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Thairapy_design

Hairdresser · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Thairapy_design

Hairdresser · New Brighton, Christchurch

Where you stand#299of 498 hair salons & barbers
Overall health4.0/10across the eight areas

Going well

04Listings and social6.5

Where we can help

05Facebook page5.302Reviews4.601Google listing4.203Map positions3.108Opening hours2.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Thairapy_design offers friendly, affordable hairdressing from a compact mobile truck in New Brighton, Christchurch. Hayley provides one-on-one appointments in a quiet space, specialising in colouring and full-head bleach services. Customers can expect personal attention and a relaxed atmosphere for cuts, colour and styling close to the east Christchurch coast.

Thairapy_design is a hairdressing service operating from a small mobile truck in New Brighton, Christchurch. The setup provides a private, one-on-one environment where appointments are held in a quiet space close to the east Christchurch coast.

Hayley focuses on hairdressing services that include colouring and full-head bleach work, alongside general cutting and styling. Reviews emphasise her colour skills and consistent results, so colour services and tonal work are a core part of the offering. Pricing is described as affordable and the business positions itself for accessible local appointments.

Customers tend to describe visits as friendly and relaxed, with a mix of good conversation or calm silence depending on preference. Feedback highlights reliable colour outcomes, attentive service and a personalised approach during appointments. The owner's replies to reviews also indicate a hands-on relationship with clients and an approachable attitude.

Locally, Thairapy_design is distinguishable by its mobile truck format that enables individual attention and a quiet setting for clients. The combination of specialist colour work, one-on-one appointments and an affordable price point frames the service for residents on Christchurch's east side seeking personal hairdressing in a compact, low-key space.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Thairapy_design shows a below-average health score with clear listing basics in place. The strongest current asset is a complete address and a verified, claimed listing with an open-for-business status, plus a phone number for direct contact. However, the listing lacks a website link and has room to refine the description to stand out.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Thairapy_design
Thairapy_design✓✓
5.0 ★★★★★ (18)
Hairdresser · New Brighton3
Open 5 days · late Tue and Wed ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Friendly and affordable hairdressing services available in my wee truck that allows for one on one service in a quiet space.

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #291 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Thairapy_design shows a solid overall health score with room to grow. The business benefits from a top-10% Google star rating and steady progress in review counts and response activity, indicating strong customer satisfaction and growing trust among clients in Christchurch. Focused attention on maintaining high ratings while expanding review volume would help sustain momentum.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Thairapy_design
OverviewReviewsPhotosAbout
5.0★★★★★18 reviews 2
5
4
3
2
1✓
hair needs 4haircut 3colour 2book 2
3How far your rating and your review count together can be trusted
M
Mase D.★★★★★ · a week ago

The best place to get your hair done 😁❤️

Response from the owner1

Thanks Mase x

C
cerys E.★★★★★ · a month ago

10/10 quality and chats always!!!

Response from the owner

Thanks 'Hannah' ☺️ lol

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #269 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Thairapy_design shows a below-average health score of 3.1 out of 10 for Google Maps search visibility, indicating room for improvement. The strongest signals come from ranking in several relevant hair-related queries such as hair salon in new brighton and unisex hairdresser in new brighton, both in the top 10. The business also ranks for hair extension keywords in nearby areas, suggesting solid local relevance with targeted opportunities to broaden reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Seen in 2 searches across Christchurch, top three in none
1
Luxury Nails & Beauty4.9 ★ (910) · Hairdresser
2
Salty Hair & Co5.0 ★ (69) · Hairdresser
3
Mood Hair Salon5.0 ★ (86) · Hairdresser
4
Coastal Beauty5.0 ★ (8) · Hairdresser
↓
Thairapy_design2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #343 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Thairapy_design shows an above-average health score of 6.0 out of 10, indicating a solid digital presence with room for growth. The strongest current strength is a very high trust Facebook profile, complemented by a well-maintained Fresha listing and directory presence that helps attract new customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gthairapy_design new brighton
AllImagesMapsNews
FacebookthairapydesignThairapy_design | Facebook✓
Instagramthairapy_designThairapy_design | Instagram✓
Cylexsue+s+mobile+hairdressing-18026621Found through search, not linked from anything you own
Freshalp/en/bt/hair-salons/in/nz-christchurch/new-brightonFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
facebook
thairapydesign✓
345 followers 2
Mobile hairdressing services available in Christchurch.3
FollowMessage
🌐 maps.google.com
☎ +64 21 240 8913✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #237 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Thairapy_designNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Thairapy_design's opening hours show partial alignment with local demand: 31 peak hours open but 40 high-demand hours missed. Strong alignment is evident on Saturday late morning-early afternoon and Tuesday mid-day, matching when customers search most. Missed opportunities occur around weekday middays and a Tuesday afternoon slot. No hours are open during low-demand windows, so wasted time is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.4Room to grow
What customers seeWhere you rank
9:41
Thairapy_design
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday5pm-8:30pm
Wednesday4pm-9pm
Thursday10am-4pm
Friday10am-6pm
Saturday10am-3pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #378 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#299of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #299 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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