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Taha Auto Group

Salvage yard · Ōtara, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Taha Auto Group

Salvage yard · Ōtara, South Auckland

Where you stand#2of 48 automotive dismantlers
Overall health9.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Taha Auto Group in Ōtara, Auckland provides car removal, cash for cars and car wrecking services. They state an eco-friendly, hassle-free process with same-day payments for many transactions and professional wrecking that recycles vehicles. Customers can sell or recycle unwanted cars and access used parts across the region while the team manages pickup and paperwork for a straightforward experience.

Taha Auto Group is based in Ōtara, Auckland and offers car removal, cash-for-cars and car wrecking services. The business presents itself as a local dismantler handling unwanted vehicles and recycling them with an emphasis on environmental sustainability.

Services include car wrecking, vehicle removal and cash-for-cars transactions. The business describes access to premium used parts across Auckland, the Waikato and the Bay of Plenty regions. The team states they manage pickups and the paperwork involved in disposing or recycling vehicles, and advertise a professional approach to dismantling and parts recovery.

Customer feedback highlights quick, friendly and easy transactions. Review themes note fast responses, speedy pick-ups and same-day payments to customers in many cases. Several reviews refer to staff as honest and helpful, and describe the overall process as low-stress and straightforward for sellers and recyclers.

Located in Ōtara, Taha Auto Group positions itself as a practical local option for those selling or recycling cars in Auckland and surrounding regions. The combination of vehicle removal, wrecking services, used parts availability and a claimed eco-friendly focus are the points the business promotes to local customers.

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01Google listingMarketbase business report

Your Google listing

Taha Auto Group's Google Business Listing shows a healthy profile with a current overall health score of 8.1 out of 10. The strongest factors are a live phone number and a linked website, plus verified ownership and an accurate listing title. The listing also reflects open-for-business status, supporting reliable customer interactions.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.1Strong
9:41
Tiles © Esri
2
Taha Auto Group✓✓
4.3 ★★★★★ (222)
Salvage yard · Ōtara3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Taha Auto Group in Auckland, your one-stop solution for car removal, cash for cars, and car wrecking services. We pride ourselves on offering a hassle-free, eco-friendly, and rewarding experience to our customers. Get instant cash for your used or unwanted vehicles and benefit from our professional car wrecking service that prioritizes environmental sustainability. Whether you're selling or recycling, our dedicated team ensures a smooth process. Join us in making a greener tomorrow, one vehicle at a time!

1
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #10 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Taha Auto Group shows a very high overall health score and strong review volume, with a solid base of customer feedback. The most notable finding is the very large number of existing reviews, which supports trust among potential customers. The business should focus on sustaining engagement as new reviews come in to keep momentum.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.1Strong
9:41
Taha Auto Group
OverviewReviewsPhotosAbout
4.3★★★★★222 reviews ✓
5
4
3
2
11
payment process 15cash payment 12wreckers 10quick car removal 9polite staff 8professional transaction 5
3How far your rating and your review count together can be trusted
M
manofpeace C.★ · a month ago

Close the shop if you can't answer the phone. Tried 20 or 30 times. Rubbish

Response from the owner2

Hi there, we apologize for the frustration. We have been experiencing an unusually high volume of calls recently and our automated answering system hasn't been handling the overflow properly. This is...

J
Jared G.★ · a month ago

They have no contact phone number that let's you talk to someone. Ordered a part 2 weeks ago and have been run around in circles chasing them for the part - DO NOT RECOMMEND

Response from the owner

Hi Jared, we are very sorry to hear about your experience. Providing clear communication and timely parts delivery is important to us, and it sounds like we dropped the ball here. Please reach out to...

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #5 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Taha Auto Group remains very strong, with an overall health score of 8.9 out of 10. The business ranks highly in nearby suburbs and dominates in Ōtara, supporting steady visibility for local customers who search for auto wreckers and used parts.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.9Strong
9:41
1234Tiles © Esri
1Top three for "auto wrecker" in 4 suburbs, seen in 29
1
Taha Auto Group✓4.3 ★ (222) · Salvage yard
2
Green Auto Wreckers4.5 ★ (33) · Salvage yard
3
Komail Auto Recyclers & Cash for Cars4.4 ★ (240) · Salvage yard
4
National Car Removal & Car Parts Auckland4.8 ★ (718) · Salvage yard
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #6 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health remains very high, with a 9.4 out of 10, indicating strong social and directory presence for the business. The strongest takeaways are existing Instagram and Facebook profiles that are clearly linked to the business. Opportunities lie in adding missing profiles on TikTok, Yellow, LinkedIn Company and Yellow Directory to round out the digital footprint.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/taha-auto-group-cash-for-car-removal) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 6 of them.
8.7Strong
9:41
Gtaha auto group ōtara
AllImagesMapsNews
FacebooktahaautogroupTaha Auto Group | Facebook✓
InstagramtahaautogroupTaha Auto Group | Instagram✓
Neighbourlytaha-auto-group-cash-for-car-removalTaha Auto Group | Neighbourly✓
TiktokNo account found1
YellowNo listing found2
LinkedInNo listing found3
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #7 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Health level: High. The Facebook page is fundamentally sound - the page shows a phone number, email, street address and a custom username, and the website link points to a domain the business controls. The most important gaps are a single recommendation and a following of 418 that risks losing reach during quiet periods; the page intro is short and could better say who the service suits.

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
3.4Room to grow
9:41
facebook
tahaautogroup✓
418 followers 2
Taha Auto Group: We are the leading Car buyers and Sellers. We've been in business for more than 10 years, with 9 offices in New Zealand and Australia.
FollowMessage
★ 1 reviews · recommended 1
🌐 about.me/carremovalauckland13
☎ +64 800 110 396✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #32 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    Domain Age ScoreYour domain has been registered longer than the newest sites here but is still younger than most.
  • 3
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒tahaautogroup.co.nz2✓✓
✓Page title
1On-page score
3Pages linking to you
Your websiteSouth Auckland automotive dismantlers · 48 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.1Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Taha Auto GroupNot in these results✓
About 6,464 visits a month from search, across 1,554 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #5 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed. No closed-hour window is recorded in the data, so customers who find the business closed meet a closed door. Existing opening hours hold the busiest hours and let customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Taha Auto Group
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday8am-2pm
Sunday8am-2pm
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#2of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #2 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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