marketbaseExclusive Marketbase Report
Prepared for

The Daily Cut

Hairdresser · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

The Daily Cut

Hairdresser · Riccarton, Christchurch

Where you stand#133of 570 beauty businesses
Overall health7.7/10across the eight areas

Going well

02Reviews9.508Opening hours9.504Listings and social8.001Google listing7.607Google search and traffic7.4

Where we can help

03Map positions5.005Facebook page4.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

THE DAILY CUT is a hair, face and body salon in Westfield Riccarton, Christchurch, offering a comprehensive range of services for all ages. Walk-ins are welcome at Shop 42, and the salon highlights haircuts, beard trims and ear piercings. Review themes note friendly, attentive staff and careful, detail-oriented work.

THE DAILY CUT is a beauty salon located in Westfield Riccarton, Christchurch, at Shop 42 near the Pak n Save end. The salon presents services across hair, face and body and promotes a welcoming walk-in policy for local shoppers and clients.

Services advertised include haircuts, beard trims and other general salon treatments for a range of customers. The business lists itself under hair, face and body services and displays contact details for appointments or enquiries. Its location inside the mall makes it accessible to Riccarton shoppers and people travelling through the suburb.

Customer reviews emphasise friendly, helpful staff and attention to detail in haircuts and beard trims. Several reviews mention specific stylists by name and describe a positive, calm experience; one notes painless ear piercings handled with care. Overall client comments point to good customer engagement, precise alignment for piercings and a reassuring level of service from the team.

Locally, THE DAILY CUT is positioned as a convenient salon option within Riccarton Mall for clients seeking routine hair and grooming services. Its walk-in approach, central mall location and recurring mentions of attentive staff are practical points that distinguish the salon for shoppers and nearby residents.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

The Daily Cut shows solid health with a 7.4 out of 10, indicating generally strong listing presence. Key strengths include an active claim status, a visible listing title, a working website link, a phone number, and clear open-for-business status. The main opportunity is to further enhance the listing description toward the local midpoint while maintaining strong photo activity.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Daily Cut
2
The Daily Cut✓✓
4.5 ★★★★★ (438)
Hairdresser · Riccarton3
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At THE DAILY CUT in Riccarton, Christchurch we believe that everyone should look and feel their best. We have a comprehensive range of services available to ensure that we can achieve the look you want. Creating your own look, making you feel great is important to us. Come and visit us at THE DAILY CUT for your new look today.

1
Google listingChristchurch beauty · 570 businesses
You are #136 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

The Daily Cut shows a solid overall health rating of 7.9 out of 10, indicating generally strong performance in Google reviews. The most notable finding is that the business sits in the top 10% for total Google reviews, signalling strong social proof. Response rate and rating confidence are also reasonable and trending positively.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
9.5Strong
What customers seeWhere you rank
9:41
The Daily Cut
OverviewReviewsPhotosAbout
4.5★★★★★438 reviews ✓
5
4
3
2
11
eyebrows 32eyebrow threading 11ear piercing 9waxing 5brow tinting 4hair bleaching 4
2How far your rating and your review count together can be trusted
D
Dangermouse★★★★★ · a week ago

Amit was brilliant

Response from the owner3

Thank you! Really appreciate it — glad you had a great experience with Amit ☺

J
Joel A.★★★★★ · a week ago

Paul was amazing. Great service.

Response from the owner

Thank you so much Joel. Glad you had a great experience with Paul — we appreciate your support☺

Google reviewsChristchurch beauty · 570 businesses
You are #30 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

The Daily Cut shows solid overall health in Google Maps at 4.8 out of 10, indicating moderate visibility and room for improvement. Top findings include strong performer status for keywords around ear piercing and hair salon services in Riccarton, with several related queries ranking in the top five. Borough presence has improved but remains below the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
ear piercing service
2Seen in 9 searches across Christchurch, top three in none
1
SkinKandy Riccarton4.5 ★ (208) · Hairdresser
2
Lovisa3.7 ★ (67) · Hairdresser
3
POSH Face & Body4.7 ★ (125) · Hairdresser
4
The Daily Cut14.5 ★ (438) · Hairdresser
Map positionsChristchurch beauty · 570 businesses
You are #284 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

The Daily Cut shows a low overall health in citations and social presence, with a score of 2.8 out of 10. Key strengths include a strong Facebook profile and a Fresha directory listing that can boost visibility. Primary opportunities focus on establishing Instagram, TikTok, LinkedIn, and a Fresha presence to broaden reach and trust with potential customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/the_daily_cut) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gthe daily cut riccarton
AllImagesMapsNews
FacebookThe-Daily-Cut-100301828945027The Daily Cut | Facebook✓
Infobelthe_daily_cutThe Daily Cut | Infobel✓
Instagramthe_daily_cutThe Daily Cut | Instagram✓
Freshalp/en/bt/hair-salons/in/nz-christchurch/riccartonFound through search, not linked from anything you own3
FreshaNo listing found3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokInfobelFreshaCylexYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
facebook
dailycuthairfacebody1
301 followers 2
Hair - Face - Body Services for everyone Walk in Welcome Westfield Riccarton (Pak'n Save end)3
FollowMessage
★ 13 reviews · recommended
🌐 thedailycut.online✓
☎ +64 3-341 8500✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #320 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

The Daily Cut shows a stable on-page health with a 5.9/10 score, indicating room for optimisation but a solid foundation. Strengths include a valid favicon, an SEO-friendly URL, and a relevant meta description, which supports recognisability and click-throughs. Key gaps include missing meta description on the homepage in some checks and render-blocking resources that can slow loading.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thedailycut.online✓1
✓Favicon
✓Page load speed
2Meta description
3Page title
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Daily Cut's website traffic health is 6.9 out of 10, which indicates above-average performance for a local salon. Key findings show paid traffic is not yet measurable and organic value sits mid-range but shows room for steady improvement. Focused paid experiments and ongoing organic refinement can sustain gradual gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.4Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
The Daily CutNot in these results
3About 199 visits a month from search, across 33 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #151 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

The Daily Cut's opening hours align strongly with Christchurch demand, matching high-traffic periods across weekdays and weekends. Peak-time coverage includes Thursday 4pm, Tuesday 11am, Wednesday 3pm and Saturday early afternoons. There are some missed opportunities: several weekday and weekend evenings (notably Tuesday and Wednesday 6-7pm, and Saturday 6pm) when local searches remain high but the salon is closed.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
What customers seeWhere you rank
9:41
The Daily Cut
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Wednesday · Riccarton
8a9a10a11a12p1p2p3p4p5p6p
When people in Riccarton look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #30 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#133of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #133 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for