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Taylored Nails

Nail salon · Woolston, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Taylored Nails

Nail salon · Woolston, Christchurch

Where you stand#335of 570 beauty businesses
Overall health4.1/10across the eight areas

Going well

04Listings and social8.005Facebook page6.0

Where we can help

03Map positions5.201Google listing4.602Reviews4.408Opening hours2.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Taylored Nails is a professional nail studio in Woolston, Christchurch, run by a qualified nail technician and educator. They work with Designer Nails Distribution NZ and use professional-only products with certified SDS. The salon emphasises best-practice techniques and a consistent, quality nail experience, offering personalised, handcrafted designs and reliable finish and durability for clients.

Taylored Nails is a nail studio located in Woolston, Christchurch, operated by a qualified nail technician who also works as an educator for Designer Nails Distribution NZ. The salon focuses on nail services delivered by a trained professional and aligns with industry training through its educator role.

Services centre on professional nail techniques using products supplied via Designer Nails Distribution NZ. The business highlights use of professional-only products that come with certified SDS and promotes best-practice methods. Training and product familiarity through the educator role inform the salon's approach to materials and techniques.

Customers commonly report personalised, handcrafted designs and consistent finishes. Review themes note strong communication, repeat visits, and satisfaction with appearance and performance of nails. Compliments at special events such as weddings are mentioned, and clients return for ongoing appointments, indicating repeat business and steady client relationships.

What distinguishes Taylored Nails locally is the combination of clinician-level qualification, an educator connection to Designer Nails Distribution NZ, and a clear focus on professional products and best-practice standards. The studio presents itself as a place for clients seeking tailored designs, reliable finishes, and a practitioner attentive to product safety and industry technique.

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01Google listingMarketbase business report

Your Google listing

Taylored Nails shows a solid Google Business Listing health score with room for improvement. The profile already has a claimed status, a working website link, a visible phone number, and open-for-business status, which supports easy customer contact. The strongest current limitation is the missing logo, which reduces brand recognition on the listing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Taylored Nails
Taylored Nails✓✓
4.9 ★★★★★ (11)
Nail salon · Woolston3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Professional & fully Qualified Nail Technician & Educator for Designer Nails Distribution NZ. Professional only products with certified SDS. Advocate of best practice & ensuring quality nail experience for all.

2
Google listingChristchurch beauty · 570 businesses
You are #308 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Taylored Nails shows a moderate overall health of 5.1 out of 10 on Google reviews. The business maintains a solid star rating and improving review volume, with engagement in responses beginning to build trust. Key opportunities include increasing response rate, maintaining the steady rating confidence, growing total review count, and pushing the rating toward the top 10 percent.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Taylored Nails
OverviewReviewsPhotosAbout
4.9★★★★★11 reviews 3
5
4
3
2
1
nails 2
2How far your rating and your review count together can be trusted
D
Donna T.★★★★★ · a week ago

I’m first met Jess when she did my wedding nails I got so many compliments and felt so fantastic on the day the handcrafted design was especially tailor-made to my engagement and wedding ring

Response from the owner1

So special!! 🤍 Thanks Donna.

S
Sharryn W.★★★★★ · 3 weeks ago

If you want beautiful nails like mine,go see Jess at Taylored Nails

Response from the owner

Thanks Sharryn. ☺️

Google reviewsChristchurch beauty · 570 businesses
You are #321 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Taylored Nails shows a health score of 5.0 out of 10 for Google Maps search visibility, indicating an average level of presence. The strongest results are in woolston-related terms, with top rankings for nail salon in woolston (Pos 3) and related beauty and hair queries. Suburb performance is solid but has room to move into the top tier.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Top three for "nail salon" in 1 suburb, seen in 7
1
House of Nails Ferrymead5.0 ★ (100) · Nail salon
2
My Nails The Tannery4.6 ★ (28) · Nail salon
3
Taylored Nails24.9 ★ (11) · Nail salon
4
Swanky Nails by Tania4.9 ★ (16) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #275 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Taylored Nails shows a healthy overall health score of 8.1 out of 10, indicating strong presence and trust across key platforms. The most notable findings are very high trust on Facebook and Instagram profiles, plus a solid Fresha visibility. Opportunities focus on expanding on TikTok, Neighbourly and Yellow directories, and creating NoSecretSalon and Neighbourly profiles to reach local and younger audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/taylored-nails-christchurch-woolston) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gtaylored nails woolston
AllImagesMapsNews
InstagramtaylorednailschchTaylored Nails | Instagram✓
OpenLocallytaylored-nails-christchurch-woolstonTaylored Nails | OpenLocally✓
FacebooktaylorednailschchTaylored Nails | Facebook✓
Freshalp/en/bt/nail-salons/in/nz-christchurch/woolstonFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
facebook
taylorednailschch✓
966 followers 3
Qualified & experienced Senior Nail Technician. Advocate for Best Practice.2
FollowMessage
★ 7 reviews · recommended 1
🌐 taylorednailschch.setmore.com
☎ +64 21 774 711✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #228 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒setmore.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Taylored NailsNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

Taylored Nails mostly aligns with local demand at midweek daytime slots, especially Tuesday mornings and Wednesday late morning/afternoon. The salon is open for 30 well-aligned peak hours and shows no low-demand open hours. Missed opportunities include late afternoon on Thursday and busy early afternoon on Saturday plus Wednesday 3pm when closed. Consider adding a Thursday 4-6pm or Saturday 1-3pm shift to capture rush times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Taylored Nails
OverviewReviewsPhotosAbout
Hours 1
Monday9am-2:30pm
Tuesday9am-2:30pm
Wednesday9am-2:30pm
Thursday9am-2:30pm
Friday9am-2:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #429 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#335of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #335 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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