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The ACC Alternative

Insurance broker · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

The ACC Alternative

Insurance broker · Addington-Middleton, Christchurch

Where you stand#32of 121 insurance brokers
Overall health7.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The ACC Alternative is an insurance broker based in Riccarton, Christchurch, offering an optional agreed-value ACC plan that can reduce ACC levies and fund income protection. It targets self-employed people including tradies, medical professionals and small business owners. Customers can compare cover online by answering five questions and access support by phone, chat or email.

The ACC Alternative is an insurance broker based in Riccarton, Christchurch that offers an optional agreed-value ACC plan. The service is aimed at people who want to lower regular ACC levies and redirect savings into broader income protection cover for illnesses and accidents.

Services focus on a simple online comparison and application process. Prospective clients answer five questions on the website to compare cover on the spot and apply. Once an application is accepted, the company emails a folder with the chosen cover. Telephone, online chat and email support are available for questions.

The ACC Alternative states its cover is suitable for a diverse range of trades such as electricians, plumbers, drainlayers, roofers and builders, as well as medical professionals including general practitioners and physiotherapists. The service also references options for self-employed professionals and small business owners, making the offering relevant to several occupational groups.

Customers tend to report positive experiences with service and savings, noting simpler protection and better cover than ACC alone. Locally, the business positions its practical online comparison tool, multi-channel support and occupation-focused messaging as distinguishing features for Christchurch clients seeking alternative ACC funding and broader income protection.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for The ACC Alternative shows a very healthy profile with a score of 10.0 out of 10, indicating strong completeness and accuracy. The most important findings are that the listing is open-for-business correctly and a website link is present for easy learning about services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 4 of them.
9.8Strong
9:41
Tiles © Esri
The ACC Alternative✓✓
5.0 ★★★★★ (2)
Insurance broker · Addington-Middleton1
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

ACC now offers an optional agreed value plan which allows you to select your level of ACC cover. So, by choosing a lower amount of regular ACC’s accident cover, your ACC levies decrease. Those savings can then cover all or most of an Income Protection plan that covers illnesses AND accidents. You’ll get a big increase in cover, without a big increase in cost. The ACC Alternative makes it easy. Just answer 5 simple questions on our website, compare your cover on the spot, and you’re ready to apply. We are available to answer any questions you may have via telephone, online chat or email support. Our job is to help make the process as simple as possible. Once your application’s accepted we’ll email you a folder of your cover selection.

Google listingChristchurch insurance brokers · 121 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Google Business profile for The ACC Alternative shows an above-average health score and strong customer satisfaction, with room to grow in engagement and review volume. The top achievement is a star rating in the top 10%, indicating high quality service. Ongoing focus should be on expanding reviews, maintaining rating, and enhancing response rates.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.7Room to grow
9:41
The ACC Alternative
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
R
Robert L.★★★★★ · 3 years ago

Acc Alternative has been a great option for me. I'm saving money and have better coverage than I would with just ACC. Also the previous review (from Dave) is incorrect. He is complaining about ACC (NZ Govt) not Acc Alternative (private comp...

Response from the owner2

Thank you for your feedback Robert!

Google reviewsChristchurch insurance brokers · 121 businesses
You are #52 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance health for The ACC Alternative scores 7.5 out of 10, indicating a solid presence in Google Maps with room to grow in local searches. The strongest signals show good performance for several insurance related queries in key Christchurch suburbs, while the borough and aggregate scores reveal opportunities to improve visibility in local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.5Good
9:41
1234Tiles © Esri
2Seen in 22 searches across Christchurch, top three in none
1
Amicus Insurance Brokers4.5 ★ (13) · Insurance broker
2
Adelphi Insurance Brokers4.9 ★ (70) · Insurance broker
3
Blue Star Insurance Limited5.0 ★ (1) · Insurance broker
4
Maitai Insurance Brokers0.0 ★ (0) · Insurance broker
↓
The ACC Alternative1Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #31 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health of The ACC Alternative's citations and social presence is 7.0 out of 10, indicating above-average presence with solid foundations and room for targeted improvement. The strongest achievement is a very high-trust Facebook profile, which reinforces credibility with customers and supports consistent branding.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/the_acc_alternative) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
7.3Good
9:41
Gthe acc alternative addington-middleton
AllImagesMapsNews
FacebookaccalternativeThe ACC Alternative | Facebook✓
Infobelthe_acc_alternativeThe ACC Alternative | Infobel✓
InstagramtheaccnzThe ACC Alternative | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #33 for listings and social
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GoogleFacebookInstagramTikTokInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 5 of them.
9.9Strong
9:41
facebook
accalternative✓
1.1K followers 1
The ACC Alternative allows you to reduce your ACC accident only cover and add comprehensive Income Protection to ensure you’ll continue to receive an income if you are unable to work from an accident...2
FollowMessage
🌐 accalternative.co.nz✓
☎ +64 800 422 2258✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The overall on-page health for The ACC Alternative is high, with a score of 8.2 out of 10. This indicates strong technical foundations, implying solid indexing potential and stable performance for the homepage. The most notable findings are the excellent meta description health and the presence of a valid favicon, which support clear search listings and brand recognition.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒accalternative.co.nz✓✓
✓Meta description
1On-page score
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website health for The ACC Alternative sits around 4.8 out of 10, indicating average performance and room for improvement in traffic and paid activity. A key finding is that paid traffic presence is unclear, suggesting the need for targeted campaigns and landing pages. Organic traffic remains above the 25th percentile, showing steady SEO progress.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.8Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
The ACC AlternativeNot in these results
31About 20 visits a month from search, across 8 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #64 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Temporal alignment cannot be fully assessed because city-level demand data is unavailable. The ACC Alternative's published hours may or may not match local high-demand windows; there is no STRONG ALIGNMENT or MISSED OPPORTUNITIES data provided to identify specific hours. Practical next steps are to collect local search/time data, monitor customer contact times, and test small changes to opening hours to match adviser availability with client demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
The ACC Alternative
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#32of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #32 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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