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Tan in the City

Beauty salon · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Tan in the City

Beauty salon · Burnside, Christchurch

Where you stand#62of 570 beauty businesses
Overall health8.9/10across the eight areas

Going well

07Google search and traffic9.301Google listing9.105Facebook page9.004Listings and social8.008Opening hours7.302Reviews7.0

Where we can help

03Map positions4.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Tan in the City in Burnside, Christchurch is a specialist spray tanning salon that also offers brow services, lash lifts and body waxing. They state they have been operating for over 10 years and provide tailored spray tans for holiday glows, subtle sun-kissed looks or competition finishes, with experienced, qualified beauty therapists on site.

Tan in the City is a spray tanning salon located in Burnside, Christchurch. It describes itself as a specialist in spray tanning and also operates a mobile tanning option across multiple locations.

The salon says it has over ten years of experience and lists a range of beauty services provided by qualified therapists, including all brow services, lash lifts and body waxing. Their spray tan offerings are described for occasions such as holiday glows, sun-kissed looks and competition tans, with attention to matching skin tone for the desired result.

Customer comments referenced in online reviews highlight a friendly, easy-going team and a bright salon environment with good natural light. Review themes note that clients feel comfortable during appointments, receive clear explanations when new to spray tanning, and often get natural, streak-free results. Easy parking at the Burnside location is mentioned by customers attending with family and bridal parties.

Locally, Tan in the City positions itself as a Christchurch tanning option combining a long-running spray tanning focus with a selection of beauty treatments. They say they take time with new clients to assess needs and select the appropriate tan, and the salon and mobile options aim to suit different customer situations around the city.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Tan in the City shows a very healthy Google Business Listing with a score of 9.4 out of 10. The most notable strengths are a claimed listing, a visible website link, an up-to-date open status, and a listed phone number, which together support easy discovery and contact for local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
9.1Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Tan in the City
2
Tan in the City✓✓
4.9 ★★★★★ (89)
Beauty salon · Burnside1
Open 5 days · late Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Tan in the City - Christchurch is the GO TO tanning salon for your spray tan needs in Burnside. Spray tanning has been our business for over 10 years and because of that we take pride in our work and promise you will be happy with your Tan in the City - Christchurch spray tan. If it’s a deep holiday glow, just sun kissed look or Competition tan that you need — we have you covered. We take our time if you are a new client to assess your needs and will pick a solution to match your skin tone and give you your desired result. Tan in the City - Christchurch also offers a range of Beauty services all performed by experienced and qualified Beauty Therapists - including all brow services, Lash lifts and body waxing

Google listingChristchurch beauty · 570 businesses
You are #50 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Tan in the City in Burnside, Christchurch shows above-average health with a 6.6/10 overall. The strongest findings are solid engagement through Google reviews and a high level of customer satisfaction, reflected in a top-quartile rating and many reviews. The business should focus on maintaining quality while nudging public responses to build further trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
7.0Good
What customers seeWhere you rank
9:41
Tan in the City
OverviewReviewsPhotosAbout
4.9★★★★★89 reviews
5
4
3
2
13
tanning 42spray tan 9lovely staff 8comfortable atmosphere 8tan longevity 4natural looking tan 3
2How far your rating and your review count together can be trusted
B
Beth M.★★★★★ · a week ago

I've been going to tan in the city for years for different services, and they have always been outstanding! the team are all so lovely and make my experience nice. Naomi is a star, I highly recommend her! she always makes me feel comfortabl...

Response from the owner1

Thanks so much for your review Beth ! It means a lot to us !! We can’t wait to see u again soon 🤎

A
Angie H.★★★★★ · 3 weeks ago

Great Tanning service. I always feel comfortable here

Response from the owner

Thanks so much for taking the time to leave us a review! See you in salon again soon 🤎

Google reviewsChristchurch beauty · 570 businesses
You are #169 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Tan in the City shows a healthy level of visibility on Google Maps with a health score of 4.8 out of 10. This indicates the business appears in some broader maps queries but has room to grow. The strongest opportunities lie in improving aggregate map rankings and solidifying the suburb presence to break into top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Seen in 2 searches across Christchurch, top three in none
1
PennyLane Beauty Co.0.0 ★ (0) · Beauty salon
2
Amalfi Nails5.0 ★ (11) · Beauty salon
3
Olivia's Nail Design4.8 ★ (11) · Beauty salon
4
Nail Creative Co5.0 ★ (148) · Beauty salon
↓
Tan in the City2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #305 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and Social Presence health for Tan in the City is assessed as low, with improvements needed across social profiles and local directories. The strongest current asset is an outstanding Instagram presence, while other channels show limited activity. Key opportunities lie in building profiles on Facebook, TikTok, Neighbourly, NoSecretSalon, and Neighbourly to broaden local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/tan-in-the-city-christchurch-christchurch-501-wairakei-road-awuy39r8) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gtan in the city burnside
AllImagesMapsNews
InstagramtaninthecityTan in the City | Instagram✓
ClassPass Studiotan-in-the-city-christchurchTan in the City | ClassPass Studio
Freshatan-in-the-city-christchurch-christchurch-501-wairakei-road-awuy39r8Tan in the City | Fresha✓
FacebooktaninthecityTan in the City | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokClassPass StudioFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.0Strong
What customers seeWhere you rank
9:41
facebook
taninthecity✓
2.4K followers 2
Remuera & Ponsonby boutique salons or we can come to you with our mobile tan team. Using Black Magi1
FollowMessage
★ 29 reviews · recommended ✓
🌐 taninthecity.co.nz✓
☎ +64 22 482 6968
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #57 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Tan in the City shows a solid on-page SEO health with a score of 7.9 out of 10, indicating strong fundamentals and room to tighten a few elements for continued improvement and visibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒taninthecity.co.nz✓3
✓Favicon
✓Page file size
1On-page score
2Meta description
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Tan in the City shows a very healthy website traffic position, reflecting strong organic performance and stable paid activity. The top finding is that organic traffic value sits in the highest percentile, indicating high quality visibility locally. A second key point is that organic traffic total places the site in the local top 10%, confirming solid audience reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than most businesses advertising here.
  • 2
    Monthly ad visitsYou are getting a small number of visitors from paid search, fewer than most businesses advertising here.
  • 3
    Search terms you advertise onYour ads cover fewer search terms than most businesses advertising here, so there are few searches where you appear at the top.
6 checks on your search and traffic. You're seeing 3 of them.
9.3Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
Tan in the CityNot in these results
About 3,468 visits a month from search, across 248 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #40 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Tan in the City's opening hours show a reasonable match to local demand but with room for improvement. Key salon hours align with strong customer searches-Tuesday 11am, Wednesday 3pm, Thursday 4pm, and Saturday afternoons-while several high-demand mid-day slots remain closed. No low-demand open hours were found, suggesting current schedule is efficient but could be nudged to capture missed Saturday and early-week peaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.3Good
What customers seeWhere you rank
9:41
Tan in the City
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9:30am-7pm
Wednesday9:30am-8pm
Thursday9am-8pm
Friday9am-8pm
Saturday1pm-5pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #154 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#62of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #62 overall
Open my free 7 days →
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