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The Beauty Studio

Beauty salon · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Beauty Studio

Beauty salon · Halswell, Christchurch

Where you stand#369of 570 beauty businesses
Overall health3.5/10across the eight areas

Going well

03Map positions8.8

Where we can help

02Reviews5.408Opening hours4.305Facebook page2.501Google listing2.404Listings and social1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Beauty Studio in Halswell, Christchurch offers facials, massage, waxing and brow services. The salon is run by Emily and is described by clients as welcoming and professional. Customers note careful, sensitive waxing and detailed brow work. Consistently high ratings reflect a focus on personalised care and attention to client comfort.

The Beauty Studio is a beauty salon in Halswell, Christchurch offering facials, massage, waxing and brow services. The practice centres on a range of standard salon treatments delivered from a local Halswell location.

Services include professional facials, therapeutic massage, waxing and eyebrow shaping. The listing highlights brows as a specific focus alongside traditional waxing options; one review mentions the use of sensitive wax for clients with reactive skin. Treatments are delivered by a single practitioner, Emily, who is identified by clients in reviews.

Clients describe a consistently welcoming and comfortable experience. Reviews emphasise attentive, knowledgeable service and note that Emily takes time to ensure each treatment is right for the client. Multiple comments highlight brow transformations and professional, friendly care across different services, and the overall tone of feedback reflects high satisfaction.

Locally, The Beauty Studio is characterised by personalised appointments, careful waxing practices and detailed brow work. The combination of facials, massage and brow-focused services at a Halswell location makes it a neighbourhood option for clients seeking attentive, small-scale salon care.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Beauty Studio's Google listing shows a below-average health score, reflecting gaps in key fields. Overall health is 3.0 out of 10, indicating room for improvement. Current strengths include a claimed listing, clear business title, accurate open-status, verified phone number, and full address. Notable opportunities focus on adding a website link and expanding the description and photos to lift listing performance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Beauty Studio
3
The Beauty Studio✓✓
5.0 ★★★★★ (52)
Beauty salon · Halswell
Open 4 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Facials | Massage | Waxing | Brows

2
Google listingChristchurch beauty · 570 businesses
You are #433 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Beauty Studio shows a mixed health signal in Google reviews, with a 5.1/10 health score indicating room for improvement despite strong customer satisfaction. The top achievement is a stellar star rating placing it in the top 10% for customer happiness. A key ongoing opportunity is to begin replying to reviews to build trust with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
5.4Room to grow
What customers seeWhere you rank
9:41
The Beauty Studio
OverviewReviewsPhotosAbout
5.0★★★★★52 reviews 2
5
4
3
2
1✓
knowledgeable staff 16relaxing atmosphere 8relaxing studio 7eyebrow shaping 6dermaplaning 3mini facial 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #263 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Beauty Studio shows a very high Google Maps health score of 9.2 out of 10, indicating strong visibility in maps searches. The top findings include outstanding ranking for key local terms such as 'eyelash salon in halswell' and 'beautician in halswell,' reflecting solid brand presence in Halswell. Suburb-level results also sit in the top quartile, suggesting room to tighten the listing for even more local reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.8Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Top three for "beautician" in 2 suburbs, seen in 8
1
Nana Zhang Beauty & Makeup5.0 ★ (48) · Beauty salon
2
The Beauty Studio25.0 ★ (52) · Beauty salon
3
Regal Beauty5.0 ★ (131) · Beauty salon
4
Halo Beauty5.0 ★ (238) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #70 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Beauty Studio shows an overall health score of 5.5 out of 10, indicating average presence across social platforms and directories. The strongest current asset is a very high trust Facebook profile, which supports credible local engagement. An established Fresha listing also helps visibility, while opportunities lie in weak TikTok links and missing LinkedIn and Fresha activity.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gthe beauty studio halswell
AllImagesMapsNews
FacebookThe-Beauty-Studio-100093598050280The Beauty Studio | Facebook✓
Wedding Guidethe-beauty-parlourThe Beauty Studio | Wedding Guide
Freshalp/en/bt/eyebrows-and-lashes/in/nz-christchurch/halswellFound through search, not linked from anything you own
Tiktok@christchurchgalThe Beauty Studio | Tiktok2
Instagramthebeautystudio_emilyThe Beauty Studio | Instagram1
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #494 for listings and social
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GoogleFacebookInstagramTikTokWedding GuideFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
8 checks on your Facebook page. You're seeing 6 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
facebook
people2
88 followers 1
FollowMessage
★ 1 reviews · recommended 3
🌐 thebeautystudiochch.gettimely.com
☎ +64 27 590 6437✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #425 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Beauty StudioNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Beauty Studio's opening hours show clear strengths at mid-week late afternoons and Saturday early afternoons, matching local demand peaks. However, several Tuesday late‑morning and early‑afternoon peaks are missed while total weekly open hours are relatively low. With 32 hours open and 45 missed high‑demand hours, modest adjustments around Tuesday late mornings and Saturday afternoons could improve commercial opportunity without adding inefficient low‑demand time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.3Room to grow
What customers seeWhere you rank
9:41
The Beauty Studio
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday10am-6:30pm
Thursday10am-6:30pm
Friday10am-6:30pm
Saturday10am-3pm
SundayClosed
Popular times Sunday · Halswell
9a10a11a12p1p2p3p4p5p6p7p
When people in Halswell look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #328 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#369of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #369 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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