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The Beautician by Belle

Hair salon · Rangiora North West, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

The Beautician by Belle

Hair salon · Rangiora North West, Christchurch

Where you stand#467of 498 hair salons & barbers
Overall health0.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Beautician By Belle is a beauty therapy salon in the Arlington neighbourhood of Rangiora, North Canterbury. Offering a range of skin and beauty treatments, the salon focuses on facials, waxing, massage and specialised brow, lash and nail services. Clients can expect a welcoming, hands-on approach from trained therapists and a focus on skin health.

The Beautician By Belle operates in Arlington, Rangiora, serving North Canterbury as a local beauty therapy salon. It presents itself as a home for skin health and beauty, staffed by trained and qualified therapists who aim to provide a friendly and inviting atmosphere.

Services cover a broad range of beauty therapy as described on the salon's web content and reviews. Offerings include luxury facials, massage and waxing, alongside brow and lash work, pedicures and tanning services. The salon states a holistic approach to skin with advanced actives and personalised treatment guidance.

Customers frequently note positive experiences with the team, mentioning welcoming service, attentive therapists and satisfaction with treatments such as eyebrows, lashes, face wax and pedicures. Reviews also highlight use of high-quality products and generally reasonable pricing, with clients indicating they return after favourable visits.

Locally, The Beautician By Belle is positioned as a hands-on beauty therapy provider focused on skin health and client comfort. Practical features that distinguish the salon include trained therapists, a holistic treatment philosophy and an emphasis on creating a relaxed, nurtured experience for customers in the Rangiora area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The health of The Beautician By Belle on Google Business Listing is very low, indicating significant gaps in the profile. The most important findings are that the listing is not yet claimed and lacks a website link, a full description, photos, and a logo, which limits visibility and trust among potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
9:41
Tiles © Esri
The Beautician by Belle1✓
Own this business?
5.0 ★★★★★ (2)
Hair salon · Rangiora North West
Open 6 days · late Tue ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #444 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Beautician By Belle shows a very low overall health score on Google reviews, with room to improve engagement and volume. The strongest current asset is a top-tier star rating that places the business in the top decile for customer satisfaction. The next priority is to start replying to reviews to boost trust and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.5Room to grow
9:41
The Beautician by Belle
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #424 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Beautician By Belle shows very low visibility on Google Maps, with a health score of 0.0 out of 10. This limits local discoverability, especially beyond Rangiora. The strongest opportunities lie in improving overall Google Maps presence and ensuring the suburb/borough listing matches queried spellings to maximise rankings for key beauty-related searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.1Room to grow
9:41
1234Tiles © Esri
1Seen in 4 searches across Christchurch, top three in none
1
My Beauty Treat5.0 ★ (27) · Hair salon
2
Brows n Beauty5.0 ★ (84) · Hair salon
3
KH Health & Beauty4.8 ★ (103) · Hair salon
4
Absolute Beauty Therapy Clinic4.7 ★ (53) · Hair salon
↓
The Beautician by Belle2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #492 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Beautician By Belle shows a healthy overall health score of 7.8 out of 10, indicating solid visibility with room to strengthen select directories and social profiles. The strongest current strengths are an outstanding Instagram presence and an outstanding Facebook profile, both driving engagement and trust. Opportunities include completing Yellow Directory details, adding a NoSecretSalon listing, and establishing a TikTok profile where appropriate for reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.4Room to grow
9:41
Gthe beautician by belle rangiora north west
AllImagesMapsNews
Freshathe-beaute-room-east-belt-rangiora-znZaxMThe Beautician by Belle | Fresha
FacebookkhhealthandbeautyThe Beautician by Belle | Facebook1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #480 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
9:41
facebook
the beautician by belle rangiora north west
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page health for The Beautician By Belle is very high, with a 9.9 out of 10 score. The site already has strong meta description, title tag, and HTTPS security, and the favicon is present. The remaining focus should be on small speed and structure refinements to lift from the top of the bottom quartile for faster load and clearer headings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
Gthe beautician by belle website
AllMapsImagesNews
Google Mapsgoogle.com › mapsThe Beautician by Belle - Rangiora North West, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Beautician By Belle's website shows a healthy traffic outlook, with an overall health score of 8.2 out of 10. Organic traffic value is mid-range and organic total traffic sits in the 50-75% local band, indicating solid visibility. Key opportunities focus on initiating paid traffic and improving paid coverage while continuing organic growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Beautician by BelleNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Beautician By Belle's opening hours mostly align with local demand: 43 well-aligned peak hours versus 28 missed high-demand hours and no low-demand open hours. Strong alignment appears midweek during Tuesday 11am-1pm (pop 65) and Tuesday 2pm and Wednesday 12pm. Missed opportunities cluster at Saturday midday and Monday 12pm when customer searches are higher than the salon's published hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.5Room to grow
9:41
The Beautician by Belle
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday8:30am-8pm
Wednesday8:30am-6pm
Thursday9am-6pm
Friday9am-5pm
Saturday8:30pm-12am
Sunday12am-3pm
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #326 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#467of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #467 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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