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The Barking Barber

Pet groomer · Selwyn District North, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

The Barking Barber

Pet groomer · Selwyn District North, Christchurch

Where you stand#36of 79 pet grooming businesses
Overall health5.5/10across the eight areas

Going well

04Listings and social9.407Google search and traffic6.8

Where we can help

08Opening hours5.601Google listing2.702Reviews1.305Facebook page1.203Map positions0.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Barking Barber is a boutique dog grooming salon in West Melton offering calm, one-to-one grooms. Owner Kerryn Steel provides a cosy, low-stress experience and operates a pick-up and drop-off service for Preston Downs, Gainsborough and Wilfield subdivisions for $15. The salon is run with individual attention and familiar canine company, including a resident Shih Tzu receptionist.

The Barking Barber is a boutique dog grooming salon based in West Melton, Christchurch. Owner Kerryn Steel runs a one-to-one grooming model designed to provide calm, cosy care for dogs in a relaxed setting.

Services focus on individual grooms delivered in a low-stress environment. The salon describes a commitment to one-on-one attention and mentions training linked to experienced industry figures. A pick-up and drop-off service is available for Preston Downs, Gainsborough and Wilfield subdivisions for $15.

Customers tend to experience calm, personalised care and stress-free grooms, reflected in consistently high review ratings. The salon operates with an emphasis on dedicated attention; the website notes a resident Shih Tzu receptionist as part of the local character and mentions the owner's background and training.

Locally, The Barking Barber is distinguished by its boutique, one-on-one approach, the convenience of a suburban pickup and drop-off route, and a focus on creating a soothing atmosphere for dogs. Clients looking for a quiet, individualised groom in West Melton are likely to find an option tailored to dogs that benefit from focused, low-stress handling.

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01Google listingMarketbase business report

Your Google listing

The Barking Barber shows a below-average Google Business health score, with notable gaps in phone contact, branding and ongoing photo updates. Strengths include a verified, claimed listing with a complete address and a functional website link, plus an open-for-business status that communicates availability to customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Barking Barber
3
The Barking Barber✓✓
5.0 ★★★★★ (1)
Pet groomer · Selwyn District North
Open 5 days ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Boutique dog grooming salon. At The Barking Barber your dog will experience a calm and quiet one on one groom. The Barking Barber offers a pick up and drop off service for Preston Downs, Gainsborough and Wilfield subdivisions for $15, ideal if you work in town!

Google listingChristchurch pet grooming · 79 businesses
You are #58 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Barking Barber shows a very low health score for Google reviews, with room for steady gains. The strongest sign is a top-10% star rating, indicating high customer satisfaction. Key focus should be on increasing reviews and starting public responses to reviews to build trust and drive continued referrals.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.3Room to grow
What customers seeWhere you rank
9:41
The Barking Barber
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch pet grooming · 79 businesses
You are #69 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Barking Barber shows very low overall Google Maps health, with a 1.2 out of 10. This indicates limited visibility across maps searches, but two positives stand out: the borough presence has climbed from the bottom 25%, and there are top-ranking branded terms like pet groomer in selwyn district north, christchurch, new zealand. Focus remains on small, steady gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
0.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
pet groomer
1Top three for "pet groomer" in 1 suburb, seen in 1
1
Bella Pet Grooming Salon4.9 ★ (157) · Pet groomer
2
The Barking Barber25.0 ★ (1) · Pet groomer
3
Shampoodle5.0 ★ (45) · Pet groomer
4
Choyer Grooming4.9 ★ (10) · Pet groomer
Map positionsChristchurch pet grooming · 79 businesses
You are #74 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Barking Barber's social presence shows a very high overall health score, indicating strong visibility and trust across platforms. The most notable strengths are outstanding Instagram, Facebook, and TikTok profiles, plus a Neighbourly listing that supports local discovery. The main opportunity is to broaden directory presence on several platforms to further increase reach for local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Gthe barking barber selwyn district north
AllImagesMapsNews
Facebook61566061127808The Barking Barber | Facebook✓
Instagramthe_barking_barbersThe Barking Barber | Instagram✓
Neighbourlypet-grooming/canterbury-region/selwynThe Barking Barber | Neighbourly2
Tiktok@the.barking.barbeThe Barking Barber | Tiktok✓
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #6 for listings and social
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GoogleFacebookInstagramTikTokNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people2
184 followers 1
Dog groomer servicing West Melton and surrounding areas
FollowMessage
★ 1 reviews · recommended 3
🌐 thebarkingbarber.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #70 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Barking Barber shows a solid on-page SEO health with a score of 7.3 out of 10, indicating overall strength but room for targeted improvements. The most important findings: a valid favicon and strong, relevant title and meta description help visibility, and fast load times under 3 seconds. Key gaps remain in meta description presence in some areas and mixed content issues.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thebarkingbarber.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch pet grooming · 79 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Barking Barber shows a solid overall health of 6.7 out of 10 for website traffic, indicating above-average performance compared with local peers. The strongest finding is solid organic traffic value, with room to improve paid traffic through targeted campaigns. A secondary point is the growing organic traffic total, suggesting improved keyword focus and navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.8Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
The Barking BarberNot in these results
31About 54 visits a month from search, across 30 searches
Google search and trafficChristchurch pet grooming · 79 businesses
You are #26 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Barking Barber's hours partially match local demand: several weekday afternoons - notably Tuesday 3-4pm, Wednesday and Thursday 3-4pm - are open during strong search peaks, showing good alignment. However, closing during high-demand slots on Wednesday 5pm and Sunday late morning to early afternoon (11am-1pm) leaves clear missed opportunities. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.6Room to grow
What customers seeWhere you rank
9:41
The Barking Barber
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch pet grooming · 79 businesses
You are #35 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#36of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #36 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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