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The Den

Barber shop · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

The Den

Barber shop · Waltham, Christchurch

Where you stand#172of 498 hair salons & barbers
Overall health6.6/10across the eight areas

Going well

02Reviews8.907Google search and traffic6.808Opening hours6.1

Where we can help

01Google listing5.703Map positions4.304Listings and social2.705Facebook page1.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Den is a barbershop in Waltham, Christchurch, offering classic barbering with a modern touch. The shop provides haircuts, skin fades, buzzer cuts, kids' haircuts, hot-towel shaves and beard trims, and presents a relaxed, social environment where clients can unwind. Staff are known for attention to detail and consistent results.

The Den is a barbershop located in Waltham, Christchurch. It describes itself as blending classic barbering techniques with a fresh, refined approach. The menu lists standard barber services and prices, positioning the shop as a neighbourhood place for regular grooming.

Services include haircuts, skin fades, buzzer cuts, kids' haircuts, hot-towel face or head shaves and beard trims, with clear starting prices for many items. The website notes variations may apply for extra work such as major length changes or hair washing. Pricing details are presented so clients can choose the service that fits their needs.

Customer feedback highlights consistent, attentive work and a friendly, relaxed atmosphere in the shop. Reviews mention specific barbers by name and refer to remembered preferences, tailored recommendations and careful attention to finishing details. The Den's replies to reviews indicate ongoing engagement with clients and a focus on consistent service.

Locally, The Den presents itself as a straightforward barbering option in Christchurch where clients can expect traditional cuts delivered with a considered approach. Its combination of listed services, transparent pricing and repeat-client comments about consistency and attention to detail are the practical elements that define the shop for neighbourhood customers.

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01Google listingMarketbase business report

Your Google listing

The Den shows solid overall health with a score of 6.0 out of 10, meaning a respectable profile with room to improve. The most notable findings are that the listing is claimed and includes a phone number and website link, while there is no logo yet. Photos are starting but still low, and the description sits around the mid-range for local businesses.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Den
2
The Den✓✓
5.0 ★★★★★ (65)
Barber shop · Waltham3
Open 5 days · late Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Den, situated in Christchurch, New Zealand, is not your ordinary barbershop. It's a space where everyone is welcome to relax, unwind, and leave with a top-notch haircut. It's a place where genuine conversations and friendly banter flow naturally. The Den effortlessly combines style with traditional barbering techniques to ensure that you walk out looking your absolute best.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #216 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Den shows a very healthy Google review profile with a high health score and strong customer satisfaction. The key findings are outstanding Google Rating Confidence and top 10% Google Star Rating, with solid engagement shown by a high response rate and good total review activity.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.9Strong
What customers seeWhere you rank
9:41
The Den
OverviewReviewsPhotosAbout
5.0★★★★★65 reviews 2
5
4
3
2
1✓
cuts 7parking 7space 4chat 3beard 3door 3
✓How far your rating and your review count together can be trusted
W
Will G.★★★★★ · 2 weeks ago

Amazing Barber. Wouldn’t go anywhere else.

Response from the owner1

Thanks Will!

G
Glyn M.★★★★★ · a month ago

Issac is the best, remembers your cut, makes great recommendations. Finished production is always perfect.

Response from the owner

Thanks Glyn!

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #54 for your Google reviews
See how to fix both →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Den shows a moderate health level in Maps Search (4.5 out of 10). It indicates reasonable visibility but room to grow. Top opportunities focus on broadening presence in aggregate Maps results and maintaining momentum in the local borough. Key keywords perform strongly, especially barber shop in waltham and unisex hairdresser in waltham, anchoring the business in its core suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Top three for "barber shop" in 1 suburb, seen in 5
1
The Den25.0 ★ (65) · Barber shop
2
Ace of Blades Barbers5.0 ★ (148) · Barber shop
3
Jeff O'Leary Mens Haircutting4.5 ★ (62) · Barber shop
4
Fresh Barber Cuts5.0 ★ (1) · Barber shop
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #284 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Den shows a strong presence on Instagram with a very high trust score, but overall health in social and directory listings is very low at 0.9/10. The most important findings: active Instagram and high trust indicate consistent brand presence; major gaps exist in Facebook, TikTok, Yellow Pages, NoSecretSalon, and LinkedIn profiles, limiting discoverability and reach.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/the-den-christchurch-2) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gthe den waltham
AllImagesMapsNews
InstagramthedenhairThe Den | Instagram✓
Yelpthe-den-christchurch-2The Den | Yelp✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #364 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
the den waltham
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The Den's on-page SEO health sits at 7.4 out of 10, indicating a solid technical foundation with room for targeted improvements. Key strengths include a valid favicon, fast page load (under 3 seconds) and a compliant H1 tag, with secure content across the site. The most important opportunities focus on meta description length and title tag clarity.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thedenhair.com✓
✓Favicon
✓Page load speed
1Meta description
2Page title
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Den's website traffic health is solid, with a health score of 7.0 out of 10, indicating above average performance for local competitors. Key findings show organic traffic metrics are above the bottom quartile, while paid traffic shows room to grow. Organic visibility is healthy, but paid activity and keyword coverage require initial, targeted action.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.8Good
What customers seeWhere you rank
9:41
Gbarber waltham
AllMapsImagesShopping
2No ads from you on any search
www.thedenhair.comThe Den | Barbers

The Den | barbers. 3 / 31 Stevens Street, Waltham, Christchurch 8011. [email protected] · (022) 671 8290. To navigate the map with touch gestures double-tap ...

www.fresha.comJeff O'Leary Mens Haircutting - Fresha
31About 160 visits a month from search, across 65 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #162 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Den's opening hours show clear strengths on weekday late-mornings and Saturday middays, matching when customers search most. However, several Monday lunchtime hours and Sunday mid-afternoon are closed despite high local demand. No open hours fall in low-demand windows, so closing fewer popular hours would likely improve commercial returns without adding unnecessary staff hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.1Good
What customers seeWhere you rank
9:41
The Den
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-6pm
Wednesday10am-7pm
Thursday10am-7pm
Friday10am-6pm
Saturday10am-3pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #194 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#172of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #172 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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