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The Advocate

Lawyer · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

The Advocate

Lawyer · Christchurch Centre, Christchurch

Where you stand#100of 216 lawyers
Overall health5.4/10across the eight areas

Going well

08Opening hours9.405Facebook page7.307Google search and traffic6.704Listings and social6.0

Where we can help

02Reviews4.401Google listing3.503Map positions1.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Advocate is an employment law practice based in Christchurch Central City offering NZ‑wide advice on unfair dismissal, personal grievances and other workplace issues. They state they deliver faster, lower‑cost employment advocacy than large firms and handle matters such as agreements, harassment, redundancy and disciplinary meetings.

The Advocate is an employment law firm located in Christchurch Central City that provides employment advice across New Zealand. They describe themselves as focused on employment matters and offer assistance with unfair dismissals, personal grievances and a range of workplace issues.

Services listed include employment agreements, personal grievances, unfair dismissal, sexual harassment, bullying, stress at work, restructuring, redundancy, trial periods and disciplinary meetings. The Advocate also notes ACC and other related matters in their wider practice descriptions.

Customer feedback shows mixed experiences. Several reviews praise helpful, reliable and patient staff and describe positive outcomes in employment and ACC matters. Other reviews raise concerns about communication, missed actions and dissatisfaction with case handling. Overall clients report both satisfactory and problematic interactions.

Locally, The Advocate presents as a Christchurch‑based employment specialist offering NZ‑wide advice at lower cost than larger firms, with a focus on resolving workplace disputes quickly. Prospective clients should expect a firm that highlights speed and affordability and a mix of customer experiences regarding communication and follow‑through.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Advocate's Google Business Listing shows a mostly complete profile with claimed status, a listed phone number and full address, but health remains below average. The most important findings are that the listing has control over details and visible business hours, while opportunities include adding a website link and a logo to boost credibility and visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Advocate
The Advocate✓✓
3.9 ★★★★★ (12)
Lawyer · Christchurch Centre3
Open 5 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

when you are needing legal advice on any employment issue. We provide advice on unfair dismissals, personal grievances and any other employment issue you may be facing. We are the premier employment advocates throughout New Zealand, The Advocate provides employment advice NZ wide without the large costs that big law firms charge. You can count on us to provide speedy resolution to your employment problem without the need to employ an expensive employment lawyer at huge rates. We provide employment advice on employment agreements, personal grievances, unfair dismissal's, sexual harassment, bullying, stress at work, restructuring, redundancy, trial periods and disciplinary meetings.

Google listingChristchurch lawyers · 216 businesses
You are #141 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Advocate shows a below-average health score on Google reviews (3.9/10), indicating significant room for improvement in customer engagement and review activity. The strongest signal is momentum in listing reviews and rating confidence, but the business has not yet engaged with any reviews through responses, which can erode trust and deter potential clients. The overall trend points to gradual growth if engagement and collecting more feedback are prioritised.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
The Advocate
OverviewReviewsPhotosAbout
3.9★★★★★12 reviews
5
4
3
2
12
phone call 3team 2emails 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #122 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Advocate shows very low overall health in Google Maps at 1.3 out of 10, indicating limited visibility across maps searches. The strongest performance is in several employment law related keywords such as "legal services in dallington" and "employment attorney in waltham," but overall rankings remain narrow. Focus is needed on improving both aggregate and suburb search presence to reach more potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
employment attorney
1Seen in 7 searches across Christchurch, top three in none
1
Edwards Sluiters5.0 ★ (2) · Lawyer
2
PB Employment Law4.9 ★ (88) · Lawyer
3
Kathryn Dalziel Barrister5.0 ★ (3) · Lawyer
4
McPhail Gibson & Zwart Ltd4.5 ★ (4) · Lawyer
↓
The Advocate2Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #182 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Advocate shows average overall health for social presence, with a 5.3/10. Facebook is the standout asset, while other platforms and directories lag. Immediate focus should be on expanding to missing channels and maintaining strong Facebook activity to support trust and discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Top Lawyers ListingWe can see your Top Lawyers Listing listing (https://toplawyers.co.nz/the-advocate-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.0Good
What customers seeWhere you rank
9:41
Gthe advocate christchurch centre
AllImagesMapsNews
Top Lawyersthe-advocate-christchurchThe Advocate | Top Lawyers✓
FacebooktheadvocatelawThe Advocate | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch lawyers · 216 businesses
You are #86 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokTop LawyersYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
facebook
theadvocatelaw✓
8 followers 2
Employment Advocate's with excellent win rates and knowledge about unfair dismissals throughout NZ.3
FollowMessage
🌐 theadvocate.co.nz✓
☎ +64 3-379 2429✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #59 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Advocate's on-page health is 4.9 out of 10, indicating average technical performance with room for improvement. Strengths include a valid favicon, adequate text content, an H1 tag, and a relevant title and meta description that describe the page content. Opportunities focus on on-page SEO scoring, title and meta description length, text-to-page size ratio, and page size optimization.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒theadvocate.co.nz✓✓
✓Favicon
1On-page score
2Separate sites linking to you
3Page title
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The site health for The Advocate shows an above-average score of 6.3 out of 10, indicating reasonable traffic but room to grow. The strongest near-term gains come from paid and organic activity, with notable opportunities to establish paid campaigns and improve top paid keywords, while continuing solid organic traffic growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
6.7Good
What customers seeWhere you rank
9:41
Glawyer redwood
AllMapsImagesShopping
321No ads from you on any search
www.saunders.co.nzSaunders and Co | Lawyers Christchurch
www.laneneave.co.nzLane Neave lawyers | New Zealand law firm
theadvocate.co.nzThe Advocate Law

We are a team of skilled and affordable advocates who can assist you across New Zealand. We have a track record of successful outcomes and satisfied clients. Read more

About 278 visits a month from search, across 49 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #71 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Advocate's opening hours show clear matches with weekday lunch and mid-morning demand in central Christchurch, notably Tuesday 12-1pm, Wednesday 12pm and Thursday 10-11am. However, several high-demand windows fall outside published hours - weekend afternoons and early Friday mornings - creating missed commercial opportunities. No low-demand open hours were flagged, so current opening times are not wasteful but could be extended selectively.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
The Advocate
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
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When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#100of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #100 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

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