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Tax Logic

Accountant · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Tax Logic

Accountant · Lincoln, Christchurch

Where you stand#36of 245 accountants
Overall health8.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Tax Logic is an accounting firm based in Lincoln offering bookkeeping, GST and PAYE returns, income tax returns, payroll and annual financial reporting. The practice supports start-ups and rental property owners, provides monthly cash flow and accounts, and offers Xero setup, training and support. Clients note responsive, knowledgeable service and practical, clear tax advice.

Tax Logic is an accounting and business advisory practice located in Lincoln. The firm provides accounting services for business owners, families and individuals, and aims to support clients from start-ups through to larger private companies.

Services include monthly and annual accounts, GST and PAYE returns, income tax returns, payroll, annual financial reporting and rental property accounts. The practice also offers business advisory for start-ups, monthly cash flow reports and Xero accounting software set-up, training and support, alongside regular bookkeeping tasks.

Clients tend to describe staff as knowledgeable, responsive and friendly, with help that clarifies tax and accounting issues. Review themes highlight practical, clear explanations, prompt responses to queries, and a one-stop service approach that customers find hassle-free and cost effective. The availability of Xero training and a discounted Xero service is mentioned as a useful add-on by several clients.

Locally, Tax Logic presents as a small team of accounting professionals focused on steady business growth and helping clients manage risks while pursuing opportunities. The combination of hands-on Xero support, routine reporting and accessible advisory work is a defining feature for customers seeking straightforward, practical accounting help in the Lincoln area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Tax Logic shows a below-average health score on Google Business Listing at 4.1/10. The profile has a solid website link and claimed status, plus a full address, which supports trust and accessibility. The most important findings are the missing phone number and the ongoing improvement in photos and description, which can help conversions and local presence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.3Room to grow
9:41
Tiles © Esri
3
Tax Logic✓✓
5.0 ★★★★★ (12)
Accountant · Lincoln
Open 5 days ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Our accounting services cover: Monthly and annual accounts GST& PAYE Returns Income Tax Returns Payroll Business advisory and start-ups Monthly cash flow reports Annual financial reporting Rental Property accounts Xero Accounting Software set-up, training and support

2
Google listingChristchurch accountants · 245 businesses
You are #139 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Tax Logic shows a very high overall health in Google Reviews, with a 9.3 out of 10. The business has an excellent star rating and a strong review count, indicating solid customer satisfaction and engagement. A key gap is that no reviews have been responded to yet, which, if addressed, could improve trust and perception of responsiveness.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.2Strong
9:41
Tax Logic
OverviewReviewsPhotosAbout
5.0★★★★★12 reviews 3
5
4
3
2
1✓
questions 3tax preparation 2accounting support 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #21 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Tax Logic shows an overall Maps health of 5.6 out of 10, indicating average visibility but some room for improvement. The strongest opportunity is in the Suburb/Borough score, where Lincoln shows top 25% visibility and could push toward the top 10% with refined Google Business Listing presence. The business already ranks well for core accounting terms in Lincoln and surrounding areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.0Good
9:41
1234Tiles © Esri
1Top three for "tax consultant" in 1 suburb, seen in 5
1
Tax Logic25.0 ★ (12) · Accountant
2
F5 Chartered Accountants Ltd5.0 ★ (5) · Accountant
3
Neovia Advisory Ltd - Lincoln0.0 ★ (0) · Accountant
4
ZenServ5.0 ★ (1) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #99 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Tax Logic shows average health across social presence with several solid profiles already active. The Facebook and LinkedIn profiles are strong and help establish trust, supporting local reach and professional visibility. The main opportunity lies in expanding presence on Instagram, TikTok, LinkedIn Company, TikTok Directory and GrabOne to broaden discovery and engagement.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
5.0Room to grow
9:41
Gtax logic lincoln
AllImagesMapsNews
FacebookAccountantSelwynTax Logic | Facebook✓
LinkedInzoethitoanphamTax Logic | LinkedIn
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #123 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
8.5Strong
9:41
facebook
AccountantSelwyn✓
203 followers 1
Tax Logic provides cost effective and friendly accounting and taxation services to businesses.2
FollowMessage
★ 3 reviews · recommended 3
🌐 taxlogic.co.nz✓
☎ +64 27 335 2830✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #37 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Tax Logic shows a solid on-page technical mix with a health score of 7.4 out of 10, indicating generally strong fundamentals but room for targeted improvement. The site already has a valid favicon, HTTPS resources, a relevant meta description, and an H1 tag, with the page size kept under 256KB. Key opportunities focus on meta description length, a refined title tag, and reducing render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒taxlogic.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3On-page score
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Tax Logic shows an above-average health score for Website Traffic, indicating solid performance relative to peers. Key findings: organic traffic value is above the 25th percentile and paid SERP coverage is currently absent, suggesting room to test paid search strategies. Overall, focus on refining paid and organic tactics to capitalise on available opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.8Room to grow
9:41
Gaccountant lincoln
AllMapsImagesShopping
2No ads from you on any search
www.simplicityaccounting.nzAccounting | Simplicity Accounting | New Zealand
allanca.co.nzChartered Accountant Lincoln
www.taxlogic.co.nzTax Logic – your local accounting specialists and business ...

Our accountants and business advisors provide exceptional professional services to business owners, families and individuals across New Zealand.

www.selwynconnect.co.nzLincoln Accountants
31About 4 visits a month from search, across 12 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #104 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Tax Logic's opening hours largely align with local demand, especially mid-day and afternoon on Thursdays when searches peak. The business is closed during several high-demand weekend windows-notably Sunday mornings and midday, plus Saturday late afternoon-representing missed revenue potential. There are no low-demand open hours, so published hours are efficient. Consider limited weekend sessions or appointment slots to capture unmet weekend demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.0Good
9:41
Tax Logic
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #99 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#36of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #36 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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