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The Alibi Cosmetology

Name: The Alibi Cosmetology
Address: 310B Waterloo Rd, Hornby-Islington, christchurch, 8042, NZ
Rating: 1.9

Beauty salon · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report

Checked13 October 2026

Your marketChristchurch beauty · 570 businesses

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Executive summaryExclusive Marketbase business report

The Alibi Cosmetology

Beauty salon · Hornby-Islington, Christchurch

Where you stand#558of 570 beauty businesses

Overall health0.2/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01AddressYour listing carries an address, so the directions button works and Google can match you to searches for your suburb.

Where we can help

03Map positions2.7 02Reviews1.9 08Opening hours1.3 05Facebook page0.8 04Listings and social0.2 01Google listing0.1 07Google search and traffic0.0 06Your website-

How AI describes youMarketbase business report

What AI tells people about you

The Alibi Cosmetology is a beauty salon in Islington, Christchurch, offering cosmetology and beauty services. Located in the heart of Islington, it focuses on personalised care and a friendly client experience. The salon has an average five-star rating and is described by reviewers as welcoming and highly recommended by clients.

The Alibi Cosmetology is a cosmetology and beauty salon based in Islington, Christchurch. It presents itself as a local destination for general beauty and cosmetology services, serving clients from the surrounding suburbs of Christchurch.

Services at The Alibi are presented under the broad heading of cosmetology and beauty. Details supplied identify it as a salon offering beauty-related treatments and care; visitors can expect standard salon services typical of a cosmetology practice in a suburban setting.

Customer feedback for The Alibi Cosmetology indicates a consistently positive experience. The review snapshot shows an average five-star rating and reviewers describe the team as great people who are highly recommended. Themes from feedback suggest clients find the staff welcoming and the overall experience satisfactory.

Located in Islington, The Alibi Cosmetology is distinguished locally by its cosmetology focus and strong customer recommendation. For people seeking a neighbourhood beauty salon in Christchurch, it presents as a locally based option with a compact set of services and a reputation for friendly service.

ChatGPTGeminiGooglePerplexityClaude

Not quite right? Let's sort it

01Google listingMarketbase business report

Your Google listing

The Alibi Cosmetology shows a very low overall health on the Google Business Listing, at 0.0 out of 10, indicating significant gaps in basic listing data. The most important findings are the listing is not claimed and lacks a website link, phone number, and open status. Strength remains the complete address and a main image. This highlights the need to claim the listing and add essential details.

Strengths

✓
Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
✓
NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
✓
AddressYour listing carries an address, so the directions button works and Google can match you to searches for your suburb.

Top three opportunities

1
ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
2
WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
3
PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.

11 checks on your Google listing. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

Tiles © Esri

The Alibi Cosmetology

The Alibi Cosmetology1✓

Own this business?

5.0 ★★★★★ (1)

Beauty salon · Hornby-Islington✓

Directions No website 32

OverviewReviewsPhotosAbout

From the business

No description yet

Google listingChristchurch beauty · 570 businesses

You are #564 for your Google listing

See how to fix all 3 →

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Google SearchGoogle MapsBusiness Profile

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02ReviewsMarketbase business report

Your reviews

The Alibi Cosmetology shows a low overall health score for Google reviews, with room to improve engagement and volume. The key achievement is a top-quart star rating, indicating strong customer satisfaction. The most important opportunities are boosting response rate, increasing total reviews, and continuing to deliver excellent experiences to lift confidence and rating further.

Strengths

✓
Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

1
Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
2
Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
3
Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.

4 checks on your reviews. You're seeing all of them.

