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The Big Grin Orthodontists and Dental Clinic

Orthodontist · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

The Big Grin Orthodontists and Dental Clinic

Orthodontist · Northcote-Papanui, Christchurch

Where you stand#85of 210 dentists
Overall health6.0/10across the eight areas

Going well

08Opening hours7.107Google search and traffic6.0

Where we can help

04Listings and social5.505Facebook page4.402Reviews3.801Google listing3.103Map positions2.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Big Grin Orthodontists and Dental Clinic in Papanui, Christchurch provides specialist orthodontic and general dental care for families across Canterbury and the West Coast. The locally owned clinic offers tailored orthodontic solutions and comprehensive dentistry, delivered by a team that patients describe as friendly and supportive, with experience treating children and patients with dental anxiety.

The Big Grin Orthodontists and Dental Clinic is a locally owned dental practice based in Papanui, Christchurch, serving families across Canterbury and the West Coast. It presents itself as a combined orthodontic and dental service, offering both specialist orthodontic care and general dentistry from one location.

Services focus on orthodontics and comprehensive dental care. The clinic states it provides specialist orthodontic treatment with tailored solutions aimed at confident, healthy smiles, alongside dentistry delivered with empathy and attention to long-term oral health. The team includes dentists, hygienists and orthodontic specialists who work together to plan and deliver care.

Customer feedback highlights a friendly, helpful team and positive experiences with children receiving braces. Review themes indicate a welcoming, professional environment, staff described as caring and capable of putting nervous patients at ease. Cleanliness and organisation are noted, and families feature frequently among clients mentioned in reviews.

What distinguishes The Big Grin locally is the combination of orthodontic specialists and general dental services under one locally owned practice in Papanui, alongside a patient-focused approach that emphasises personalised care and a supportive team. This mix of specialist treatments, family-friendly service and attention to patient comfort is central to how the clinic presents itself to the Christchurch community.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for The Big Grin Orthodontists and Dental Clinic shows a below-average health score of 3.2 out of 10, indicating room for significant improvement in profile completeness and engagement. Key strengths include ownership control, a visible listing title, open-for-business status, and a website link, plus a phone number for direct contact. Focus on describing services and value to drive interest.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Big Grin Orthodontists and Dental Clinic
2
The Big Grin Orthodontists and Dental Clinic✓✓
4.5 ★★★★★ (21)
Orthodontist · Northcote-Papanui
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch dentists · 210 businesses
You are #145 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Big Grin Orthodontists and Dental Clinic shows a below-average health score of 3.9 out of 10 for Google reviews, indicating room for improvement in local perception. The two key findings are: a growing, but still modest, total review count and improving star rating as the clinic works on customer experience, with ongoing engagement needed in review responses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
The Big Grin Orthodontists and Dental Clinic
OverviewReviewsPhotosAbout
4.5★★★★★21 reviews
5
4
3
2
13
friendly staff 3team 3location 2dental care 2
2How far your rating and your review count together can be trusted
B
Brian W.★ · 4 years ago

My 11 year old son was seen by Joseph for his initial "free" Orthodontic consultation, on March 11th. X-rays were taken. Joseph did a lot of out loud thinking and tended towards the worst case scenario end of the spectrum, in terms of favou...

Response from the owner1

Thank you for your feedback regarding your experience at The Big Grin practice. We have taken this on board and are currently assessing our processes. We would like to offer our sincerest apologies...

Google reviewsChristchurch dentists · 210 businesses
You are #130 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Big Grin Orthodontists and Dental Clinic shows a low overall health in Google Maps performance, with a 2.0 out of 10. This signals limited visibility across maps searches, including in the borough. Top opportunities focus on improving aggregate visibility and boosting local presence in the Papanui Christchurch area to capture more local searches for orthodontic services.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
1Top three for "orthodontist" in 3 suburbs, seen in 55
1
Northcote Dental Clinic5.0 ★ (27) · Orthodontist
2
Langdons Dental4.9 ★ (10) · Orthodontist
3
Redwood Family Dentists5.0 ★ (1) · Orthodontist
4
Mark Kum Orthodontist4.9 ★ (93) · Orthodontist
↓
The Big Grin Orthodontists and Dental Clinic2Further down, below the first results
Map positionsChristchurch dentists · 210 businesses
You are #159 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health of The Big Grin Orthodontists and Dental Clinic's citations and social presence stands at 6.1 out of 10, indicating above-average presence. Notable findings include a very strong Facebook profile and an up-to-date Neighbourly listing; opportunities exist to add active Instagram, TikTok, LinkedIn, GrabOne, and Neighbourly enhancements to broaden reach and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/the-big-grin) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Gthe big grin orthodontists and dental clinic northcote-papanui
AllImagesMapsNews
Healthpointthe-big-grinThe Big Grin Orthodontists and Dental Clinic | Healthpoint✓
FacebookThe-Big-Grin-100057565684840The Big Grin Orthodontists and Dental Clinic | Facebook✓
Dentist NZthe-big-grin-orthodontistsThe Big Grin Orthodontists and Dental Clinic | Dentist NZ
Neighbourlythe-big-grin-orthodontistsThe Big Grin Orthodontists and Dental Clinic | Neighbourly
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #95 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointDentist NZNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
facebook
people1
575 followers
Orthodontic and Dental Services3
FollowMessage
★ 1 reviews · recommended 2
🌐 thebiggrin.co.nz✓
☎ +64 3-358 5079✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #119 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The Big Grin Orthodontists and Dental Clinic shows strong on-page SEO health with a score of 7.9 out of 10. Key strengths include a valid favicon, a relevant meta description, a compact page under 256KB, an SEO-friendly URL, and secure HTTPS content. An opportunity lies in fine-tuning the meta description and title tag to hit ideal character ranges for even better readability and search impact.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thebiggrin.co.nz✓3
✓Favicon
✓Page file size
1On-page score
2Separate sites linking to you
Your websiteChristchurch dentists · 210 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Big Grin Orthodontists and Dental Clinic's website shows moderate overall health in traffic and paid activity, with room to improve paid and organic visibility. Key finds include no measurable paid traffic yet and mid-range organic traffic value, suggesting opportunities to refine content, optimise landing pages, and start targeted paid campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.0Good
What customers seeWhere you rank
9:41
Gdentist rolleston south west
AllMapsImagesShopping
21No ads from you on any search
www.facebook.comRolleston Dental Centre
www.selwyndental.co.nzDental Implants Christchurch - Selwyn Dental - The Implant ...
thebiggrin.co.nzWest Melton Is Getting a Dedicated Dental Clinic

25 May 2026 — The Big Grin is bringing a dedicated dental clinic to West Melton, just 12 minutes from Rolleston. Opening August 2026, serving families ...

www.gedental.nzLocations >
3About 310 visits a month from search, across 39 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #85 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

The clinic's published hours align well with weekday peak demand but miss a key weekend window. Most high-demand weekday hours fall within current opening times, especially mid-morning and mid-afternoon on Tuesday and Wednesday. However, the clinic is closed during several popular Saturday hours when local searches are relatively strong. No low-demand open hours were identified, so weekend adjustments could add revenue without creating obvious inefficiencies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.1Good
What customers seeWhere you rank
9:41
The Big Grin Orthodontists and Dental Clinic
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Tuesday · Northcote-Papanui
8a9a10a11a12p1p2p3p4p
When people in Northcote-Papanui look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #61 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#85of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #85 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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