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The Bare Essentials

Beauty salon · Avonside, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Bare Essentials

Beauty salon · Avonside, Christchurch

Where you stand#372of 570 beauty businesses
Overall health3.5/10across the eight areas

Going well

01Google listing8.007Google search and traffic6.2

Where we can help

05Facebook page4.903Map positions3.308Opening hours3.004Listings and social2.702Reviews1.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Bare Essentials is a home studio in Avonside, Christchurch, run by Wendy, a massage and beauty therapist. She offers personalised massages to ease tension and reduce stress, alongside facials, waxing and seasonal treatments. As a DoTerra Wellness Advocate she includes therapeutic-grade essential oils and runs midweek specials for clients seeking relaxation and targeted skincare.

The Bare Essentials is a home-based beauty and wellness studio in Avonside, Christchurch, run by Wendy, a massage and beauty therapist. The studio offers a calm, personalised setting for treatments that combine therapeutic touch with focused beauty care.

Services include tailored massages designed to ease tension and restore balance, luxurious facials and expert waxing. The practice lists seasonal options such as a cinnamon salt scrub and massage for autumn and operates midweek specials on certain days. Wendy also promotes therapeutic-grade essential oils as a DoTerra Wellness Advocate.

Clients can expect a compassionate, attentive approach described on the studio website, with emphasis on skillful hands and healing touch. Treatments are presented as personalised experiences that aim to rejuvenate the senses, reduce stress and enhance natural beauty. The home studio setting and one-on-one appointments are positioned to create a relaxed, restorative visit.

Locally, The Bare Essentials is distinguished by its small-scale, home-studio approach in Avonside, a mix of massage and beauty services, and the use of DoTerra essential oils. Midweek specials and seasonal treatments provide options for regular clients and those seeking occasional pampering in a quieter, personalised environment.

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01Google listingMarketbase business report

Your Google listing

The Bare Essentials shows a healthy Google Business Listing with a high health score of 8.6 out of 10. Core details are complete, including a verified claimed listing, an open status, a website link and a phone number. The strongest current strengths are the verified control over listing information and accessible contact options for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
The Bare Essentials
1
The Bare Essentials✓✓
0.0 ★★★★★ (0)
Beauty salon · Avonside3
Open 3 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Meet Wendy, a skilled massage and beauty therapist known for her healing touch and compassionate care. With years of experience, she customizes each massage to ease tension, reduce stress, and restore balance. Wendy’s warm, attentive approach ensures every session is a journey to relaxation and renewal. She also offers a range of beauty services, from luxurious facials to expert waxing, all designed to help you look and feel your best. As a knowledgeable DoTerra Wellness Advocate, Wendy is passionate about sharing the benefits of therapeutic-grade essential oils.

2
Google listingChristchurch beauty · 570 businesses
You are #117 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Bare Essentials shows a very low health score in Google reviews, indicating potential trust issues with new customers. The most important findings are: no review responses yet, and an absence of established star rating. Encouraging happy clients to leave feedback and starting consistent responses will help build credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
The Bare Essentials
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch beauty · 570 businesses
You are #502 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Bare Essentials shows a below-average health score of 3.3 out of 10 for Google Maps search visibility. The strongest opportunity is improving aggregate map visibility across city-wide queries while continuing to build the local borough presence. Top keywords indicate solid visibility for beauty and waxing services in Avonside, with room to grow in adjacent suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Seen in 1 search across Christchurch, top three in none
1
Lumina Beauty5.0 ★ (10) · Beauty salon
2
Beyouty & Co.5.0 ★ (103) · Beauty salon
3
Glam Nails and Spa by Yoshani5.0 ★ (5) · Beauty salon
4
Glamour Nail & Eyelashes5.0 ★ (25) · Beauty salon
↓
The Bare Essentials2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #385 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Bare Essentials shows a below-average health score of 3.4 out of 10 for social and directory presence, indicating room for improvement in reach and trust. Key strengths include a very high-trust Facebook profile and a well-placed Fresha presence that helps attract bookings.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/the-bare-essentials-christchurch-31-holland-street-ixan8yw2) found via: Google search results, Your website.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/the_bare_essentials) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gthe bare essentials avonside
AllImagesMapsNews
Freshathe-bare-essentials-christchurch-31-holland-street-ixan8yw2The Bare Essentials | Fresha✓
Facebook100043243182938The Bare Essentials | Facebook✓
Infobelthe_bare_essentialsThe Bare Essentials | Infobel✓
Instagrambare_essentials__The Bare Essentials | Instagram1
LinkedInwendy-day-5763a9baThe Bare Essentials | LinkedIn
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #419 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaInfobelLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
facebook
people1
494 followers 2
The Bare Essentials is a Beauty Therapy and Massage business specializing in waxing, eye enhancement, facials and massage. Come and treat yourself today
FollowMessage
★ 12 reviews · recommended 3
🌐 thebareessentials.nz✓
☎ +64 27 251 7433✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #289 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Bare Essentials shows an above-average on-page health overall, with a 6.9 out of 10. Strengths include a valid favicon and a clear H1 tag, plus a strong, relevant title tag and meta description. Opportunities focus on refining title and meta description lengths, improving text-to-page size balance, and reducing render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thebareessentials.nz✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3Page title
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Bare Essentials' website traffic health sits at 6.1 out of 10, which is above average for the local market. This indicates solid visitor volume and keyword footprint, with room to improve paid activity and conversions. Key findings show no clear paid spend or paid traffic yet, while organic metrics are already above the bottom quartile and improving.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.2Good
What customers seeWhere you rank
9:41
Gbeautician avonside
AllMapsImagesShopping
2No ads from you on any search
www.thebareessentials.nzThe Bare Essentials

Waxing · Eyes, Hand & Feet · Specials. HOME STUDIO. Located in Avonside Christchurch 8061. New Zealand. GET IN TOUCH. 027 251 7433 [email protected]. Read more

www.fresha.comGloucester Cottage Day & Medi Spa - Christchurch
31About 10 visits a month from search, across 13 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #219 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Bare Essentials has a narrow fit between opening hours and local demand: all 25 well-aligned peak hours are midweek afternoons and late afternoons, but 52 popular hours remain closed, mostly on Saturdays and a Tuesday morning. No open hours fall in low-demand windows, so inefficiency from being open at quiet times is not an issue. Adjusting a few weekend and morning slots could capture more customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.0Room to grow
What customers seeWhere you rank
9:41
The Bare Essentials
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10:30am-7pm
Wednesday10am-6:30pm
Thursday11am-7pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #399 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#372of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #372 overall
Open my free 7 days →
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