Room to grow

What customers see Where you rank

9:41

The Alibi Cosmetology

OverviewReviewsPhotosAbout

5.0★★★★★1 review 3

1✓

1How far your rating and your review count together can be trusted

Google reviewsChristchurch beauty · 570 businesses

You are #464 for your Google reviews

See how to fix all 3 →

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Google reviewsBusiness Profile

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03Map positionsMarketbase business report

Where you show up on the map

The Alibi Cosmetology shows low overall health in Google Maps, with a 2.4 out of 10 score. This indicates limited visibility, but there are clear opportunities to improve in both aggregate and borough maps results. Top keywords show the salon ranking well for Hei Hei and Hornby-Islington queries, suggesting effort should focus on reinforcing local relevance while expanding coverage in the suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

1
Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2
Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.

2 checks on your map positions. You're seeing both.

Room to grow

What customers see Where you rank

9:41

1234Tiles © Esri

beautician

1Seen in 2 searches across Christchurch, top three in none

Skyhawk Beauty5.0 ★ (17) · Beauty salon

Little Beauty Bar5.0 ★ (60) · Beauty salon

Trends Hair Beauty and Nails4.7 ★ (104) · Beauty salon

Simply Beauty Christchurch4.7 ★ (175) · Beauty salon

↓

The Alibi Cosmetology2Further down, below the first results

Map positionsChristchurch beauty · 570 businesses

You are #419 for map positions

See how to fix both →

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Google Maps

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04Listings and socialMarketbase business report

Where customers find you

The Alibi Cosmetology shows a very low overall health score for social presence, with notable strength in Facebook and Fresha directory visibility. Key findings include an active Facebook presence that commands a high trust score and a directory listing on Fresha that helps attract clients beyond the main profile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
2
Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
3
Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.

14 checks on your listings and social. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

Gthe alibi cosmetology hornby-islington

AllImagesMapsNews

Freshalp/en/bt/beauty-salons/in/nz-christchurch/hornbyFound through search, not linked from anything you own

FacebookthecosmeticclinichornbyThe Alibi Cosmetology | Facebook1

InstagramNo account found2

TiktokNo account found3

YellowNo listing found

Listings and socialChristchurch beauty · 570 businesses

You are #561 for listings and social

See how to fix all 3 →

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GoogleFacebookInstagramTikTokFreshaYour website

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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.

9 checks on your Facebook page. You're seeing 1 of them.

Room to grow

What customers see Where you rank

9:41

facebook

the alibi cosmetology hornby-islington

We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1

Facebook pageChristchurch beauty · 570 businesses

You are #526 for your Facebook page

See how to fix it →

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Facebook

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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
2
Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
3
Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.

3 checks on your website. You're seeing all of them.

Room to grow

What customers see Where you rank

9:41

🔒google.com132

Your websiteChristchurch beauty · 570 businesses

See how to fix all 3 →

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Your websiteGoogle Search

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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.

0 checks on your search and traffic. You're seeing all of them.

Room to grow

What customers see Where you rank

9:41

AllMapsImagesShopping

No ads from you on any search

The Alibi CosmetologyNot in these results

Google search and trafficChristchurch beauty · 570 businesses

You are #266 for Google search and traffic

See how to keep it that way →

Free for 7 days. Rather we did it? Do it for me

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Google SearchGoogle Maps

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08Opening hoursMarketbase business report

Your hours against demand

The Alibi Cosmetology has no published opening hours, so alignment with local demand cannot be confirmed. With no recorded hours, there is no identified strong alignment with peak search times. This absence likely means missed opportunities during city-level peak windows and prevents detecting any inefficiencies from being open during low-demand periods. Adding hours will unlock clearer, actionable insights.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.

1 check on your opening hours. You're seeing it.

Room to grow

What customers see Where you rank

9:41

The Alibi Cosmetology

OverviewReviewsPhotosAbout

Hours

No opening hours listed1

Opening hoursChristchurch beauty · 570 businesses

You are #496 for opening hours

See how to fix it →

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Your listed hoursWhen people search

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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#558of 570 Christchurch beauty businesses

9:41

Christchurch beautyOverall · 570 businesses

You are #558 overall

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