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The Dental Practice

Dentist · Dannemora, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

The Dental Practice

Dentist · Dannemora, Central Auckland

Where you stand#138of 277 dentists
Overall health5.0/10across the eight areas

Going well

03Map positions8.908Opening hours7.807Google search and traffic6.8

Where we can help

01Google listing5.102Reviews4.805Facebook page4.704Listings and social3.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Dental Practice is a family dental clinic in Botany Downs, East Auckland. It provides general family dentistry, orthodontic treatment for children, teenagers and adults, and cosmetic dentistry. The practice has served local patients for more than 20 years and operates from modern premises with a dental team supporting new patients and families.

The Dental Practice is a family dental clinic in the Botany area of East Auckland. Located in Botany Downs, it provides general dental care for families and welcomes new patients. The practice has served patients locally for more than 20 years.

Its services include general family dentistry, orthodontic treatment and cosmetic dentistry. Orthodontic care is available for children, teenagers and adults, including patients with developing teeth or crowded teeth. The practice describes its cosmetic dentistry as focused on improving smiles.

Review themes describe a friendly, caring and supportive team. Families mention clear explanations during braces treatment, gentle care and close attention to detail. Reviews also describe children and parents feeling well looked after throughout orthodontic treatment, with staff providing attentive and professional service.

The Dental Practice brings family dentistry, orthodontics and cosmetic treatment together in one Botany clinic. Its local character is shaped by long-standing service, care for patients across different age groups and a focus on supporting families through dental and orthodontic care.

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01Google listingMarketbase business report

Your Google listing

The Dental Practice has an Average Google Business Listing health score of 5.1 out of 10. Core details are in place, including the business name, website link, phone number, open status and claimed ownership. The main gaps are a shorter-than-competitive description, limited photos and category coverage that reaches fewer relevant searches than most local competitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Dental Practice
2
The Dental Practice✓✓
4.6 ★★★★★ (38)
Dentist · Dannemora3
Open 5 days · late Tue and Wed ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are a family dental practice situated in East Auckland in the Botany area. We are experts in orthodontic treatment, cosmetic dentistry and general family dental care.

1
Google listingCentral Auckland dentists · 277 businesses
You are #137 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Dental Practice has an average Google review health score of 4.8 out of 10. Its review count is above the local market midpoint, supporting an established profile, but the low response rate limits visible engagement with customers. The rating also sits below the midpoint, so responding consistently and understanding recurring themes in lower reviews are the main priorities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
The Dental Practice
OverviewReviewsPhotosAbout
4.6★★★★★38 reviews
5
4
3
2
13
friendly staff 13braces 9kind staff 5receptionists 4clear explanations 3payments 3
2How far your rating and your review count together can be trusted
R
R Z.★ · 5 years ago

Dental Practice's orthodontic's service is simply terrible. I've been a customer to Dr Steven Wong 10 years ago, and the level of adjustment and the end results were MERELY ACCEPTABLE when the braces were down. The teeth were generally stra...

Response from the owner1

Unfortunately your recollection at our practice is mistaken, as the work you talk about was not performed by us. We never placed any fillings for you at all & the photo you posted is of work which wa...

S
Stacey L.★ · 7 years ago

Not recommended. They don't act in the best interest of the customer only in the best interest of $$$. Was hoping to get normal braces but they insisted the clear alignment cost more and did very little. Initial experience was horrible! Got...

Response from the owner

Hi Stacey, we have no patients with your name registered at our practice. Perhaps you have mistaken us with another business? If you wish, please call us and we would be happy to discuss it.

Google reviewsCentral Auckland dentists · 277 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Dental Practice has a very high Maps Search Performance health score of 8.9 out of 10. It ranks strongly across Botany Downs, Dannemora and wider Auckland searches, with several position 1 results for dental, paediatric, cosmetic and prosthodontic services. The main focus is to monitor both suburb and surrounding-area visibility regularly, so any ranking decline is identified early.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.9Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 3 suburbs, seen in 5
1
Dannemora Dental Centre4.9 ★ (9) · Dentist
2
The Dental Practice24.6 ★ (38) · Dentist
3
East Auckland Dentists4.9 ★ (114) · Dentist
4
Golflands Dental4.8 ★ (75) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #31 for map positions
See how to fix both →
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Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

The Dental Practice has a below average Citations and Social Presence health score of 3.2 out of 10. The main concern is that no active Facebook, Instagram or TikTok profiles were found, limiting the ways customers can check information or contact the practice on these platforms. Cylex and Dentist NZ listings were also not found, reducing visibility across relevant local and niche directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gthe dental practice dannemora
AllImagesMapsNews
Healthpointeast-care-dentalThe Dental Practice | Healthpoint
Yelpbotany-town-centre-dentist-auckland-2The Dental Practice | Yelp
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #188 for listings and social
See how to fix all 3 →
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Checked on
GoogleFacebookInstagramTikTokHealthpointYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

The Dental Practice has no Facebook page that customers can find. That leaves people without a place to confirm the practice is real, see what it does, or send a message before choosing a dentist. A findable page is common in this market: 150 of 277 businesses have one. The gap is therefore unusual for local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
the dental practice dannemora
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒dentalpractice.co.nz✓✓
✓Favicon
1Meta description
2On-page score
3The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
6.8Good
What customers seeWhere you rank
9:41
Gdentist penrose
AllMapsImagesShopping
321No ads from you on any search
www.healthpoint.co.nzThe Fono - Dental Clinics
www.healthpoint.co.nzDentistry • Ellerslie, Central Auckland
www.dentalpractice.co.nzThe Dental Practice, Botany, Dannemora, Auckland, New ...

Welcome to The Dental Practice. We provide all your dental needs from general family dentistry to orthodontic & cosmetic dental treatment. Read more

www.healthpoint.co.nzDentistry • Central Auckland
About 498 visits a month from search, across 79 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #88 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Dental Practice covers 74% of the week's customer traffic, and its closures are largely in quiet times, leaving one clear busy-period gap. Saturday 9am to 3pm finds customers facing a closed clinic during the market's busy hours. The Dental Practice should open Saturday 9am to 1pm, letting customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.8Good
What customers seeWhere you rank
9:41
The Dental Practice
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-6pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Popular times Tuesday · Dannemora
9a10a11a12p1p2p3p4p5p6p
When people in Dannemora look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #61 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#138of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #138 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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