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Tamara's Beauty

Beauty salon · Christchurch City Rural, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Tamara's Beauty

Beauty salon · Christchurch City Rural, Christchurch

Where you stand#378of 570 beauty businesses
Overall health3.4/10across the eight areas

Going well

05Facebook page6.9

Where we can help

04Listings and social3.401Google listing3.202Reviews2.808Opening hours1.303Map positions0.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Tamara's Beauty is a locally run beauty service in Spencerville, Christchurch, operated by Tamara. The salon offers treatments including waxing and brow work and is known locally for a warm, welcoming approach. Customers comment on her friendly manner, flexible hours and attention to comfort, such as pre-heating the room for waxing appointments.

Tamara's Beauty is a small, owner-operated beauty service based in Spencerville, Christchurch. It presents as a local salon where Tamara delivers hands-on treatments, with an emphasis on personalised client care. The site lists basic contact options and an email sign-up for updates and promotions.

Services cited by customers focus on waxing and brow treatments. Reviews refer to Tamara's practical knowledge and skill with common beauty treatments and indicate she adapts sessions to client needs. The business communications invite enquiries and sign-ups for updates, suggesting ongoing local appointment scheduling and promotional notices.

Customer feedback emphasises a welcoming, reassuring experience. Clients describe Tamara as friendly, kind and able to put nervous customers at ease, with flexible hours that suit different schedules. Specific comments mention attention to comfort, including warming the treatment room ahead of waxing appointments, and consistently positive results for brows.

Locally, Tamara's Beauty presents as a personable option for routine beauty needs in Spencerville. The combination of one-on-one service, client-focused small-salon care and practical touches around comfort and scheduling defines how customers commonly experience the business.

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01Google listingMarketbase business report

Your Google listing

Tamara's Beauty shows low overall health on Google Business, with basic contact details in place. The strongest finding is that it has a claimed listing, a website link, a phone number and a full address. The main gap is a missing open/closed status and a lack of meaningful description and photos to engage customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Tamara's Beauty
2
Tamara's Beauty✓✓
5.0 ★★★★★ (6)
Beauty salon · Christchurch City Rural
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #387 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Tamara's Beauty shows an below-average overall health in Google review metrics, with room to grow beyond the current bottom tier. The business benefits from a high star rating in the top 10% and has started collecting more reviews, but engagement with customers through responses is missing and should improve to build trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tamara's Beauty
OverviewReviewsPhotosAbout
5.0★★★★★6 reviews 3
5
4
3
2
1✓
body waxing 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #409 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Tamara's Beauty shows a very low overall health score in Google Maps search results, at 0.2/10, indicating limited visibility. The strongest current finding is the top keyword ranking for beautician in waimairi beach (position 16), suggesting niche visibility. Opportunities lie in improving both aggregate and borough scores and validating the listing address for accuracy across maps results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Seen in 1 search across Christchurch, top three in none
1
Flaunt Beauty5.0 ★ (4) · Beauty salon
2
lillybud Aesthetics5.0 ★ (8) · Beauty salon
3
Lavish Beauty5.0 ★ (32) · Beauty salon
4
Jazzabelle Beauty5.0 ★ (1) · Beauty salon
↓
Tamara's Beauty2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #545 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Tamara's Beauty shows overall health of 2.3 out of 10, indicating low presence health in social and directory listings. The most impactful findings are the very strong Facebook presence, and a fully listed Fresha profile. The weak spots are Instagram and TikTok trust scores and the absence or weak presence on Fresha, LinkedIn, and LinkedIn Company Page, which limit visibility and trust signals for potential customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe found your Tiktok Profile page through search alone, with nothing on your own website or your Google listing pointing at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Gtamara's beauty christchurch city rural
AllImagesMapsNews
Wedding Guidetamaras-beauty-therapyTamara's Beauty | Wedding Guide
Facebooktamarasbeauty1Tamara's Beauty | Facebook✓
InstagramrosebeautybytamaraTamara's Beauty | Instagram1
Tiktok@tamara.lipinskaTamara's Beauty | Tiktok2
Freshahair-beauty-eastgate-christchurch-eastgate-shopping-centre-next-to-countdown-corner-buckleys-road-and-linwood-avenue-vhho4u0xFound through search, not linked from anything you own
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #375 for listings and social
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GoogleFacebookInstagramTikTokWedding GuideFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
6.9Good
What customers seeWhere you rank
9:41
facebook
tamarasbeauty1✓
461 followers 2
🤎 Brow Artist | Tamara’s Beauty Specialising in hybrid brows, brow shaping, waxing, and tinting to enhance your natural beauty. Other waxing services also available. 📍 320 Lower Styx Rd, Spencervi...✓
FollowMessage
★ 2 reviews · recommended 1
🌐 maps.google.com3
☎ +64 21 202 9345✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #180 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Tamara's Beauty shows average on-page SEO health, with a score of 5.6 out of 10. The most notable findings are a missing meta description on the homepage and a need to adjust the title tag length. Strengths include fast page load under 3 seconds, an SEO-friendly URL, controlled page size, absence of frames, and a relevant meta description.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒tamarasbeauty.co.nz✓
✓Page load speed
✓Page file size
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Tamara's Beauty shows very low overall website traffic health, with gaps across organic and paid channels. The most notable findings are near-zero estimated organic traffic value and no organic keywords ranking in the top 100. There is also no clear paid spend or paid traffic yet, indicating opportunities to start targeted campaigns and build basic SEO foundations.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Tamara's BeautyNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Tamara's Beauty currently has no published opening hours, so temporal alignment with local demand cannot be measured. The absence means all city-level peak windows count as missed opportunities and possible inefficiencies cannot be identified. Adding clear hours will let the business match popular booking times-evenings and weekends are common for beauty services-and reveal where to extend or reduce hours commercially.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Tamara's Beauty
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch beauty · 570 businesses
You are #496 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#378of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #378 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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