, welding, and manufacturing of single vision lenses onsite. This allows them to be the only Optometrist in Christchurch who can provide you with emergency glasses or repairs so that you don't have to manage without. Your eyewear is not only a visual aid but an extension of your sense of fun, fashion, and personality. Because for us, your frames are a part of you and your vision is our passion.

1
Google listingChristchurch optometrists · 49 businesses
You are #9 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

T & S Opticians shows a strong health score for Google reviews, with a high star rating and growing review counts. The most notable finding is the top 10% star rating, indicating high customer satisfaction. A key gap is the lack of responses to reviews, which diminishes public engagement and trust. Addressing this could lift overall trust and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
5.8Room to grow
9:41
T & S Opticians
OverviewReviewsPhotosAbout
5.0★★★★★30 reviews 2
5
4
3
2
1✓
lens fitting 5new frames 2new lenses 2no upselling 2selection of glasses 2skillful staff 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #21 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

T & S Opticians shows a very high Maps health score and strong borough visibility, with top rankings for key eye care terms. The strongest signals come from contact lenses and eye care centre queries in Belfast, North Beach, Northwood and nearby areas, indicating solid local relevance and high customer access, while opportunities focus on broadening suburb coverage.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists on Google Maps.
2 checks on your map positions. You're seeing both.
10.0Strong
9:41
1234Tiles © Esri
✓Top three for "glasses repair service" in 21 suburbs, seen in 75
1
T & S Opticians✓5.0 ★ (30) · Optometrist
2
Autobody & Glass Repairs4.9 ★ (23) · Optometrist
3
Dr. Specs5.0 ★ (245) · Optometrist
4
Groovy Glasses5.0 ★ (222) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #1 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

T & S Opticians shows a health score of 3.6 out of 10 for Citations & Social Presence, indicating below-average local presence. The strongest finding is an outstanding Instagram profile with a very high trust score, suggesting solid engagement and branding. However, there is no active Facebook, TikTok, GrabOne, TikTok Directory or Yellow Profile presence, which limits reach and trust signals.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/t-s-opticians) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/ts-opticians-belfast) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
5.4Room to grow
9:41
Gt & s opticians belfast
AllImagesMapsNews
Healthpointt-s-opticiansT & S Opticians | Healthpoint✓
Cylext+%26+s+opticians+ltd-17954310T & S Opticians | Cylex
Infobelt_s_opticiansT & S Opticians | Infobel
White Pagests-opticians-belfastT & S Opticians | White Pages✓
Yelpt-and-s-opticians-christchurchT & S Opticians | Yelp
InstagramtsopticiansT & S Opticians | Instagram✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #23 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointCylexInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.5Room to grow
9:41
facebook
t & s opticians belfast
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch optometrists · 49 businesses
You are #37 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

T& S Opticians shows a solid on-page SEO health, with a 7.2 out of 10. Highlights include a valid favicon, SEO-friendly URL, fast load under 3 seconds, and concise, useful text. Opportunities focus on refining the meta description length, preserving a strong on-page score, and addressing render-blocking resources and text-to-page size balance for further gains.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒sight.co.nz✓✓
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

T & S Opticians shows moderate online traffic with room to grow paid activity. The overall health score is 5.3 out of 10, indicating average health. Key findings include no measurable paid traffic yet and limited paid search presence, while organic traffic remains above the bottom quartile and organic value is above the 25th percentile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
9:41
Goptometrist belfast
AllMapsImagesShopping
2No ads from you on any search
www.sight.co.nzT&S Opticians | Optometrist | Canterbury

T&S Opticians. Our Address. Email: [email protected]. Tel: 03 323 7583 554 Main North Road, Belfast, Christchurch 8051. See location on map. Facebook. Read more

rachelascott.comRachel Scott - Optometrist - Belfast Northern Ireland
31About 186 visits a month from search, across 92 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #25 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

T & S Opticians matches several weekday peaks but misses a cluster of Saturday midday demand. The practice is open during strong Tuesday mid-morning and lunchtime demand (10am-1pm) and Thursday 11am, aligning with high search interest. However, the practice is closed across high-demand Saturday hours around 11am-3pm, representing a clear missed opportunity for extra footfall.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.8Room to grow
9:41
T & S Opticians
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #31 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#22of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #22 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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