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The Chopping Block

Barber shop · Richmond (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

The Chopping Block

Barber shop · Richmond (Christchurch City), Christchurch

Where you stand#284of 498 hair salons & barbers
Overall health4.3/10across the eight areas

Going well

01Google listing6.704Listings and social6.508Opening hours6.3

Where we can help

02Reviews4.603Map positions4.005Facebook page2.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Chopping Block is a barber shop on North Avon Road in Richmond, Christchurch. They specialise in men's haircuts and beard care, combining craftsmanship with a comfortable, inviting atmosphere. Regular customers note a friendly, upbeat vibe and a barber named Mac who is known for his skill and good way with young clients.

The Chopping Block is a barber shop located on North Avon Road in Richmond, Christchurch. It presents itself as a place focused on men's haircuts and beard care, operating in an inviting and professional atmosphere.

Services centre on traditional barbering for men, including haircuts and beard grooming. The listing emphasises craftsmanship and comfort; the team describe their space as welcoming and professional, with an emphasis on skilled, client-focused barbering.

Customers often mention a positive, upbeat vibe in reviews, noting friendly service and a welcoming environment. Several reviews single out a barber named Mac for his skill, professionalism and ability with young clients, and customers describe the atmosphere as fun, relaxed and well suited to families as well as individuals seeking routine grooming.

Locally, The Chopping Block is positioned as a neighbourhood Richmond barbershop that combines practical barber services with a social, family-friendly environment. Its focus on men's hair and beard care, plus the recurring customer praise for a personable barbering team and a relaxed shop vibe, helps define its presence in the Christchurch community.

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01Google listingMarketbase business report

Your Google listing

The Chopping Block shows good overall health on its Google Business Listing, with a 7.8 out of 10. The listing has strong basics like a verified claim, a usable website link and a visible phone number. Key achievement areas include an open-for-business status and a claimed listing, while photo updates and a richer description are still improving to boost local standing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
6.7Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Chopping Block
2
The Chopping Block✓✓
5.0 ★★★★★ (27)
Barber shop · Richmond (Christchurch City)3
Open 5 days · late Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At The Chopping Block, we combine craftsmanship with comfort. Conveniently situated on North Avon Road in Richmond, Christchurch, our barbers specialise in men’s haircuts and beard care, all delivered in an inviting and professional atmosphere

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #166 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Chopping Block shows solid online health with a moderate overall score and strong customer satisfaction. Key findings include a top-10% Google star rating and steady growth in review count, alongside improving owner responses. The main opportunity is to increase engagement by replying to more reviews, while continuing to build the review base and maintain rating confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
4.6Room to grow
What customers seeWhere you rank
9:41
The Chopping Block
OverviewReviewsPhotosAbout
5.0★★★★★27 reviews 2
5
4
3
2
1✓
mac 5yarn 4trim 3craft 2chat 2
3How far your rating and your review count together can be trusted
C
Callum A.★★★★★ · a year ago

Mac loves a good yarn. And a added bonus is you get fresh cut that looks mint. He's also cheaper then most of the barber shops around with better results. Always fast and on time with a tidy shop. If you get there early have you browse of...

Response from the owner1

Bloody legend, Appreciate the support and feedback man!

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #268 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Chopping Block's Google Maps health sits at 3.5 out of 10, indicating below-average visibility. The strongest opportunities lie in improving aggregate map rankings and boosting local, borough-level presence. Current top keywords show solid performance for "barber shop" queries in several nearby areas, suggesting a foundation to build on with targeted local optimisations.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
2Top three for "barber shop" in 1 suburb, seen in 7
1
Falcons Barbershop Christchurch CBD5.0 ★ (70) · Barber shop
2
LadsLounge And Beauty5.0 ★ (1) · Barber shop
3
Rust On Blades4.6 ★ (34) · Barber shop
4
The Chopping Block15.0 ★ (27) · Barber shop
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #301 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Chopping Block shows solid health with a 7.1 out of 10, indicating above-average presence and trust in key social profiles. The strongest finding is very high trust on Instagram and Facebook profiles, supporting reliable engagement. Opportunities to improve focus on missing or weaker platforms like TikTok and Fresha, plus Yellow Directory entries to broaden reach. Customers benefit from consistent local visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gthe chopping block richmond (christchurch city)
AllImagesMapsNews
FacebookThe-Chopping-Block-100088848954567The Chopping Block | Facebook✓
Instagramthechoppingblock_nzThe Chopping Block | Instagram✓
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
facebook
people1
374 followers 3
The Chopping block
FollowMessage
★ 2 reviews · recommended 2
🌐 bookings.gettimely.com/thechoppingblock/bb/book
☎ +64 274 762 898✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #353 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Chopping BlockNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Chopping Block's opening hours partly match local demand: 44 weekly hours coincide with peak search times, notably Tuesday 11-12pm and Saturday 11-1pm. However 27 high-demand hours are missed, mainly Monday mid-day and Sunday 3pm. No current hours fall in low-demand times, so waste is minimal. Adjusting a few closed midday slots could capture more customer traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.3Good
What customers seeWhere you rank
9:41
The Chopping Block
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-8pm
Wednesday10am-8pm
Thursday10am-8pm
Friday10am-6pm
Saturday10am-4pm
SundayClosed
Popular times Sunday · Richmond (Christchurch City)
8a9a10a11a12p1p2p3p
When people in Richmond (Christchurch City) look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #187 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#284of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #284 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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